Spotify’s Controversial Move to Mute R. Kelly is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Spotify is making headlines for no longer promoting the music of two artists, fans are banding together to save Brooklyn Nine-Nine, “This Is America” is setting records, and more links to check out this Friday!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSpotify Makes Headlines for Muting R. Kelly

In a move that is making headlines and setting a new standard for brands in the post-woke era, Spotify is no longer promoting the music of two artists due to the mounting interest in the allegations being made against them. Singer R. Kelly and rapper XXXTentacion are facing allegations of sexual abuse and domestic violence respectively, with the former being the subject of viral hashtag, #MuteRKelly, that asks the industry to stop profiting off of his music. In response, Spotify instituted a new policy this week that allows them to pull or stop promoting music or artists they deem “hateful,” and they’ve started by banning R. Kelly and XXXTentacion from their playlists and algorithmic recommendations (you can still find the full music catalog of both artists on the platform). Some are praising Spotify for their efforts, while others—including the artists themselves—are calling out the platform for responding to unproven allegations and not acting against a long list of mainstream artists that have also been accused of crimes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingFans Band Together to Save Brooklyn Nine-Nine

Fox’s decision to cancel comedic series Brooklyn Nine-Nine became a top trending topic on Twitter this week with the internet “losing its mind” to save the show. The series, based on the goings-on of a police precinct, is Fox’s second longest running TV show behind New Girl. But ultimately its low ratings—most likely caused by the rising preference to stream later than watch live—has led to its demise after five seasons. Fans, which include celebrities like…

 
 

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Quote of the Day: “[Animal Crossing Pocket Camp is] free to play, but it's loaded with a lot of content. It's super cute and relaxing.”—Female, 32, IL

PepsiCo needs to think small to compete with indie brands. Their new unit, The Hive, will be “a small entrepreneurial sort of agile group” to foster smaller brands and create new brands based on emerging trends. Unsurprisingly, The Hive is a response to consumers (ahem, Millennials) who are “demanding” healthier products and championing smaller labels. We continue to see big brands adopt startups, and startup thinking, as they navigate today’s competitive landscape. (Fortune)

Millennials and Gen Z are going to “extreme lengths” to share streaming passwords—and major platforms are losing millions. Magid research indicates that 35% of 21-35-year-olds and 42% of those younger than 21 share streaming service passwords, compared to 19% of Gen Xers and 13% of Boomers. One particularly amusing anecdote: the 20-something who uses the HBO Go login of a one-night stand from 2013. Though Netflix and HBO have both said that password sharing isn’t a problem, there’s no denying they are losing out on revenue—Hulu stakeholders estimated a loss of $1.5 billion yearly. (CNBC)

Wikipedia-branded streetwear has sold out. The site teamed up with LA streetwear brand Advisory Board Crystals for a “surprising” collaboration, and the resulting long sleeved tee emblazoned with “Internet Master” and Wikipedia’s puzzle logo was a success. All proceeds from sales were pledged to the Wikipedia Foundation, and the store is planning to restock “to make as large of a contribution as possible.” According to Ypulse Brandoms research, 60% of 13-35-year-olds say logos are back in style. (MashableThe Verge)

Fitbit’s new tracker is about more than just fitness. Though their smartwatch business is growing significantly faster than trackers, the brand “hasn’t given up” on their roots—and their newest model offers a range of features for wellness-focused users. While it, of course, tracks exercise and calorie burning, it also has built-in meditation, sleep tracking, and female health tracking. Since 96% of 18-34-year-olds tell Ypulse that taking care of their mental health is just as important as taking care of physical health, thinking beyond workouts could be a wise move. (Business Insider)

Amazon wants to steal away YouTube creators to bolster their own platform, Twitch. They’re reportedly offering multi-million dollar deals to influencers ranging from Gigi Gorgeous to Will Smith, hoping their large followings will follow them off of YouTube. So far, Twitch has 15 million daily users compared to YouTube’s 1.9 billion but Twitch’s SVP promises “a steady drumbeat of lots of new content.” They’re also reportedly looking to double their ad revenue in the next year, and their foothold on video games like Fortnite is sure to help. (Bloomberg)

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