Spotify’s Controversial Move to Mute R. Kelly is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Spotify is making headlines for no longer promoting the music of two artists, fans are banding together to save Brooklyn Nine-Nine, “This Is America” is setting records, and more links to check out this Friday!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSpotify Makes Headlines for Muting R. Kelly

In a move that is making headlines and setting a new standard for brands in the post-woke era, Spotify is no longer promoting the music of two artists due to the mounting interest in the allegations being made against them. Singer R. Kelly and rapper XXXTentacion are facing allegations of sexual abuse and domestic violence respectively, with the former being the subject of viral hashtag, #MuteRKelly, that asks the industry to stop profiting off of his music. In response, Spotify instituted a new policy this week that allows them to pull or stop promoting music or artists they deem “hateful,” and they’ve started by banning R. Kelly and XXXTentacion from their playlists and algorithmic recommendations (you can still find the full music catalog of both artists on the platform). Some are praising Spotify for their efforts, while others—including the artists themselves—are calling out the platform for responding to unproven allegations and not acting against a long list of mainstream artists that have also been accused of crimes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingFans Band Together to Save Brooklyn Nine-Nine

Fox’s decision to cancel comedic series Brooklyn Nine-Nine became a top trending topic on Twitter this week with the internet “losing its mind” to save the show. The series, based on the goings-on of a police precinct, is Fox’s second longest running TV show behind New Girl. But ultimately its low ratings—most likely caused by the rising preference to stream later than watch live—has led to its demise after five seasons. Fans, which include celebrities like…


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Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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