Sponsored Ypulse Interview: Mark Weston, Dell

Today’s Ypulse Interview is with Mark Weston, national education strategist for Dell and a key team member of the brand’s recently launched online education community Dell Ed4U.

Dell is this year’s sponsor for the Totally Wired Teacher Award for which we have received hundreds (!!) of nominations of amazing teachers from all over the country. Thank you to all who submitted and for those who haven’t had a chance, the final deadline for nominations is this Friday, May 15 at 5 p.m PST.

dellbadgeYPulse: What inspired Dell to create the Edu4u community? What were the goals you set out to accomplish?

Mark Weston: Listening to customers is a deeply rooted and highly valued trait in the Dell culture. So, when many, many educators began raising the same issues about educational technology—enhancing instruction, increasing learning, real world relevancy, change management—we recognized that the time had arrived for Dell of create an interactive space for them to explore, engage, and exchange ideas, practices, and findings. Edu4u is that space.

YP: What do you see as the biggest challenges educators face when attempting to integrate technology into the classroom in meaningful ways?

MW: As we listen to educators and analyze the literature, we find that the challenge of integrating technology into classroom practice most often relates to cost, complexity, and user competence. Resolving these issues is a top priority for my colleagues and me at Dell. That is why some of the best minds in education and technology are contributing to Edu4u. They are also working within Dell to develop solutions—products, processes, professional development—that minimize the technological challenges educators too often face.

YP: Do you have some quick tips for how teachers can start to introduce technology into the…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “[It’s Always Sunny in Philadelphia is] my favorite satirical/dark comedy for the past 12 seasons and it hasn't dipped in quality since.”—Male, 21, NY

Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)

Jell-O is rolling out edible slime kits. Their Unicorn and Monster kits cash in on the slime trend, which has been booming in the anxiety economy for at least three years. Elmer’s, Cra-Z-Art, and Nickelodeon were all quick to tap the trend for marketing and products while Jell-O is a little late to the party. But considering that 82% of teens told Ypulse last year that they’ve participated in at least one trending activity to relax, there might still be time to capitalize. (Vox)

BuzzFeed is getting into the retail game, with plans to open family-focused stores across the country, starting in NYC. The brick-and-mortar venture, called Camp, will sell toys and apparel to Millennial parents and their kids, and the first is scheduled to open in time to capture some holiday spending. The concept is copying Story by changing up products and experiences every eight to 12 weeks, because, “we want to deliver adventure every time they come to the store.” (Ad Age)

Pharma companies are using influencers for social media marketing. Wego is a platform that connects patients with social media followings to pharmaceutical companies for marketing activations, like posts about drugs and devices. One company at least has seen success using the approach: Sunovian's earned media impressions surged from fewer than 100,000 to more than 13.2 million after working with Wego. The biggest caveats to that cashflow could be abiding by FDA regulations and contending with “a myriad of ethical issues." (STAT)

Eighty-five percent of Millennials have purchased a product after viewing a branded videoThat’s nearly 10% higher than the adult average for the U.S, U.K., and Australia, according to Brightcove. In addition, 56% ranked videos as more engaging than any other marketing materials and 46% said its their favorite form of brand communication. They're also seeking Shoppable content: 30% said they're interested in videos containing purchase links. (Marketing Charts)

Quote of the Day: “Black-ish is my favorite show on air because it's informative, funny, relatable, and political…I know that I'll be entertained and maybe even learn something new or think critically about certain issues.”—Female, 22, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies