Space: The New Millennial Frontier

Hints of Millennials’ fascination with space began a few years ago when galaxy prints started appearing on young tastemakers, and they haven’t gone away since. Amateur “astronauts” began to launch everything from iPhones to Legos into the stratosphere to record a moment in space.  Now, clips of NASA giving lessons on what it’s like to be in orbit are popping up regularly on blogs; and Netflix has made every season of Star Trek available for streaming. Millennials' interest in all things space has solidified.

Today, Ypulse staffer Phil Salvarese takes us through the brands and projects that are making the concept of civilian space travel a reality, and why young consumers are fascinated by the idea.

To Infinity and Beyond!

Well, the Toy Story catch phrase may not be too far from becoming reality. Advances in technology have led to a number of private space programs that are seeking to take customers on a experience that is, literally, out of this world. According to Ypulse’s research, 38% of Millennials ages 14-29 say trying as many new and exciting things as possible is very important to them. Traveling to space certainly falls into that category. Millennials don’t just want to witness history; they want to be a part of it. Having been born well after the moon landing, seeing a bunch of astronauts launch into space may not be a big deal to them, but having the opportunity to go themselves is fascinating. Obviously, most Millennials will never experience these programs, but there is a current fascination with the possibility of civilians in space. Here are a few programs that are pioneering the human leap into the great abyss that are sparking interest among Millennials:

1) AXE Apollo Space Academy

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Millennial News Feed

Quote of the Day: “I like to keep updated about what’s happening in the world, but not out of obligation, to talk [about it with] someone else or for entertainment.” – Female, 25, MA

“Sexts, hugs, and rock ‘n roll.” That’s how BuzzFeed describes DigiTour, an 18-city bus tour bringing some of the most popular teens on social media to meet crowds of their screaming fans around the country this summer. Most of the digital celebrities involved don’t have traditional talent—but that doesn’t seem to matter. In 2014 the tour sold 120,000 tickets for 60 shows, and they are set to double that number this year. DigiTour could be the “clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.” (A topic we explored in depth in our hot-off-the presses trend report.) (BuzzFeed)

As if that wasn’t evidence enough that young consumers are not like you…A recent poll on the American Dream revealed that Millennials’ views of success in America are not the same as older generations. Respondents under 30-year-olds were the most likely to say that having a job that paid well was crucial to attaining the American Dream (47%), and placed more importance on luxury items—travel and the latest technology—than other age groups (32%). (CNN Money)

Are you ready for some fireworks? Fourth of July spending is reportedly up, and 64.4% of consumers plan to celebrate the day. When we surveyed 13-32-year-olds about their plans, only 8% said they weren’t planning to celebrate. We also found that spending for Independence Day shows signs of increasing among Millennials and teens. In 2014 they estimated they would spend an average of $70.21—this year that number went up to $85.56. (MediaPost)

Watching and sharing video content is huge part of Millennials and teens’ online activity—and their mobile behavior. According to Ypulse’s February monthly survey, 50% of 13-32-year-olds say they watch videos on their phones once a day or more. So it makes sense that apps focused on viral video content are a growing category. Minute is a startup video app “for the ADD generation.” The platform finds the most viral parts of online video and turns them into short “Vine-like” clips. (TechCrunch)

Inclusion is becoming increasingly important to young consumers, and the Girl Scouts has made their stance on being an inclusive organization clear this week. The group returned a $100,000 donation after being told the money could not be used to support transgendered girls. To make up the funds, they set up an IndieGogo campaign on Monday, and launched a #ForEVERYGirl campaign to get the message out. The crowdfunding page has raised over $300,000 in three days. (Fast Company)

Want to know more about how young consumers will be spending for the holiday? Our 4th of July Infographic Snapshot has been opened to all our readers—you can click through to see a break down of the red, white, blue, and green in our coverage of what Millennials & teens are buying, and doing, for Independence Day this year. 83% of 14-32-year-olds say they are proud to be an American, and they’re planning to celebrate. Happy 4th everyone! 

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