Space: The New Millennial Frontier

Hints of Millennials’ fascination with space began a few years ago when galaxy prints started appearing on young tastemakers, and they haven’t gone away since. Amateur “astronauts” began to launch everything from iPhones to Legos into the stratosphere to record a moment in space.  Now, clips of NASA giving lessons on what it’s like to be in orbit are popping up regularly on blogs; and Netflix has made every season of Star Trek available for streaming. Millennials' interest in all things space has solidified.

Today, Ypulse staffer Phil Salvarese takes us through the brands and projects that are making the concept of civilian space travel a reality, and why young consumers are fascinated by the idea.

To Infinity and Beyond!

Well, the Toy Story catch phrase may not be too far from becoming reality. Advances in technology have led to a number of private space programs that are seeking to take customers on a experience that is, literally, out of this world. According to Ypulse’s research, 38% of Millennials ages 14-29 say trying as many new and exciting things as possible is very important to them. Traveling to space certainly falls into that category. Millennials don’t just want to witness history; they want to be a part of it. Having been born well after the moon landing, seeing a bunch of astronauts launch into space may not be a big deal to them, but having the opportunity to go themselves is fascinating. Obviously, most Millennials will never experience these programs, but there is a current fascination with the possibility of civilians in space. Here are a few programs that are pioneering the human leap into the great abyss that are sparking interest among Millennials:

1) AXE Apollo Space Academy

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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