How Social Media Won The Election

Election night has come and gone, but there’s a still a lot to learn from the race about how Millennials were involved in making it the most social election ever! Besides election night breaking a record with 20 million tweets, young people have taken to the Web the past few months, sharing political memes, gifs, status updates, and more. Most Millennials will tell you that their newsfeeds have been flooded with election information, and their generation has used Facebook as a forum to express their views via status updates and comments. They’ve been much more involved in the election than they’re given credit for, and in surveying 367 Millennials this past weekend, this became especially clear. Most of all, Gen Y made their interactions around the election social, engaging their peers in political information in accessible and often entertaining ways.

We asked Millennials about their political habits on social media leading up to the election and found that they were most active on Facebook. One-third (35%) said they posted a Facebook status about the election in the past two months and 4 in 10 (41%) commented on someone’s Facebook status about the election. Moreover, a quarter (24%) tweeted about the election and a close percentage (26%) replied to or retweeted someone else’s tweet about the election. Obviously these numbers jumped dramatically on Election Day with nearly 30% of Millennials informing their network who they voted for and millions sharing their thoughts on the outcome. Apparently taking pictures of, or Instagramming your ballot, is illegal in some states, but this idea itself reflects a very Millennial mindset of wanting to document their experiences and excitement about the election across social media.

Moreover, much of the political information among peers has…


Want to talk to us about the article
or dive into a custom study?

Millennial News Feed

Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ

Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)

Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply  ‘time,’ our policies must evolve or become obsolete.” (Washington Post)

Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily BeastFortune)

With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)

A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies