Social Media Trends With Staying Power

Yes, lots of social media trends are gone as fast as they start, but some continue to fascinate and spread. Here are three with staying power.

Social media has the power to turn a small idea into a viral trend, reaching a vast global audience and influencing purchases, designs, and behaviors. Keeping on top of what’s hot could help brands connect with young consumers in more authentic ways. However, we all know trends can come and go, and what was in one day could be out the next. But not all fade away, and these three social trends have shown they have serious staying power, and you might want to take notice...

1. Meal Prepping

Have you seen the photos of neatly organized and portioned arrangements of food all over Pinterest and Instagram? If so, you’ve been witness to the Meal Prep phenomena, a social media trend that has drawn in thousands of followers. There are currently over 3 million photos tagged #MealPrep on Instagram. The account Meal Prep Daily boasts 137,000 followers, Meal Prep Mondays has 264,000, and Meal Prep Society has 80,000 followers—and that’s not even the tip of the iceberg, considering the number of health guru Instagrammers and bloggers who post meal prep photos as a part of their overall healthy inspo. Posts curating inspirational meal prep pics have been showing up on health blogs for the last year, plus. Meal prep feeds are full of perfectly arranged portions of meals that are without a doubt visually appealing, but meal prepping has staying power because it’s a social media trend fueled by an actual health movement—and we know how obsessed with healthy eating Millennials can be. Meal prepping is healthy eating through intense organization—with meals pre-planned and packaged, participants aren’t as tempted to reach for something quick and unhealthy. Meal…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies