Social Media Influences Style And Self-Expression

Social Media And NailsTake a look at most female Millennials’ pictures on Instagram, Twitter, and Facebook, as well as their Pinterest boards, and you’ll likely see style inspiration everywhere. Social media has become a key way for young people to get beauty ideas and they’re turning to these sources, as well as YouTube, Tumblr, Polyvore, and countless other sites, to share their style and get suggestions. Posting and viewing nail art online is nothing new, but this trend is everywhere these days, highlighting just how much young people seek to share and receive information from their peers. While a picture of sparkly nails may be worth a thousand words (or likes!), we decided to survey 346 female Millennials ages 13-34 to highlight just how much social media impacts their beauty choices.

Fully 4 in 10 (43%) female Millennials have looked up nail art on social media in the past six months and 27% have posted a picture of their nails. They’re eager to try out different colors and designs, especially since nail art has become a key part of one’s outfit and a way to accessorize. This is especially the case for 13-17-year-old girls; 52% of teens have looked up nail art compared to 41% of 18-34-year-olds. This makes sense as teens are forming their identity and in doing so, they can easily experiment with their nails.Hair Ideas

Interestingly enough, even more Millennials are turning to social media for hairstyle information with 60% saying they’ve looked up hair ideas/inspiration on such sites. Again, teens (68%) are more likely to do this than older Millennials (58%), but a plurality of both age groups are still doing so. Some are looking up hair ideas on Pinterest or blogs, and nearly half (49%) report that they’ve watched a YouTube video in the past six months to learn how to do a specific hairstyle. From…

 
 

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Millennial News Feed

Quote of the Day: “I want to travel to Washington, because I love the Twilight series and I'd love to see the place it's based on.”

—Female, 23, CA

Just how hooked on streaming are Millennials? According to a recent survey by TV tech firm Roku, 50% of streaming service users say they would give up caffeine over streaming, and 21% would rather give up brushing their teeth for a week than give up streaming. The most surprising: 70% claim they would give up social media than streaming. Not too surprisingly, Millennials are especially streaming-crazed: 59% of 18-34-year-olds say they’ve told others they were doing something else when they were actually streaming, and 40% have ditched other plans in order to watch content online. (We’ll be exploring what we’re calling The Binge Effect even further in our upcoming trend report!) (StreamDaily

Millennial women are making strides as entrepreneurs, and using their extra cash to make gains in the stock market, according to a new U.S. Trust study on wealthy Americans. When compared to previous generations, wealthy Millennial women are 3.4 times more likely to be entrepreneurs, and are more likely to have a higher or equal income to their significant other. About one-third of this group also say they are the primary decision maker when it comes to money within their households. They’re also investing more than wealthy Boomer and Xer females: “Millennial women are 2.8 times more likely to use hedge funds, 1.8 times more likely to try venture capital, and 3.1 times more likely to own impact investments.” (Glamour

The Daily Show’s Trevor Noah isn’t going anywhere and he has Millennials to thank. Since his start as the new host of the nightly comedy news show , Comedy Central has seen live-viewing numbers drop by about 40% from the last days that Jon Stewart hosted. But they aren’t worried. Young viewers are definitely tuning in—just digitally. When it comes to streaming entire episodes, the new Daily Show is the most watched late night comedy show among 18-34-year-olds, surpassing even Jimmy Fallon’s highly rated Tonight Show. The network reasons that traditional TV consumption numbers are at this point irrelevant, because their “core audience are Millennials.”  (Forbes

A few years of decline among young movie-goers have inspired some to rethink the movie-going experience, but according to theatre ad companies, Millennials are in the midst of a movie-attendance resurgence. National CineMedia has reports that their Millennial movie-goer audience grew 16% in 2015, and is up 8% in 2016 so far. Their data shows that Millennials are 50% more likely to name movies as a passion than the general population, and are the age group most likely to purchase movie tickets in advance. According to a Ypulse monthly survey, 57% of 13-33-year-olds prefer to go to the movies on a night out. (Adweek

Lay’s is bringing Instagram into offline marketing and creating hyper-personal packaging with their “Summer Moments Made Better” campaign. The brand is asking consumers for their favorite summer moments, providing 200,000 codes that allow users to have their Instagram photos printed on a bag of chips, and win prizes. According to the brand: “during the summer, Lay’s plays an important role in [consumers’] lives and in their moments,” and they are hoping to see more social moments focused on food. A similar, smaller campaign, which we covered last year, received “overwhelmingly positive” response. (brandchannel

Quote of the Day: “I really want to visit Tokyo, Japan to see the culture behind the growth of video games, and to eat the food.”—Male, 29, MA

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