Social Media Influences Style And Self-Expression

Social Media And NailsTake a look at most female Millennials’ pictures on Instagram, Twitter, and Facebook, as well as their Pinterest boards, and you’ll likely see style inspiration everywhere. Social media has become a key way for young people to get beauty ideas and they’re turning to these sources, as well as YouTube, Tumblr, Polyvore, and countless other sites, to share their style and get suggestions. Posting and viewing nail art online is nothing new, but this trend is everywhere these days, highlighting just how much young people seek to share and receive information from their peers. While a picture of sparkly nails may be worth a thousand words (or likes!), we decided to survey 346 female Millennials ages 13-34 to highlight just how much social media impacts their beauty choices.

Fully 4 in 10 (43%) female Millennials have looked up nail art on social media in the past six months and 27% have posted a picture of their nails. They’re eager to try out different colors and designs, especially since nail art has become a key part of one’s outfit and a way to accessorize. This is especially the case for 13-17-year-old girls; 52% of teens have looked up nail art compared to 41% of 18-34-year-olds. This makes sense as teens are forming their identity and in doing so, they can easily experiment with their nails.Hair Ideas

Interestingly enough, even more Millennials are turning to social media for hairstyle information with 60% saying they’ve looked up hair ideas/inspiration on such sites. Again, teens (68%) are more likely to do this than older Millennials (58%), but a plurality of both age groups are still doing so. Some are looking up hair ideas on Pinterest or blogs, and nearly half (49%) report that they’ve watched a YouTube video in the past six months to learn how to do a specific hairstyle. From…

 
 
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Millennial News Feed

Quote of the Day: “When I order takeout or delivery, I’ll order almost anything as long as it can be split into multiple meals.” –Male, 27, FL

There’s good news and there’s bad news. Though the CDC reports that traditional cigarette use fell to a record low last year, electronic cigarette use continues to increase quickly for young consumers. E-cigarette use among high schoolers grew from 4.5% in 2013 to 13.4% in 2014. The product’s increasing accessibility could be contributing to the rise of its use, and theafter effects of the new chemicals in e-cigs are still largely unknown. (The Daily Beast

One teacher is finding out what is really going on in her students’ lives, thanks to a project that is now going viral. After Kyle Schwartz asked her students, many from underprivileged households, to write down something they wished she knew about them, she received revealing notes about their home and school life. One child shared that they don’t have pencils at home to do homework, while another confided that they don’t have a friend to play with. Schwartz has been sharing their notes on Twitter using the hashtag #IWishMyTeacherKnew, and encouraging other teachers to do the same. (The Daily WhatCNN)

Mattel is hoping to use crowdsourcing to find their next big toy. They’re asking members of product co-creation platform Quirky to “invent the future of play” and submit innovative new ideas for the company’s biggest brands, from Hot Wheels to Barbie. The project is a part of Mattel’s turnaround efforts, and the toys, games, and family products that Quirky users help create will be produced for the holiday season. We’ve said before that co-creation is the future of products, and 81% of Millennials say that they would be interested in helping a brand or company design a new product. (KidscreenEntrepreneur

Are Millennials that different from previous generations? Comparing Pew Research Center data from 1976-1979 and 2010-2013 shows that 18-34-year-olds today are less likely to expect work to be a central part of life than Boomers did when they were the same age. Almost double the percentage of Millennials expect that they’ll go to grad school, and are more likely than Boomers were at that age to say they “attend college to make more money.” (New York Times)

Museums and other art experiences are being Millennialized as young consumers’ spending clout grows. But exactly what kinds of art events appeal to them most? Ticketing platform Eventbrite surveyed members of the generation who attended a performing or visual arts event in the past 12 months to find out their preferences. Unsurprisingly, 66% prefer events with food. They’re also looking for unique experiences: 63% prefer events that are different from others they’ve attended. (Eventbrite)

Need to keep up with social media usage? Ypulse tracks social media trends in our monthly surveys, and we found that Vine, Instagram, and Snapchat have seen steady growth since November 2013. Finishing out 2014, 16% of Millennials were on Vine, 50% on Instagram, and 40% on Snapchat. Our Silver and Gold subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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