Social Media Influences Style And Self-Expression

Social Media And NailsTake a look at most female Millennials’ pictures on Instagram, Twitter, and Facebook, as well as their Pinterest boards, and you’ll likely see style inspiration everywhere. Social media has become a key way for young people to get beauty ideas and they’re turning to these sources, as well as YouTube, Tumblr, Polyvore, and countless other sites, to share their style and get suggestions. Posting and viewing nail art online is nothing new, but this trend is everywhere these days, highlighting just how much young people seek to share and receive information from their peers. While a picture of sparkly nails may be worth a thousand words (or likes!), we decided to survey 346 female Millennials ages 13-34 to highlight just how much social media impacts their beauty choices.

Fully 4 in 10 (43%) female Millennials have looked up nail art on social media in the past six months and 27% have posted a picture of their nails. They’re eager to try out different colors and designs, especially since nail art has become a key part of one’s outfit and a way to accessorize. This is especially the case for 13-17-year-old girls; 52% of teens have looked up nail art compared to 41% of 18-34-year-olds. This makes sense as teens are forming their identity and in doing so, they can easily experiment with their nails.Hair Ideas

Interestingly enough, even more Millennials are turning to social media for hairstyle information with 60% saying they’ve looked up hair ideas/inspiration on such sites. Again, teens (68%) are more likely to do this than older Millennials (58%), but a plurality of both age groups are still doing so. Some are looking up hair ideas on Pinterest or blogs, and nearly half (49%) report that they’ve watched a YouTube video in the past six months to learn how to do a specific hairstyle. From…

 
 

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The Newsfeed

“I eat [Pizza Hut] least two times per month; it's one of my favorite places to go to eat pizza.”—Male, 35, VA

More Millennials are asking for cash wedding registries, and it’s bad news for stores like Bed Bath & Beyond and Williams Sonoma. Increasingly, young couples are asking guests to contribute towards their nest egg, travel, or anything they feel like buying themselves. Companies like Zola and Honeypot have boomed in popularity, offering a personalized platform for their cash registries. However, their success with wedding registries is taking “a key customer acquisition tool” away from home décor stores. (Insider)

The beauty industry is catering to Customization Nation, as more companies crop up to blend unique beauty products for each customer. But can the trend scale? Truly personalized products, like the ones offered by hair care start-up Function of Beauty and makeup company Bite Beauty, take time and resources. But companies that offer base products with just a personalized element or two could be the future of the industry. And big-name brands are getting their feet wet too: Lancôme and CoverGirl have both offered custom-made foundations. (Glossy)

Nordstrom is taking risks to survive retail’s big shifts. Instead of shuttering stores, they’re opening experimental retail locations, revamping their department stores, and making their mark in Manhattan with their first store openings. The long-standing brand also bought ecommerce site HauteLook and the subscription service Trunk Club. So far, their risk-taking hasn’t proved to be a boon to their bottom line—but only time will tell. (WSJ)

Hollister is teaming up with AwesomenessTV to reach Gen Z with a YouTube series. “The Carpe Life” will be a part of a broader campaign, which includes influencer marketingand appeals to young consumers’ love for active, adventurous lifestyles. "The Carpe Life" follows Hollister's first YouTube series, “This is Summer” which “boosted key brand metrics by double digits,” adding on to their overall positive impact on Abercrombie & Fitch’s rising bottom line. (Marketing Dive)

Netflix is switching its strategy, putting less money into “prestige films” for the Post-TV Gen. Instead, they’re churning out more direct-to-video releases. Last year, they bought ten titles at Sundance while this year they had none. While they continue to create original content like the recent The Cloverfield Paradox, they’re betting on less-than-award-worthy films to maintain their hold on Millennial viewers. (The Atlantic)

“Basically if I found out any brand was supporting causes I do not support and actively oppose, I will avoid buying their products.”—Female, 27, CA

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