Social Media Influences Style And Self-Expression

Social Media And NailsTake a look at most female Millennials’ pictures on Instagram, Twitter, and Facebook, as well as their Pinterest boards, and you’ll likely see style inspiration everywhere. Social media has become a key way for young people to get beauty ideas and they’re turning to these sources, as well as YouTube, Tumblr, Polyvore, and countless other sites, to share their style and get suggestions. Posting and viewing nail art online is nothing new, but this trend is everywhere these days, highlighting just how much young people seek to share and receive information from their peers. While a picture of sparkly nails may be worth a thousand words (or likes!), we decided to survey 346 female Millennials ages 13-34 to highlight just how much social media impacts their beauty choices.

Fully 4 in 10 (43%) female Millennials have looked up nail art on social media in the past six months and 27% have posted a picture of their nails. They’re eager to try out different colors and designs, especially since nail art has become a key part of one’s outfit and a way to accessorize. This is especially the case for 13-17-year-old girls; 52% of teens have looked up nail art compared to 41% of 18-34-year-olds. This makes sense as teens are forming their identity and in doing so, they can easily experiment with their nails.Hair Ideas

Interestingly enough, even more Millennials are turning to social media for hairstyle information with 60% saying they’ve looked up hair ideas/inspiration on such sites. Again, teens (68%) are more likely to do this than older Millennials (58%), but a plurality of both age groups are still doing so. Some are looking up hair ideas on Pinterest or blogs, and nearly half (49%) report that they’ve watched a YouTube video in the past six months to learn how to do a specific hairstyle. From…

 
 

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Millennial News Feed

Quote of the Day: “I want to buy a home in the future so I can live in a place I earned for myself.” –Male, 25, PA

Millennials know how to score a deal online. New research has found that 18-34-year-olds are more than willing to bend the truth and use some hacks to get discounts and “game e-commerce”: 26% have intentionally given a fake birth date to get a coupon, versus 17% of all adults, and 47% will leave items in their online shopping bags on purpose in hopes the retailer will contact them with a discount later. (Adweek)

The creator of Vine has a new app that’s all about creativity and getting weird. Byte is inspired by vintage internet tools like Dreamweaver and Mario Paint, and gives users a slew of ”wild” features like drawing, music creation, and photo-editing that includes memes and GIFs. Where Vine limits users to 6-second loops to display artistry, Byte “destroy[s] the notion of constraints and see what emerges from the chaos.” (The Verge)

We often tell brands that young consumers are so massively influential because they are eager to share their opinions: if they like you, they’ll tell 200 of their friends, if they don’t like you, they’ll tell 2000, all with a simple click. Right now, they’re telling Urban Outfitters what they think of their pricing and products with the trending hashtag #UrbanOutfittersBeLike. Critics are using the tag to share images of simple everyday items like plastic bags and pencils along with fancy descriptions and ridiculous high price tags. (Digiday)

Young working moms today are “getting more love than ever,” and are more supported than those in previous generations. Recent research found that only 22% of 12th graders believe that kids suffer if their mom works, compared to 34% in the ‘90s, and 59% in the ‘70s. In 2012, 72% of adults agreed that “a working mother can establish just as warm and secure a relationship with her children as a mother who does not work,” versus less than half of adults in 1977. (Time)

Major toy makers have banded together to promote the power of playing. The new marketing campaign “The Genius of Play” is an effort from brands and retailers like Mattel, Hasbro, and Toys ‘R’ Us to encourage “open ended” playtime. Ten animated videos show parents and kids how toys and games can help emotional development, creativity, and other healthy skills. Parents are being asked to sign a “Play Pledge” to devote hours of their kids’ time to free-play. (StreamDaily

Our Q2 2015 Ypulse Quarterly report comes out today! Four times a year, we dig deep into three major trends we see changing the way that young consumers view the world, impacting how they behave, and shifting what they expect from brands. This report covers the trends Fame Redefined, Fit Gone Glam, and Home Sweet Home. Here’s a sneak peak of what’s inside! (Ypulse)

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