Mobile marketing is a must, but too often brands miss the mark. These new strategies could improve engagement...
Throughout 2015, we (and others) told brands two things many times:
- Mobile marketing is a must for reaching young consumers
- Most mobile marketing today is not getting their attention
Most Millennial and teens actively ignore mobile marketing that unfortunately has not kept up with their behavior or preferences. Banner-like ads follow them on mobile games, and content created specifically for social platforms is still few and far between. This year, it’s clear that the mobile marketing landscape needs to change, and new tools, strategies, and services are being used to improve engagement. Here are three of the latest tactics to improve your mobile marketing game:
1. Going Haptic
They may be staring at a screen, but according to Marketing Magazine, mobile marketing should appeal to all senses. Lately, more brands have been playing with phones’ vibration abilities to create haptic ads that can potentially surprise and engage viewers far more than a static image. According to haptic tech innovator Immersion, “Haptic effects (also known as touch or tactile feedback) are produced by actuators, such as motors, which are built into devices to create vibrations. These actuators are combined with Immersion software to create haptic sensations, like the feel of a button “click” when you press a virtual button. In October, Stoli used haptic effects in a mobile campaign to make Millennial viewers feel they were having a cocktail made right in their hand. While watching a 20-second animated video, consumers’ smartphones vibrate when a woman shakes a cocktail, and at other amusing moments. In December, French carmaker Peuguot became the first brand in the UK to put haptic…