Rose Gold Disney Ears & Mermaid Churros Are Insta-Trending on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Disney’s sparkly new Minnie ears hit the Instagram jackpot—along with McDonald’s Millennial pink soft serve and mermaid churros, Apple’s rose gold iPhone rejection has everyone upset, JAY-Z brings back Friends with an all-black cast, and more stories you need to read up on from this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRose Gold Disney Ears & Mermaid Churros Are Insta-Trending

A pair of sparkly rose gold Minnie ears has everyone “freaking out.” Disney recently debuted the accessory at their parks, inspiring Instagrams galore—one trending pic from Disney Style has generated over 32,000 likes and over 500 comments. But that’s not the only Instagram star of the week. Continuing to keep the fantasy alive, young consumers have also made mermaid churros trend. Created by The Loop: Handcrafted Churros in California, the Instagrammable churros are topped with "mermaid sparkle sugar." The restaurant’s debut of the churro has generated over 6,000 likes so far. Oh, and McDonald’s Millennial pink lychee soft-serve from Southeast Asia is getting some Instagram love this week as well! According to our Instagrammability trend, 56% of 13-34-year-olds like it when brands create things designed to be shared on social media—and looks like a little sparkle and pink helps.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLeave Rose Gold Alone!

Wait, is Apple trying to bring an end to the rose gold era?! Newly leaked information from KGI Securities analyst Ming-Chi Kuo says that the highly-anticipated iPhone 8 will come in three colors: silver, black, and a (definitely not rose) gold. The new shade of gold showcased by YouTuber Danny Winget is not being received well by the public, who have definitely not had enough of the Instagrammable hue of Millennial Pink. Winget, whose video has been viewed over 100,000 times, sums up the general reaction best: "The shade is much darker. It's…

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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