Rose Gold Disney Ears & Mermaid Churros Are Insta-Trending on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Disney’s sparkly new Minnie ears hit the Instagram jackpot—along with McDonald’s Millennial pink soft serve and mermaid churros, Apple’s rose gold iPhone rejection has everyone upset, JAY-Z brings back Friends with an all-black cast, and more stories you need to read up on from this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRose Gold Disney Ears & Mermaid Churros Are Insta-Trending

A pair of sparkly rose gold Minnie ears has everyone “freaking out.” Disney recently debuted the accessory at their parks, inspiring Instagrams galore—one trending pic from Disney Style has generated over 32,000 likes and over 500 comments. But that’s not the only Instagram star of the week. Continuing to keep the fantasy alive, young consumers have also made mermaid churros trend. Created by The Loop: Handcrafted Churros in California, the Instagrammable churros are topped with "mermaid sparkle sugar." The restaurant’s debut of the churro has generated over 6,000 likes so far. Oh, and McDonald’s Millennial pink lychee soft-serve from Southeast Asia is getting some Instagram love this week as well! According to our Instagrammability trend, 56% of 13-34-year-olds like it when brands create things designed to be shared on social media—and looks like a little sparkle and pink helps.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLeave Rose Gold Alone!

Wait, is Apple trying to bring an end to the rose gold era?! Newly leaked information from KGI Securities analyst Ming-Chi Kuo says that the highly-anticipated iPhone 8 will come in three colors: silver, black, and a (definitely not rose) gold. The new shade of gold showcased by YouTuber Danny Winget is not being received well by the public, who have definitely not had enough of the Instagrammable hue of Millennial Pink. Winget, whose video has been viewed over 100,000 times, sums up the general reaction best: "The shade is much darker. It's…

 
 

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The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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