Rose Gold Disney Ears & Mermaid Churros Are Insta-Trending on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Disney’s sparkly new Minnie ears hit the Instagram jackpot—along with McDonald’s Millennial pink soft serve and mermaid churros, Apple’s rose gold iPhone rejection has everyone upset, JAY-Z brings back Friends with an all-black cast, and more stories you need to read up on from this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRose Gold Disney Ears & Mermaid Churros Are Insta-Trending

A pair of sparkly rose gold Minnie ears has everyone “freaking out.” Disney recently debuted the accessory at their parks, inspiring Instagrams galore—one trending pic from Disney Style has generated over 32,000 likes and over 500 comments. But that’s not the only Instagram star of the week. Continuing to keep the fantasy alive, young consumers have also made mermaid churros trend. Created by The Loop: Handcrafted Churros in California, the Instagrammable churros are topped with "mermaid sparkle sugar." The restaurant’s debut of the churro has generated over 6,000 likes so far. Oh, and McDonald’s Millennial pink lychee soft-serve from Southeast Asia is getting some Instagram love this week as well! According to our Instagrammability trend, 56% of 13-34-year-olds like it when brands create things designed to be shared on social media—and looks like a little sparkle and pink helps.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLeave Rose Gold Alone!

Wait, is Apple trying to bring an end to the rose gold era?! Newly leaked information from KGI Securities analyst Ming-Chi Kuo says that the highly-anticipated iPhone 8 will come in three colors: silver, black, and a (definitely not rose) gold. The new shade of gold showcased by YouTuber Danny Winget is not being received well by the public, who have definitely not had enough of the Instagrammable hue of Millennial Pink. Winget, whose video has been viewed over 100,000 times, sums up the general reaction best: "The shade is much darker. It's…

 
 

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The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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