Rose Gold Disney Ears & Mermaid Churros Are Insta-Trending on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Disney’s sparkly new Minnie ears hit the Instagram jackpot—along with McDonald’s Millennial pink soft serve and mermaid churros, Apple’s rose gold iPhone rejection has everyone upset, JAY-Z brings back Friends with an all-black cast, and more stories you need to read up on from this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRose Gold Disney Ears & Mermaid Churros Are Insta-Trending

A pair of sparkly rose gold Minnie ears has everyone “freaking out.” Disney recently debuted the accessory at their parks, inspiring Instagrams galore—one trending pic from Disney Style has generated over 32,000 likes and over 500 comments. But that’s not the only Instagram star of the week. Continuing to keep the fantasy alive, young consumers have also made mermaid churros trend. Created by The Loop: Handcrafted Churros in California, the Instagrammable churros are topped with "mermaid sparkle sugar." The restaurant’s debut of the churro has generated over 6,000 likes so far. Oh, and McDonald’s Millennial pink lychee soft-serve from Southeast Asia is getting some Instagram love this week as well! According to our Instagrammability trend, 56% of 13-34-year-olds like it when brands create things designed to be shared on social media—and looks like a little sparkle and pink helps.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLeave Rose Gold Alone!

Wait, is Apple trying to bring an end to the rose gold era?! Newly leaked information from KGI Securities analyst Ming-Chi Kuo says that the highly-anticipated iPhone 8 will come in three colors: silver, black, and a (definitely not rose) gold. The new shade of gold showcased by YouTuber Danny Winget is not being received well by the public, who have definitely not had enough of the Instagrammable hue of Millennial Pink. Winget, whose video has been viewed over 100,000 times, sums up the general reaction best: "The shade is much darker. It's…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

“Art is basically my job and I enjoy it so much.”—Female, 15, MD

Snap is making its “biggest move” in scripted original content, teaming up with NBCUniversal and the Duplass brothers for their next series. The Duplass-owned creative studio Donut will produce original series for Snap shot in vertical video. NBCU and Snap will also be opening a joint digital content studio focused completely on mobile-first entertainment, “formaliz[ing] their partnership” and putting Snap firmly in the producing/original content creation camp. Snap’s mobile-only approach is part of a movement to shake up how we view videos—in fact, they’re calling their offering “a fundamentally new medium.” (THRTechCrunch)

Eggo frozen waffles are capitalizing on their unexpected Stranger Things’ fame. The brand has seized the marketing opportunity of being a part of one of Millennials & Gen Z’s favorite shows, tying themselves into Netflix’s Super Bowl ad, creating a special toaster for select fans, and swarming New York Comic Con with people dressed up like Eleven armed with “watch party kits” (aka “waffles and a microwavable syrup server”). To prep for the premiere of season two of the show, Eggo is sending out a fully-loaded food truck for the red carpet premiere, and going all out on social media to connect with fans. (MediaPost)

More teens than ever have severe anxiety, but why? The American College Health Association found a 12% increase in undergrads reporting “overwhelming anxiety” from 2011 to 2016, and several studies concur that “there’s just been a steady increase of severely anxious students.” Social media is part of the problem—constant like-monitoring and cyber bullying isn’t helping the most stressed generation to date. There’s also an increasing (and constant) perceived need to over-achieve. One psychology professor observes, “There’s always one more activity, one more A.P. class, one more thing to do in order to get into a top college.” (NYTimes)

Ypulse research has shown that 88% of Millennial parents are trying to avoid helicopter parenting—but they might not be able to help it. The constant media storm of global atrocities and everyday stories of parenting gone wrong combined with advertisers’ willingness to fear-monger, results in a generation of (understandably) anxious parents. It doesn’t help that the tech to constantly monitor kids is easily available (albeit pricey)—from drone surveillance meant for the military to devices that track “blood-oxygen levels all night long.” One relationship therapist sums up, “Everyone is having a hard time drawing a line and just figuring out what’s reasonable versus what’s over-protective.” (Refinery29)

Brands are turning college students into mini-sales forces. Aerie, Victoria’s Secret Pink, and Express are just a few of the many brands that have a program for college campus reps where students receive swag, experience, and other perks for helping bring brand awareness to their colleges. Though brands don’t always require social posts, most ambassadors do share their swag on social, bringing organic ads to their friends’ feeds. The biggest draw is that social posts from reps “[come] across as natural, authentic, a product that they would normally use or want to talk about.” (Racked)

“[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”—Male, 30, WI

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies