Rompers For Men Are Breaking The Internet

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Male rompers make their viral debut, a trending hashtag puts the spotlight on next-level prom attire, charcoal continues its takeover, and more links to check out on our Viral List!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMale Rompers Sparks A Fashion Revolution

Can men’s fashion include a look that’s “unique, fashionable, cool, and very wearable”? That’s the question, pondered over drinks, that led to the creation of the RompHim—a romper designed for men that has broken the internet. The onesie fashion item, which has traditionally been worn by women, sparked a strong reaction this week, launching it into viral success—the RompHim Kickstarter is currently about $285,000 over its funding goal. Not only has it inspired many, many memes, but it also inspired Reebok to take on the trend and “make them even cooler.” The brand posted designs for upcoming “bro” rompers on Twitter, making it evident that male rompers are here to stay.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Bar for Prom Attire Has Been Raised 

A trending hashtag is raising the bar on prom attire. #TSRPromQueenz, created by online news brand The Shade Room, is putting the spotlight on decked-out high schoolers that “make guests at the Met Gala look like Pig-pen from Peanuts.” The trend is also highlighting the creativity of teens today, with many of the over 1,000 looks on the hashtag home-designed. In one featured photo, a young teen shows off a gold-sequined dress that is almost an exact replica of a dress Beyoncé wore on the red carpet. Another starring a teen in a dark-red laced dress has generated over 8,000 likes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingCharcoal Continues to Take Over

The anti-unicorn trend is continuing to take over with the help of charcoal. A few weeks ago, we told you about the emergence of viral dark foods, with charcoal-flavored black ice-cream its most viral example. Now, activated charcoal is making…

 
 

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The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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