Rompers For Men Are Breaking The Internet

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Male rompers make their viral debut, a trending hashtag puts the spotlight on next-level prom attire, charcoal continues its takeover, and more links to check out on our Viral List!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMale Rompers Sparks A Fashion Revolution

Can men’s fashion include a look that’s “unique, fashionable, cool, and very wearable”? That’s the question, pondered over drinks, that led to the creation of the RompHim—a romper designed for men that has broken the internet. The onesie fashion item, which has traditionally been worn by women, sparked a strong reaction this week, launching it into viral success—the RompHim Kickstarter is currently about $285,000 over its funding goal. Not only has it inspired many, many memes, but it also inspired Reebok to take on the trend and “make them even cooler.” The brand posted designs for upcoming “bro” rompers on Twitter, making it evident that male rompers are here to stay.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Bar for Prom Attire Has Been Raised 

A trending hashtag is raising the bar on prom attire. #TSRPromQueenz, created by online news brand The Shade Room, is putting the spotlight on decked-out high schoolers that “make guests at the Met Gala look like Pig-pen from Peanuts.” The trend is also highlighting the creativity of teens today, with many of the over 1,000 looks on the hashtag home-designed. In one featured photo, a young teen shows off a gold-sequined dress that is almost an exact replica of a dress Beyoncé wore on the red carpet. Another starring a teen in a dark-red laced dress has generated over 8,000 likes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingCharcoal Continues to Take Over

The anti-unicorn trend is continuing to take over with the help of charcoal. A few weeks ago, we told you about the emergence of viral dark foods, with charcoal-flavored black ice-cream its most viral example. Now, activated charcoal is making…

 
 

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The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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