Rompers For Men Are Breaking The Internet

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Male rompers make their viral debut, a trending hashtag puts the spotlight on next-level prom attire, charcoal continues its takeover, and more links to check out on our Viral List!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMale Rompers Sparks A Fashion Revolution

Can men’s fashion include a look that’s “unique, fashionable, cool, and very wearable”? That’s the question, pondered over drinks, that led to the creation of the RompHim—a romper designed for men that has broken the internet. The onesie fashion item, which has traditionally been worn by women, sparked a strong reaction this week, launching it into viral success—the RompHim Kickstarter is currently about $285,000 over its funding goal. Not only has it inspired many, many memes, but it also inspired Reebok to take on the trend and “make them even cooler.” The brand posted designs for upcoming “bro” rompers on Twitter, making it evident that male rompers are here to stay.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Bar for Prom Attire Has Been Raised 

A trending hashtag is raising the bar on prom attire. #TSRPromQueenz, created by online news brand The Shade Room, is putting the spotlight on decked-out high schoolers that “make guests at the Met Gala look like Pig-pen from Peanuts.” The trend is also highlighting the creativity of teens today, with many of the over 1,000 looks on the hashtag home-designed. In one featured photo, a young teen shows off a gold-sequined dress that is almost an exact replica of a dress Beyoncé wore on the red carpet. Another starring a teen in a dark-red laced dress has generated over 8,000 likes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingCharcoal Continues to Take Over

The anti-unicorn trend is continuing to take over with the help of charcoal. A few weeks ago, we told you about the emergence of viral dark foods, with charcoal-flavored black ice-cream its most viral example. Now, activated charcoal is making…

 
 

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“My work schedule can be hectic, so I snack on nuts, berries, or other non-deadly foods during any downtime.”

—Male, 32, KY

AwesomenessTV and fashion/beauty brands are coming together to make branded series for Gen Z. In the past, AwesomenessTV has worked with numerous brands to produce original content, including CoverGirl and Kohl’s. Now they’re planning a 24-part docu-series with Hollister called “This is Summer,” following teens’ high school journeys—while they’re clad in shoppable Hollister clothing of course. Our own Chief Content Officer explains that Ypulse has “found Gen Z to be fairly open to watching sponsored entertainment,” with 77% of 13-17-year-olds agreeing, "As long as the story is interesting, I don't mind that it is sponsored." (Glossy)

Fullscreen agrees that Gen Z is the generation that’s most receptive to branded content. Their survey found over half of Gen Z doesn’t mind even undisclosed branded content, and significantly more Gen Z teens than Millennials have engaged with social branded content (viewing photos, liking and sharing content and tagging friends) in the past six months. Influencer marketing wins out with the group, with over half of teens preferring influencer content to pre-roll, sponsored posts, banners, and traditional TV commercials. The sweet spot for advertisers may be branded video, especially when influencers are involved. (TubefilterAdweek)

Graduation spending is expected to reach a record $5.6 billion for the Class of 2017. Over half of the graduation gifts given will be cash, followed by greeting cards, gift cards, apparel, and electronic devices. Another trend for the year is more and more peers giving each other gifts, with a 6% lift year over year. Younger consumers will spend an average of $78.42 ,compared to 45-54-year-olds’ $119.84 and 65-and-over’s $112.34, and while greeting cards are also most popular, they’re also almost twice as likely to gift clothing. (ConsumerAffairs)

Instagram has the “most negative impact on young people’s mental wellbeing,” followed by Snapchat, according to a recent study. The image-centric platforms could “driv[e] feelings of inadequacy and anxiety,” and were rated the most poorly for their impacts on sleep, FOMO, and body image. Out of the top five most popular social media platforms, YouTube was the only one that earned a positive score. The silver lining? Some argue the evaluation is “blaming the medium for the message,” and social media/online communities are also Gen Z and Millennials’ top resource for learning about “mindfulness, meditation, and wellness,” according to Ypulse data. (The Guardian)

Lego is being called the “most powerful brand in the world,” beating out Google, Visa, and Nike. Brand Finance’s latest valuation report shows Lego’s brand value increased 68% over last year, looking at metrics like “familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation.” At least some of the lift can be attributed to the successful movie franchise (The Lego Movie and The Lego Batman Movie) and its strategic partnership with Star Wars.

(Business Insider)

“I kind of don't like the commercialization of fandom culture…However, creating licensed products is one way a brand could interact.”

—Male, 24, MO

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