Rompers For Men Are Breaking The Internet

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Male rompers make their viral debut, a trending hashtag puts the spotlight on next-level prom attire, charcoal continues its takeover, and more links to check out on our Viral List!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMale Rompers Sparks A Fashion Revolution

Can men’s fashion include a look that’s “unique, fashionable, cool, and very wearable”? That’s the question, pondered over drinks, that led to the creation of the RompHim—a romper designed for men that has broken the internet. The onesie fashion item, which has traditionally been worn by women, sparked a strong reaction this week, launching it into viral success—the RompHim Kickstarter is currently about $285,000 over its funding goal. Not only has it inspired many, many memes, but it also inspired Reebok to take on the trend and “make them even cooler.” The brand posted designs for upcoming “bro” rompers on Twitter, making it evident that male rompers are here to stay.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Bar for Prom Attire Has Been Raised 

A trending hashtag is raising the bar on prom attire. #TSRPromQueenz, created by online news brand The Shade Room, is putting the spotlight on decked-out high schoolers that “make guests at the Met Gala look like Pig-pen from Peanuts.” The trend is also highlighting the creativity of teens today, with many of the over 1,000 looks on the hashtag home-designed. In one featured photo, a young teen shows off a gold-sequined dress that is almost an exact replica of a dress Beyoncé wore on the red carpet. Another starring a teen in a dark-red laced dress has generated over 8,000 likes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingCharcoal Continues to Take Over

The anti-unicorn trend is continuing to take over with the help of charcoal. A few weeks ago, we told you about the emergence of viral dark foods, with charcoal-flavored black ice-cream its most viral example. Now, activated charcoal is making…

 
 

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The Newsfeed

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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