Rihanna is Coming For The Beauty Industry on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Rihanna’s new diversity-driven cosmetics line is giving the internet some wild thoughts, IT breaks box office records and sparks viral content, creative eyebrows are trending again, and more viral news: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRihanna Comes For The Beauty Industry

Beauty industry, watch your backs: Rihanna is coming. Fenty Beauty, the pop star’s upcoming cosmetics line that takes inclusivity to a new level, is leading the internet to have “wild thoughts.” This past Labor Day weekend, a promo video for the line featuring a diverse range of faces was dropped, racking up views and earning praise from many for its inclusivity. RiRi’s tweet of the video has been liked by 67K, and shared 30K times. As summarized by one tweet with over 240K likes: “Rihanna releases one campaign and it's already more diverse than the whole of the beauty industry put together.” Ypulse’s most recent Beauty & Personal Care Product survey found that 86% of 13-34-year-old females wish beauty ads featured more people with different skin tones.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingIT Breaks Records & Sparks Viral Content

Stephen King’s IT is breaking box office records with its new film adaptation, opening up to $13.5 million Thursday night, making it the largest grossing release for a Stephen King-based film. The movie, based on the story of an evil clown who terrorizes a group of children in Maine, built up immense excitement before its debut and hit “a sweet spot with the young-20s crowd.” The movie’s success is good news for the North American box office, which experienced “dismal” numbers this summer. But that’s not the only IT inspired story racking up big numbers this week: a Mississippi high schooler has gone viral for a photoshoot of his 3-year-old brother dressed up as Pennywise, and a small town in Pennsylvania was being frightened by viral red balloon…


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“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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