Rihanna is Coming For The Beauty Industry on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Rihanna’s new diversity-driven cosmetics line is giving the internet some wild thoughts, IT breaks box office records and sparks viral content, creative eyebrows are trending again, and more viral news: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRihanna Comes For The Beauty Industry

Beauty industry, watch your backs: Rihanna is coming. Fenty Beauty, the pop star’s upcoming cosmetics line that takes inclusivity to a new level, is leading the internet to have “wild thoughts.” This past Labor Day weekend, a promo video for the line featuring a diverse range of faces was dropped, racking up views and earning praise from many for its inclusivity. RiRi’s tweet of the video has been liked by 67K, and shared 30K times. As summarized by one tweet with over 240K likes: “Rihanna releases one campaign and it's already more diverse than the whole of the beauty industry put together.” Ypulse’s most recent Beauty & Personal Care Product survey found that 86% of 13-34-year-old females wish beauty ads featured more people with different skin tones.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingIT Breaks Records & Sparks Viral Content

Stephen King’s IT is breaking box office records with its new film adaptation, opening up to $13.5 million Thursday night, making it the largest grossing release for a Stephen King-based film. The movie, based on the story of an evil clown who terrorizes a group of children in Maine, built up immense excitement before its debut and hit “a sweet spot with the young-20s crowd.” The movie’s success is good news for the North American box office, which experienced “dismal” numbers this summer. But that’s not the only IT inspired story racking up big numbers this week: a Mississippi high schooler has gone viral for a photoshoot of his 3-year-old brother dressed up as Pennywise, and a small town in Pennsylvania was being frightened by viral red balloon…


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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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