Rihanna is Coming For The Beauty Industry on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Rihanna’s new diversity-driven cosmetics line is giving the internet some wild thoughts, IT breaks box office records and sparks viral content, creative eyebrows are trending again, and more viral news: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRihanna Comes For The Beauty Industry

Beauty industry, watch your backs: Rihanna is coming. Fenty Beauty, the pop star’s upcoming cosmetics line that takes inclusivity to a new level, is leading the internet to have “wild thoughts.” This past Labor Day weekend, a promo video for the line featuring a diverse range of faces was dropped, racking up views and earning praise from many for its inclusivity. RiRi’s tweet of the video has been liked by 67K, and shared 30K times. As summarized by one tweet with over 240K likes: “Rihanna releases one campaign and it's already more diverse than the whole of the beauty industry put together.” Ypulse’s most recent Beauty & Personal Care Product survey found that 86% of 13-34-year-old females wish beauty ads featured more people with different skin tones.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingIT Breaks Records & Sparks Viral Content

Stephen King’s IT is breaking box office records with its new film adaptation, opening up to $13.5 million Thursday night, making it the largest grossing release for a Stephen King-based film. The movie, based on the story of an evil clown who terrorizes a group of children in Maine, built up immense excitement before its debut and hit “a sweet spot with the young-20s crowd.” The movie’s success is good news for the North American box office, which experienced “dismal” numbers this summer. But that’s not the only IT inspired story racking up big numbers this week: a Mississippi high schooler has gone viral for a photoshoot of his 3-year-old brother dressed up as Pennywise, and a small town in Pennsylvania was being frightened by viral red balloon…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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