Rihanna is Coming For The Beauty Industry on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Rihanna’s new diversity-driven cosmetics line is giving the internet some wild thoughts, IT breaks box office records and sparks viral content, creative eyebrows are trending again, and more viral news: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRihanna Comes For The Beauty Industry

Beauty industry, watch your backs: Rihanna is coming. Fenty Beauty, the pop star’s upcoming cosmetics line that takes inclusivity to a new level, is leading the internet to have “wild thoughts.” This past Labor Day weekend, a promo video for the line featuring a diverse range of faces was dropped, racking up views and earning praise from many for its inclusivity. RiRi’s tweet of the video has been liked by 67K, and shared 30K times. As summarized by one tweet with over 240K likes: “Rihanna releases one campaign and it's already more diverse than the whole of the beauty industry put together.” Ypulse’s most recent Beauty & Personal Care Product survey found that 86% of 13-34-year-old females wish beauty ads featured more people with different skin tones.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingIT Breaks Records & Sparks Viral Content

Stephen King’s IT is breaking box office records with its new film adaptation, opening up to $13.5 million Thursday night, making it the largest grossing release for a Stephen King-based film. The movie, based on the story of an evil clown who terrorizes a group of children in Maine, built up immense excitement before its debut and hit “a sweet spot with the young-20s crowd.” The movie’s success is good news for the North American box office, which experienced “dismal” numbers this summer. But that’s not the only IT inspired story racking up big numbers this week: a Mississippi high schooler has gone viral for a photoshoot of his 3-year-old brother dressed up as Pennywise, and a small town in Pennsylvania was being frightened by viral red balloon…


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“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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