Rethinking What Selfies Say

Millennials have been combating many of the stereotypes about them, but thanks in part to their love of selfies, they seem to be fueling the belief that they are more narcissistic than any generation that came before. However, selfies might not be as narcissistic as they first seem. An onlooker scrolling through various social media profiles is bound to find many a duck face, mirror body shot, and flawless (albeit filtered) portrait staring back at them, but the selfie trend is more than just a stage for face time. New projects and campaigns are showing the other side of the selfie, and how it can be a tool of empowerment for some.
 
This generation is using selfies as a way to document their everyday lives, as those throughout history have done before with self-portraiture, but is also using them to convey emotion and personalize their experiences. Dove decided to look underneath the surface of selfies to uncover what it means to take an “honest selfie” in their latest campaign. Their documentary short Selfie challenged young girls and their mothers to snap honest self-portraits of themselves: “No duckface. No lighting tricks. Just one person, as they are, in front of the camera.” Taking these shots put the power of perception in their hands, letting them re-define what they consider beautiful about themselves for a newfound sense of self-confidence. Insecurities turned into unique traits, which became the new markers of beauty.
 
The campaign begged the question: can a selfie be empowering? 82% of women believe that social media influences how we define modern beauty. The amount of friends and “likes” on social media, and in real life, inescapably impacts self-esteem for teens today, and selfies have become a way to portray emotion and point of view with a simple image.…

 
 

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The Newsfeed

Quote of the Day: “I like following Jeffree Star on social media because he creates high-quality makeup while also being entertaining.”

—Female, 21, FL

Millennials are more likely to talk politics at work than their parents. A new study from Peakon has revealed that despite the highly-tense political climate, most Americans are actually comfortable discussing politics at work. Millennials are the most comfortable, with 68% stating they feel “no discomfort” talking about the topic, compared to 62% of 55-64-year-olds. According to Peakon, the internet has encouraged Millennials to “shar[e] their opinions everywhere—on Twitter, Facebook, Instagram, blogs, etc.,” and their desire for a “more transparent” workplace is also likely driving the trend. (Elite Daily

Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek

Aspiring musicians have found a home—and a lot of money—on emerging live streaming spaces. Not only do live stream apps, like YouNow and Live.ly, give up-and-coming music acts the chance to build up large fan bases, but the addition of virtual tip jars has become a lucrative channel of revenue for some, even eliminating the need to do IRL performances or sell recordings. Brent Morgan, a 29-year-old musician, is finding his way into the industry by broadcasting twice a day on YouNow, where he’s making between $15,000-$20,000 a month. (The Wall Street Journal

Asian-Pacific kids would choose internet over TV if they had to pick. TotallyAwesome’s APAC Kids Market Insights report found that 77% of six-14-year-olds in the Asia-Pacific region would prefer to use the internet exclusively versus just TV—an 11% increase from the year before. In five out of the seven countries surveyed, children are more likely to have access to smartphones than TV, but both TV and smartphones are the most popular devices used daily, with 60% using them multiple times a day, versus 44% who use tablets daily. (Kidscreen

Virtual reality is getting a “first-of-its-kind” animated family series. Raising a Rukus, created by Virtual Reality Company, follows the story “of two siblings and their mischievous pet dog Ruckus, who are traveling to different worlds and have magical adventures together.” VRC describes the experience as “watching a Pixar short—except that you are immersed in it.” The series will be available through headsets and in theaters, first in Canada and then North America later this summer. (Variety

Quote of the Day: “My favorite brand to follow on social media is Urban Outfitters because not only do they post about items I am interested in, but I also get inspired by the artistic photos that they post.”—Female, 16, CA

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