Responding To Kaiser's Generation M2 Study

Lots of chatter today around the study, Generation M2: Media in the Lives of 8- to 18-Year-Olds, released by the Kaiser Family Foundation, and the finding that young people between the ages of eight and 18 devote just under eight hours a day to media consumption (which actually adds up to more like 11 hours of media content, if you take into account all the “media multitasking”). With hefty numbers like these and the rapid increase from the last time this study was conducted in 2004, it’s easy to spin negative a la USA Today and come up with provocative headlines like “Kids less happy as they’re more plugged into TV, music, Web?”

To the piece’s credit, it does use the question as a launching point for a slightly more nuanced discussion around (surprise) moderation and striking a balance between screens and real life, but with its overall cautionary tone, the repeated catch-all description of “media consumption” and “technology’  might as well be replaced with “junk food.” Overall it just struck me as a skewed way a looking at a much more multifaceted relationship between t(w)eens and media.

What’s missing is the flipside of this type of research. Both with the so-called “happiness/media” connection and its brush off of recent studies like Mediasnacker’s The Web Makes Me Feel and MTV Sticky’s Teen Age Clicks: Understanding Global Youth Culture, which cited music, TV and social networks as generating happiness and alleviating stress, and also with the far-reaching positive potential of new media.

MacArthur has also been funding lots of research about how all of this digital media is impacting learning whether formal or informal. Watching a show and then going to a fan forum and posting about it  or interacting with other viewers during the show online is much different than…

 
 

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The Newsfeed

Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)

Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

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