Relationships Then And Now: Changes In Social Values Change The Dating Scene

Today we wrap up our Youth Advisory Board series on relationships and romance. Christopher Walcott shares his perspective on how dating has progressed from the time when his parents dated to now — and it’s not all sunshine and roses. He feels that sincerity and romance are absent. In fact, he prefers the old ways of courting that are more in line with his values. For another take on modern dating and relationships, check out Caroline’s opinion of “textmance.”

If you’d like to contact the Ypulse Youth Advisory Board, send an email to youthadvisoryboard @ ypulse.com or leave a comment below.

Then Vs. Now…

retro weddingMy mom and I were talking the other day about the differences between relationships now, compared to when she grew up. Traditional means of dating appeared very technical back then. Before a young man could date a young lady, he would have to go through “the procedures.” Conversation between couples didn’t rely on Internet capabilities — interpersonal relationships stemmed from face-to-face interactions, which were limited to either school or a visit at home. And to see the object of his affection at home meant the young man had to prove himself before entering her house. I chuckled a bit when I heard that one. These days, a young man doesn’t have to go through the long tension of the girl’s father’s eyes piercing into his soul trying to find the slightest fault in him — not to mention the thousand questions he’d ask:
Where are you from?
What are you planning to be?
Have you ever been to jail?

The list can go on and on…

Parents aren’t included as much as before — dating now is more autonomous, independent, and liberated. So while parents may disagree with your choice of partner, it won’t necessarily bring an end to the relationship. Some parents get more involved than…

 
 

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The Newsfeed

Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”

—Female, 24, MI

A startup is leveraging angry tweets to let brands find new consumers, and engineer some incredibly personalized marketing. Customer service listening tool SocialRank Realtime allows brands to view a dashboard of tweets from consumers “who might be fans of theirs in the future.” For example, after viewing a tweet from a potential consumer about a flight delay, an airport restaurant might send over a cup of coffee to their location. The tool touts its ability to let brands to create “real relationships” with consumers and has already signed on Juicy Couture and Aéropostale. (Business Insider)  

Teens are watching influencers on YouTube, but what are the teen influencers watching? According to an Influenster survey of 14-51-year-old “tastemaker consumers,” 93% of 14-18-year-old influencers are watching product reviews—compared to 86% of overall respondents. Haul videos came in next in popularity at 76% (24% more than overall), followed by unboxing videos at 71% (19% more than overall). Seven in ten teen influencers are also watching YouTube videos at least once a day, and 42% say they can watch between six to 15 per sitting. (eMarketer

Pokémon Go is still going. The revolutionary game, which attracted 500 million users in eight weeks last summer, has made an estimated $1 billion in the last seven months and reports “a very large level” of users. The second version of the game will soon be released, with 80 new monsters to catch—which is good news for brands. According to the CEO of Niantic Labs, the game will soon be integrating ads that fit in organically to the platform, and the game’s partnership with Starbucks on a Pokémon Go beverage “opened a lot of people’s eyes to start imagining other cool things that you can do.” (Adweek

Wattpad is the latest company getting into storytelling via text messages. The social publishing platform has launched mobile app Tap, where readers can discover “chat-style” stories across genres like horror, romance, drama and more. Although fiction app Hooked and kid-targeted Amazon Rapids takes a similar approach, Tap is the only one that takes a “voyeuristic” angle, giving readers the feeling that they’re reading through someone else’s chat messages—a move that can appeal to teenagers and young adults. (TechCrunch

Nordstrom is going above and beyond the “typical department store” offerings to reach young consumers. Earlier this week, the retailer launched the Lab—an incubator venture that showcases indie, new designers with “completely different audiences, messages, and points of view.” Each season will bring a new crop of designers, and according to the retailer, new stories: “It's the full package — who is the designer, what is their story, what do they stand for, why are they doing what they are doing, who is it for. There’s an authenticity [in that].” (Racked

Quote of the Day: “For my engagement ring, I want a tattoo. No ring.”—Female, 30, AZ

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