Relationships Then And Now: Changes In Social Values Change The Dating Scene

Today we wrap up our Youth Advisory Board series on relationships and romance. Christopher Walcott shares his perspective on how dating has progressed from the time when his parents dated to now — and it’s not all sunshine and roses. He feels that sincerity and romance are absent. In fact, he prefers the old ways of courting that are more in line with his values. For another take on modern dating and relationships, check out Caroline’s opinion of “textmance.”

If you’d like to contact the Ypulse Youth Advisory Board, send an email to youthadvisoryboard @ ypulse.com or leave a comment below.

Then Vs. Now…

retro weddingMy mom and I were talking the other day about the differences between relationships now, compared to when she grew up. Traditional means of dating appeared very technical back then. Before a young man could date a young lady, he would have to go through “the procedures.” Conversation between couples didn’t rely on Internet capabilities — interpersonal relationships stemmed from face-to-face interactions, which were limited to either school or a visit at home. And to see the object of his affection at home meant the young man had to prove himself before entering her house. I chuckled a bit when I heard that one. These days, a young man doesn’t have to go through the long tension of the girl’s father’s eyes piercing into his soul trying to find the slightest fault in him — not to mention the thousand questions he’d ask:
Where are you from?
What are you planning to be?
Have you ever been to jail?

The list can go on and on…

Parents aren’t included as much as before — dating now is more autonomous, independent, and liberated. So while parents may disagree with your choice of partner, it won’t necessarily bring an end to the relationship. Some parents get more involved than…

 
 

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Millennial News Feed

Quote of the Day: “The type of commercials that stick in my memory are the ones that make me evaluate my life.”—Female, 28, SD

To Millennials, being a geek is a good thing. Imgur’s research (conducted by Ypulse) reveals that 60% of Millennials consider themselves geeks or are into geeky things, compared to just 38% of Xers and Boomers, and the majority don’t believe the geek label is a bad thing. These Millennial geeks are trendsetters, politically and culturally engaged, and highly influential: 84% say people look to them for advice on a topic, compared to 60% of non-geeks, and 67% say they know about things before they go viral, compared to 48% of non-geeks. However, Millennial geek influencers are not easy to reach, with 76% using adblockers and 32% feeling like brands can’t relate to them. (AdweekMediaPost

Half of 12-18-year-olds feel they are addicted to their phones, according to Common Sense Media’s new poll. Although not enough research exists to define digital addiction currently, teens are clearly dependent on their devices: 80% say they check their phones hourly, and 72% said they feel a need to respond to text and social media messages immediately. Parents are in agreement, with 59% saying their children are addicted, and 36% saying they argue daily with their children over mobile use. The bright side is there are signs they are aware too much time on devices might be bad: 37% say they are very often or occasionally trying to cut down. (CNN)

BuzzFeed, which is producing 600 pieces of content daily, has grown their audience views from 2.8 billion monthly to 7 billion in the past year. They attribute their success to “truly understand[ing] what today's audiences want,” and being able to monitor reactions to content. They report that three quarters of their content is consumed outside of their actual site. Facebook is where they thrive: the social network contributes 33% of their views, more than their own platforms at 23%. Tasty, their food entertainment division, has become "its own BuzzFeed," averaging 360 million users monthly. (Adweek

Going viral is not always a good thing. Down to Lunch is a simple meet-up app inspired by “the experience of living in their freshman-year dorms,” connecting users with their contacts to facilitate lunch, “chill,” or “blaze” meet-ups. But as it began to gain traction, becoming “wildly popular college campuses,” fake reviews claiming the app was used for human trafficking also began to go viral—decreasing user growth by 90% over two days. The founders were able to fight the accusations, and the popular app peaked at  No.2 on iPhone download charts in April. (Business Insider)

According to The New York Times the future of journalism is virtual reality. At the NewFronts this week, the Times outlined their new digital strategy, concentrated on an R&D lab where journalists, technologists, and brands will create video series and 360-degree videos. Last year the publication delivered a million Google Cardboard virtual reality headsets to subscribers, leading to 600,000 downloads of their VR app, which they call “the leading mobile app for high quality VR content.” The company plans to cover the Olympic games in Rio, space exploration, and more in VR this year. (Fortune

Quote of the Day: “A wedding trend I have noticed is not having a photographer, and just having friends take all the pictures.”—Female, 18, CO

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