Raw Water is Flying Off The Shelves on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The hot new trend out of Silicon Valley is water, the internet is divided over the latest hybrid food invention, Logan Paul and YouTube in hot water, a Star Wars inspired #challenge, and other trending stories that are kicking off the new year!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRaw Water is Flying Off The Shelves

Untreated, unfiltered, natural spring water is the latest trend to come out of Silicon Valley—and some consumers can’t get enough. “Fueled by distrust for public water supplies in general,” raw water is being bottled directly from springs by brands like Live Water, and sold as the healthier, more natural alternative to regulated, treated water. After being covered by The New York Times, the trend has been condemned by experts who are warning consumers that drinking water straight from the source can lead to infections such as cholera, Hepatitis A, and E. coli. But the warnings have done little to dampen demand, and Live Water had to recently raise their price from $36 to $60 for a 2.5 gallon container to keep up.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingWhat is a Crossushi?

Another food craze that has the internet abuzz, and also happens to come from the San Fran area, is the perplexing mashup of sushi and croissants. The Crossushi, created by San Francisco’s Instagram-worthy eatery Mr. Holmes Bakehouse, is a croissant filled with smoked salmon, seaweed, wasabi and ginger, and comes served with a Kikkoman soy sauce sachet. The unique combination has divided the internet between those who want to end the madness and those who can’t wait to try it out. This isn't Mr. Holmes Bakehouse's first croissant invention. The eatery is also responsible for the Cruffin, a croissant and muffin hybrid that gets a lot of love on Instagram. 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLogan Paul and YouTube Get Hit With Massive Backlash

A YouTube video that amassed over six million views this past…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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