Raw Water is Flying Off The Shelves on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The hot new trend out of Silicon Valley is water, the internet is divided over the latest hybrid food invention, Logan Paul and YouTube in hot water, a Star Wars inspired #challenge, and other trending stories that are kicking off the new year!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRaw Water is Flying Off The Shelves

Untreated, unfiltered, natural spring water is the latest trend to come out of Silicon Valley—and some consumers can’t get enough. “Fueled by distrust for public water supplies in general,” raw water is being bottled directly from springs by brands like Live Water, and sold as the healthier, more natural alternative to regulated, treated water. After being covered by The New York Times, the trend has been condemned by experts who are warning consumers that drinking water straight from the source can lead to infections such as cholera, Hepatitis A, and E. coli. But the warnings have done little to dampen demand, and Live Water had to recently raise their price from $36 to $60 for a 2.5 gallon container to keep up.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingWhat is a Crossushi?

Another food craze that has the internet abuzz, and also happens to come from the San Fran area, is the perplexing mashup of sushi and croissants. The Crossushi, created by San Francisco’s Instagram-worthy eatery Mr. Holmes Bakehouse, is a croissant filled with smoked salmon, seaweed, wasabi and ginger, and comes served with a Kikkoman soy sauce sachet. The unique combination has divided the internet between those who want to end the madness and those who can’t wait to try it out. This isn't Mr. Holmes Bakehouse's first croissant invention. The eatery is also responsible for the Cruffin, a croissant and muffin hybrid that gets a lot of love on Instagram. 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLogan Paul and YouTube Get Hit With Massive Backlash

A YouTube video that amassed over six million views this past…

 
 

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The Newsfeed

Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

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