Raw Water is Flying Off The Shelves on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The hot new trend out of Silicon Valley is water, the internet is divided over the latest hybrid food invention, Logan Paul and YouTube in hot water, a Star Wars inspired #challenge, and other trending stories that are kicking off the new year!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingRaw Water is Flying Off The Shelves

Untreated, unfiltered, natural spring water is the latest trend to come out of Silicon Valley—and some consumers can’t get enough. “Fueled by distrust for public water supplies in general,” raw water is being bottled directly from springs by brands like Live Water, and sold as the healthier, more natural alternative to regulated, treated water. After being covered by The New York Times, the trend has been condemned by experts who are warning consumers that drinking water straight from the source can lead to infections such as cholera, Hepatitis A, and E. coli. But the warnings have done little to dampen demand, and Live Water had to recently raise their price from $36 to $60 for a 2.5 gallon container to keep up.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingWhat is a Crossushi?

Another food craze that has the internet abuzz, and also happens to come from the San Fran area, is the perplexing mashup of sushi and croissants. The Crossushi, created by San Francisco’s Instagram-worthy eatery Mr. Holmes Bakehouse, is a croissant filled with smoked salmon, seaweed, wasabi and ginger, and comes served with a Kikkoman soy sauce sachet. The unique combination has divided the internet between those who want to end the madness and those who can’t wait to try it out. This isn't Mr. Holmes Bakehouse's first croissant invention. The eatery is also responsible for the Cruffin, a croissant and muffin hybrid that gets a lot of love on Instagram. 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLogan Paul and YouTube Get Hit With Massive Backlash

A YouTube video that amassed over six million views this past…

 
 

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The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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