Questions With A 17-Year-Old: Julia Tanenbaum

In today's edition of "Questions With a Millennial," we chatted with 17-year-old high school junior Julia Tanenbaum about social media, news consumption, habits among her generation, and more.

Questions With a MillennialWhat are 5 things you couldn't live without?
1. My cellphone
2. Books
3. My computer
4. The Internet
5. My dog

How do you typically watch TV? On a set or streaming? Alone or with family or friends?
I usually don't watch TV on an actual television. I watch it online on sites like Hulu, or I download it and then watch it on my computer. I usually watch it alone, not with my family.

What's your preferred social network and why?
I usually use Facebook because I like how everyone else is on it. I mostly use it for chatting with people, but I also get a lot of my news from it. However, I really hate how ads for things are showing up in your newsfeed. I don't care about or want to see a brand's newest status. Julia Full Photo

About how often do you check your cellphone?
I check it every couple minutes if possible. Sometimes I have it off because I forgot to charge it.

What's the last thing you watched on YouTube?
I think it was a video of my favorite band, the Mountain Goats, performing live.

How do you typically get news, if at all?
I read the news online. I like my news independent, so I usually read progressive sites like Common Dreams or Alternet. I also like a lot of Occupy and other social movement related pages on Facebook and those are another way I get my news.

What brand do you think really understands your generation and why?
I really like Lush cosmetics because all their products are organic, most are vegan, and I know they treat their workers ethically. These are things I, as a socially responsible consumer, care deeply about, and I try not to support brands like Urban…

 
 

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Millennial News Feed

Quote of the Day:  “Young and Hungry are short 30 minute shows, so I can watch it on my lunch breaks at work. I like the humor and the characters. The story line is easy to follow. It's an easy show to binge watch.”—Female, 20, WS

Following Gatorade’s lead, Under Armour has added their own sponsored game to Snapchat. By swiping up on the brand’s 10-second ad, users can play “It Comes From Below,” an “endless runner” game featuring NFL star Cam Newton dodging obstacles like trees and wolves. The game also allows players to snap and send their scores to friends, along with a prompt to play themselves. Under Armour hopes to reach the 14-22-year-old high school and college athletes using the platform. (Adweek)

Coach is scrapping its mobile app to focus on chat instead. Deeming the app “no longer viable,” the luxury brand is shifting from convincing young consumers to come to their platform to going to where they already are, as part of their “ongoing comeback plan.” The new interactive Coachmoji iMessage keyboard can be used to create sharable mood boards depicting themes from their Spring 2017 collection. In the two weeks since the keyboard’s launch, daily engagement has reportedly already surpassed their former app. (Glossy)

The Obama administration is trying new and aggressive approaches to get young adults to sign up for health insurance. Less than 30% of the 13 million people who have signed up for coverage under the Affordable Care Act so far have been 18-34-year-olds—a group critical to the law’s success. To reach uninsured under-35-year-olds, the administration plans to advertise on video platform Twitch, and social networks like Facebook, Snapchat, and Tumblr. The campaign will revolve around the hashtag #HeavyAdulting and focus on medical issues most relevant to the group, like reproductive health. (The Wall Street Journal)

Family-friendly brands are creating content for Mattel’s updated View-Master toy. The Littlstar Family app—which can be uploaded on to an Apple or Android and then used along with Mattel’s virtual reality and 360-degree capable View-Master—will feature an extensive library of content from National Geographic, Disney, Bento Box Entertainment and Discovery Channel. Focused on immersive, Mattel also plans to launch a VR Batman experience for the toy this fall(Kidscreen

General Motors is going after experience-hungry young consumers who would rather share a car than own one. Their new start-up brand Maven offers a car sharing service that can paid for by the hour or day (no membership fee) and will be “rolling out city-by-city.” To market the new service, the brand sought out “local experts and connoisseurs” to tell stories that will “bring new cities to life.” An additional Maven service that will offer rides to airports will also be launched soon. (Ad Age)  

Quote of the Day: "My favorite show is New Girl  because it makes me feel like I'm hanging out with my friends. It's so funny, relatable, and relaxed. It's also convenient to watch for free on the Fox website.”—Female, 20, IL

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