Questions With A 17-Year-Old: Julia Tanenbaum

In today's edition of "Questions With a Millennial," we chatted with 17-year-old high school junior Julia Tanenbaum about social media, news consumption, habits among her generation, and more.

Questions With a MillennialWhat are 5 things you couldn't live without?
1. My cellphone
2. Books
3. My computer
4. The Internet
5. My dog

How do you typically watch TV? On a set or streaming? Alone or with family or friends?
I usually don't watch TV on an actual television. I watch it online on sites like Hulu, or I download it and then watch it on my computer. I usually watch it alone, not with my family.

What's your preferred social network and why?
I usually use Facebook because I like how everyone else is on it. I mostly use it for chatting with people, but I also get a lot of my news from it. However, I really hate how ads for things are showing up in your newsfeed. I don't care about or want to see a brand's newest status. Julia Full Photo

About how often do you check your cellphone?
I check it every couple minutes if possible. Sometimes I have it off because I forgot to charge it.

What's the last thing you watched on YouTube?
I think it was a video of my favorite band, the Mountain Goats, performing live.

How do you typically get news, if at all?
I read the news online. I like my news independent, so I usually read progressive sites like Common Dreams or Alternet. I also like a lot of Occupy and other social movement related pages on Facebook and those are another way I get my news.

What brand do you think really understands your generation and why?
I really like Lush cosmetics because all their products are organic, most are vegan, and I know they treat their workers ethically. These are things I, as a socially responsible consumer, care deeply about, and I try not to support brands like Urban…

 
 

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Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

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