Questions With A 17-Year-Old: Julia Tanenbaum

In today's edition of "Questions With a Millennial," we chatted with 17-year-old high school junior Julia Tanenbaum about social media, news consumption, habits among her generation, and more.

Questions With a MillennialWhat are 5 things you couldn't live without?
1. My cellphone
2. Books
3. My computer
4. The Internet
5. My dog

How do you typically watch TV? On a set or streaming? Alone or with family or friends?
I usually don't watch TV on an actual television. I watch it online on sites like Hulu, or I download it and then watch it on my computer. I usually watch it alone, not with my family.

What's your preferred social network and why?
I usually use Facebook because I like how everyone else is on it. I mostly use it for chatting with people, but I also get a lot of my news from it. However, I really hate how ads for things are showing up in your newsfeed. I don't care about or want to see a brand's newest status. Julia Full Photo

About how often do you check your cellphone?
I check it every couple minutes if possible. Sometimes I have it off because I forgot to charge it.

What's the last thing you watched on YouTube?
I think it was a video of my favorite band, the Mountain Goats, performing live.

How do you typically get news, if at all?
I read the news online. I like my news independent, so I usually read progressive sites like Common Dreams or Alternet. I also like a lot of Occupy and other social movement related pages on Facebook and those are another way I get my news.

What brand do you think really understands your generation and why?
I really like Lush cosmetics because all their products are organic, most are vegan, and I know they treat their workers ethically. These are things I, as a socially responsible consumer, care deeply about, and I try not to support brands like Urban…


Want to talk to us about the article
or dive into a custom study?

Millennial News Feed

Quote of the Day: “I like Last Week Tonight With John Oliver because he dives very deep into topics that are not always appealing, pleasant, or interesting. He turns these topics into something hilarious, entertaining, and educational at the same time.”—Male, 32, KY

Smartphones are negatively affecting interactions between parents and kids. A recent study by child-behavior specialists at University of Michigan and Boston Medical Center, found that phones and tablets are an “unpredictable” distraction for parents, and requires more “emotional investment” than other interferences. Parents in the study often complained that digital devices can trigger “information overload, emotional stress, and…disruption in their families’ routines,” affecting their caregiving abilities. Past studies have stressed the importance of “face-to-face interaction” with children to build verbal skills and mental abilities. (Quartz)

GoPro is out, iPhone 7 is in—according to teens. A recent survey on U.S. teenagers by Piper Jaffray revealed that Apple still reigns as the top brand for phone ownership: 74% of teens have an iPhone, compared to 67% a year ago. Almost eight in ten expect their next phone to be an iPhone, suggesting a positive response to the launch of iPhone 7. Fitbits are also sparking interest in particularly upper-income teens: 21% say they plan to purchase a fitness tracker in the next six months, a 3% increase from last fall. GoPro cameras on the other hand, didn’t fare as well with teens, with only 0.6% mentioning it on their holiday wish lists, down from 1% a year ago. (Investor’s Business Daily

Netflix is ramping up its original content. The streaming giant has gone from producing 100 hours of original TV shows and movies in 2013 to almost 600 hours this year. In a genre distribution chart to investors, drama was illustrated as having the highest number of hours, followed very closely by the kids category. Many streaming players like Amazon, Hulu, and HBO have also focused in on children’s programming, mostly driven by their ad-free nature. For parents, having fewer commercials eases their worries that their children may be shaped by messaging. (Business Insider

A recent discussion at the WSJ Global Forum looked into how much Millennials have disrupted the food industry. According to the CEO of Campbell Soup, young consumers have driven a “seismic shift” in the industry by desiring fresh, natural, and organic foods, as well as clean labels, prompting the brand to conduct four acquisitions in the past five years to reshape their offerings. The CEO of Panera Bread says over-information has created conflict in young consumers on what they should eat and what they want to eat, and their restaurant aims to resolve that by offering foods that are “good and good for you.”
(The Wall Street Journal)

Discovery has put down a $100 million investment into the digital space to expand its Millennial reach. They’ve partnered with Group Nine Media, and brought along their digital media sites which include Thrillist Media Group, Now This Media, The Dodo, and Seeker to create “one of the largest digital-first media companies." The focus of all brands will remain on the Millennial market, and Discovery hopes to tap into Group Nine Media’s current audience that is 60% 18-34-year-olds, and spend most of their time on the “social web” through the partnership. (Adweek

Quote of the Day: “I don't really have a brand preference for book bags; if it can fit all my school supplies & not break then I like it best.”

—Female, 19, FL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies