Q&A With Lindsey Pollak: Author/Gen Y Career Expert

We chatted with author and Gen Y career expert Lindsey Pollak about how Millennials can find a job, how to manage their money, and how to prepare for their financial futures.

Working With MillennialsMillennials in the workplace has long been a hot topic since they’re the largest generation and by 2025, they’ll account for 75% of workers globally. But beyond they’re size, Millennials are transforming the workplace in their desire for flexibility in a job, a cool company culture, and to work for a company where they’ll constantly learn and grow, blending their personal interests with their professional ones.

Finding and landing the right job is the toughest part for many, especially in today’s economy, but what many Millennials don’t realize is the responsibilities that come after they get a job and they're trying to make it in the real world. We chatted with author and Gen Y career expert Lindsey Pollak about how Millennials can find a job, how to manage their money once they land a job, and how to prepare for their financial futures. As more and more Millennials are interested in entrepreneurism and working for small companies, Lindsey explains the importance of financial education and planning ahead.

As Lindsey discusses, young people will be placing more and more importance not only on the responsibilites that come with a job, but the environment in which they work. Millennials are shaping companies with their desire to make the office more social, but despite their live for now attitude, they have to be smart financially and plan for what's ahead.

 
 

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The Newsfeed

“I don't spend money, really on anything. I enjoy video games and will enjoy getting video games, but I receive as gifts from grandparents, parents”—Female, 14, IA

Airbnb is booming in Africa, where young travelers are “looking for culture rather than comfort.” Over two million people have used Airbnb in Africa to book vacation accommodations in the last five years, reportedly earning African hosts $139 million in just the past year. Wanderlusting Millennials are pushing themselves out of their comfort zones to discover new places, rather than retread old ground, and locales like Africa are getting a boost because of it. (Quartz)

Nielsen says they finally have a way to measure Netflix viewership—but Netflix says they’re way off base. Nielsen claims they can keep track of all viewing on the platform, including originals, “whether or not a studio or network wants them to.” Netflix claims, “The data that Nielsen is reporting is not accurate, not even close, and does not reflect the viewing of these shows on Netflix.” Ouch. Regardless, Nielsen’s move is a step in the right direction to measure what The Post-TV Genis watching, and has “direct implications for the ad business.” (MediaPostAdAgeFortune)

Influencers are using Instagram’s new polling feature, beating brands to the punch. Influencer network Blog Lovin’ found that 66% of their followers (many of which are influencers) had already used polling, while 87% plan to in the future. Polling is not only an opportunity to engage with customers but a way for brands to “[ask] for feedback about products, creat[e] engagement around topics that are in the media and [conduct] market research.” But brands have been slow to ask influencers to use the new story feature for promotions or to utilize the feature on their standalone accounts. (Glossy)

High school students are increasingly taking college courses—but little is known about whether it will benefit them. Thanks to dual-enrollment programs, which are expanding rapidly, students can get a head start on college credits, cutting down on the cost of higher education. Some also argue that Advanced Placement courses are more rigorous, and worthier of students’ extra effort. However, the impacts of programs on “a diverse set of students” is not yet known. (WSJ)

Kids have online influencers too, and they’re pushing branded toys to devoted viewers. Unboxing videos on YouTube are not a new phenomenon, but kid stars unboxing toys are getting brands’ attention as a way to leverage The Influencer Effect. MGA Entertainment, the world’s largest private toy company, pivoted 90% of their ad spend to digital in 2014 and report the strategy is paying off. Studies show children’s attention is switching from cable to YouTube, and influencers help brands reach a “much more engaged smaller audience” and give them “that potential for virality.” (Bloomberg)

"I love coffee and love the experience of having someone make me a nice latte. I like being around other people and hanging out in restaurants or cafes.”—Female, 20, PA

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