Q&A WITH LAUREN BERGER, AUTHOR OF ALL WORK, NO PAY

Lauren Berger, 28, is CEO of InternQueen.com, an online internship destination that helps students find and apply for internships while also educating them on how to make the most of their experiences. Her new book, All Work, No Pay: Finding an Internship, Building Your Resume, Making Connections, and Gaining Job Experience, is a guide to help students score the perfect internship, build invaluable connections, boost transferable skills, and ultimately move toward a dream career. Ypulse had the chance to get Lauren's perspective on how internships have changed in our fast-moving, competitive culture and how students and employers can get the most out of the internship experience. 

Ypulse: How has the internship model changed in the past decade? 

Lauren Berger: The model hasn't changed much but due to recent law suits, there is pressure on companies to really structure the internships (a good thing!) It's also become much more popular and competitive over the past 5 years. 

YP: How has the competition among students affected their strategies in the search process?

LB: Students are starting to intern as early as high school! With high school students coming to college WITH internships under their belt, it puts pressure on college students to start interning at an earlier stage of their college career.

YP: Wow, no wonder Millennials are the most stressed generation, and it seems to be getting more intense among the next generation.

YP: In addition to the model becoming more structured, you also talk about protection laws in your book and what interns should know about in terms of labor and ownership of work. Can you describe a bit more about what that entails? 

LB: I believe that young people need to be armed with information. The Fair Labor Standards Act was created by the…

 
 

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The Newsfeed

Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”

—Female, 24, MI

A startup is leveraging angry tweets to let brands find new consumers, and engineer some incredibly personalized marketing. Customer service listening tool SocialRank Realtime allows brands to view a dashboard of tweets from consumers “who might be fans of theirs in the future.” For example, after viewing a tweet from a potential consumer about a flight delay, an airport restaurant might send over a cup of coffee to their location. The tool touts its ability to let brands to create “real relationships” with consumers and has already signed on Juicy Couture and Aéropostale. (Business Insider)  

Teens are watching influencers on YouTube, but what are the teen influencers watching? According to an Influenster survey of 14-51-year-old “tastemaker consumers,” 93% of 14-18-year-old influencers are watching product reviews—compared to 86% of overall respondents. Haul videos came in next in popularity at 76% (24% more than overall), followed by unboxing videos at 71% (19% more than overall). Seven in ten teen influencers are also watching YouTube videos at least once a day, and 42% say they can watch between six to 15 per sitting. (eMarketer

Pokémon Go is still going. The revolutionary game, which attracted 500 million users in eight weeks last summer, has made an estimated $1 billion in the last seven months and reports “a very large level” of users. The second version of the game will soon be released, with 80 new monsters to catch—which is good news for brands. According to the CEO of Niantic Labs, the game will soon be integrating ads that fit in organically to the platform, and the game’s partnership with Starbucks on a Pokémon Go beverage “opened a lot of people’s eyes to start imagining other cool things that you can do.” (Adweek

Wattpad is the latest company getting into storytelling via text messages. The social publishing platform has launched mobile app Tap, where readers can discover “chat-style” stories across genres like horror, romance, drama and more. Although fiction app Hooked and kid-targeted Amazon Rapids takes a similar approach, Tap is the only one that takes a “voyeuristic” angle, giving readers the feeling that they’re reading through someone else’s chat messages—a move that can appeal to teenagers and young adults. (TechCrunch

Nordstrom is going above and beyond the “typical department store” offerings to reach young consumers. Earlier this week, the retailer launched the Lab—an incubator venture that showcases indie, new designers with “completely different audiences, messages, and points of view.” Each season will bring a new crop of designers, and according to the retailer, new stories: “It's the full package — who is the designer, what is their story, what do they stand for, why are they doing what they are doing, who is it for. There’s an authenticity [in that].” (Racked

Quote of the Day: “For my engagement ring, I want a tattoo. No ring.”—Female, 30, AZ

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