Q&A WITH LAUREN BERGER, AUTHOR OF ALL WORK, NO PAY

Lauren Berger, 28, is CEO of InternQueen.com, an online internship destination that helps students find and apply for internships while also educating them on how to make the most of their experiences. Her new book, All Work, No Pay: Finding an Internship, Building Your Resume, Making Connections, and Gaining Job Experience, is a guide to help students score the perfect internship, build invaluable connections, boost transferable skills, and ultimately move toward a dream career. Ypulse had the chance to get Lauren's perspective on how internships have changed in our fast-moving, competitive culture and how students and employers can get the most out of the internship experience. 

Ypulse: How has the internship model changed in the past decade? 

Lauren Berger: The model hasn't changed much but due to recent law suits, there is pressure on companies to really structure the internships (a good thing!) It's also become much more popular and competitive over the past 5 years. 

YP: How has the competition among students affected their strategies in the search process?

LB: Students are starting to intern as early as high school! With high school students coming to college WITH internships under their belt, it puts pressure on college students to start interning at an earlier stage of their college career.

YP: Wow, no wonder Millennials are the most stressed generation, and it seems to be getting more intense among the next generation.

YP: In addition to the model becoming more structured, you also talk about protection laws in your book and what interns should know about in terms of labor and ownership of work. Can you describe a bit more about what that entails? 

LB: I believe that young people need to be armed with information. The Fair Labor Standards Act was created by the…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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