Q&A With Austin Mahone On Being The Next Big Teen Star, Rising To Fame From YouTube & His Show On Awesomeness TV

Watch out for Austin Mahone! The sixteen-year-old pop singer who shot to fame after recording covers on YouTube is quickly taking over — literally! — with his own show aptly called “Austin Mahone Takeover” on Awesomeness TV. He’s a star to know with dozens of viral videos under his belt, a loyal fan base known as Mahomies, and an upcoming tour with Taylor Swift. We chatted with Austin about his success and how he’s become a favorite among tweens and teens.

Austin MahoneYpulse: What inspired you to start making videos on YouTube in the first place?

Austin Mahone: My best friend and I were just chilling in our rooms and we were bored out of our minds because we live in this little town that had nothing going on — no movie theater, no bowling alley, no mall. So we had nothing to do and we would just go online, watch people on YouTube and say “Oh, that seems kinda cool.” We just decided to make a channel and post videos, and it took off.

YP: You’re often compared to Justin Bieber. How do you feel about that?

AM: I think it’s great because he’s so successful and talented, but it can get annoying sometimes because I’m not trying to be the next Justin Bieber. I want to do my own thing and be my own person. I think people see that I’m 16 and also started on YouTube, but I’m really trying to make a name for myself without being “the next Justin Bieber.”

YP: What can you tell us about your upcoming album? What kind of sounds and styles are you going for?

AM: My album is hopefully coming out by the end of the year — I’m trying to give it to my fans as a holiday present — and it’s going to be like "Say Somethin." So it’s happy, and upbeat, but there will also be some ballads on there, some urban songs, maybe a little R&B. But overall, it’s mostly going to be like "Say Somethin."

YP: You’re going…

 
 

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Millennial News Feed

Quote of the Day: “I want to travel to Washington, because I love the Twilight series and I'd love to see the place it's based on.”

—Female, 23, CA

Just how hooked on streaming are Millennials? According to a recent survey by TV tech firm Roku, 50% of streaming service users say they would give up caffeine over streaming, and 21% would rather give up brushing their teeth for a week than give up streaming. The most surprising: 70% claim they would give up social media than streaming. Not too surprisingly, Millennials are especially streaming-crazed: 59% of 18-34-year-olds say they’ve told others they were doing something else when they were actually streaming, and 40% have ditched other plans in order to watch content online. (We’ll be exploring what we’re calling The Binge Effect even further in our upcoming trend report!) (StreamDaily

Millennial women are making strides as entrepreneurs, and using their extra cash to make gains in the stock market, according to a new U.S. Trust study on wealthy Americans. When compared to previous generations, wealthy Millennial women are 3.4 times more likely to be entrepreneurs, and are more likely to have a higher or equal income to their significant other. About one-third of this group also say they are the primary decision maker when it comes to money within their households. They’re also investing more than wealthy Boomer and Xer females: “Millennial women are 2.8 times more likely to use hedge funds, 1.8 times more likely to try venture capital, and 3.1 times more likely to own impact investments.” (Glamour

The Daily Show’s Trevor Noah isn’t going anywhere and he has Millennials to thank. Since his start as the new host of the nightly comedy news show , Comedy Central has seen live-viewing numbers drop by about 40% from the last days that Jon Stewart hosted. But they aren’t worried. Young viewers are definitely tuning in—just digitally. When it comes to streaming entire episodes, the new Daily Show is the most watched late night comedy show among 18-34-year-olds, surpassing even Jimmy Fallon’s highly rated Tonight Show. The network reasons that traditional TV consumption numbers are at this point irrelevant, because their “core audience are Millennials.”  (Forbes

A few years of decline among young movie-goers have inspired some to rethink the movie-going experience, but according to theatre ad companies, Millennials are in the midst of a movie-attendance resurgence. National CineMedia has reports that their Millennial movie-goer audience grew 16% in 2015, and is up 8% in 2016 so far. Their data shows that Millennials are 50% more likely to name movies as a passion than the general population, and are the age group most likely to purchase movie tickets in advance. According to a Ypulse monthly survey, 57% of 13-33-year-olds prefer to go to the movies on a night out. (Adweek

Lay’s is bringing Instagram into offline marketing and creating hyper-personal packaging with their “Summer Moments Made Better” campaign. The brand is asking consumers for their favorite summer moments, providing 200,000 codes that allow users to have their Instagram photos printed on a bag of chips, and win prizes. According to the brand: “during the summer, Lay’s plays an important role in [consumers’] lives and in their moments,” and they are hoping to see more social moments focused on food. A similar, smaller campaign, which we covered last year, received “overwhelmingly positive” response. (brandchannel

Quote of the Day: “I really want to visit Tokyo, Japan to see the culture behind the growth of video games, and to eat the food.”—Male, 29, MA

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