Q&A With Austin Mahone On Being The Next Big Teen Star, Rising To Fame From YouTube & His Show On Awesomeness TV

Watch out for Austin Mahone! The sixteen-year-old pop singer who shot to fame after recording covers on YouTube is quickly taking over — literally! — with his own show aptly called “Austin Mahone Takeover” on Awesomeness TV. He’s a star to know with dozens of viral videos under his belt, a loyal fan base known as Mahomies, and an upcoming tour with Taylor Swift. We chatted with Austin about his success and how he’s become a favorite among tweens and teens.

Austin MahoneYpulse: What inspired you to start making videos on YouTube in the first place?

Austin Mahone: My best friend and I were just chilling in our rooms and we were bored out of our minds because we live in this little town that had nothing going on — no movie theater, no bowling alley, no mall. So we had nothing to do and we would just go online, watch people on YouTube and say “Oh, that seems kinda cool.” We just decided to make a channel and post videos, and it took off.

YP: You’re often compared to Justin Bieber. How do you feel about that?

AM: I think it’s great because he’s so successful and talented, but it can get annoying sometimes because I’m not trying to be the next Justin Bieber. I want to do my own thing and be my own person. I think people see that I’m 16 and also started on YouTube, but I’m really trying to make a name for myself without being “the next Justin Bieber.”

YP: What can you tell us about your upcoming album? What kind of sounds and styles are you going for?

AM: My album is hopefully coming out by the end of the year — I’m trying to give it to my fans as a holiday present — and it’s going to be like "Say Somethin." So it’s happy, and upbeat, but there will also be some ballads on there, some urban songs, maybe a little R&B. But overall, it’s mostly going to be like "Say Somethin."

YP: You’re going…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies