Q&A With A Teen Jewelry Entrepreneur

Young Millennials are turning to super-niche interests to both soothe themselves and to stand out in the crowd. From baking and crafting to being into Victorian art or old soap operas, young Millennials are a demo looking for and celebrating increasingly narrow diversions. Last year we asked if you were ready for the super niche-interest young Millennials. Today we’re giving you a look at one of their lives, in a Q&A with 15-year-old jewelry entrepreneur Payton Bartos. Payton began making jewelry at age 13 and her hobby has turned into FizzCandy Jewelry, a handcrafted jewelry company that she owns and runs with her mom. Thanks to participation with The Artisan Group, Payton’s jewelry has appeared on an episode of The Vampire Diaries, at The Golden Globes, and was gifted to celebrity guests and presenters at the MTV Movie Awards this year. We talked with Payton, and her mom and business director Mila, about being a teen entrepreneur and maker, having family business meetings in the car, and what the future might hold for her budding business:
 
Ypulse: Take us through how FizzCandy got its start. Did you always dream of being a jewelry designer?
 
Payton Bartos: I’ve always liked doing little projects, like knitting, drawing. A friend of mine introduced me to jewelry and wire crafting. I really just watched her and figured out how to do it myself and I thought I should probably apply this, so I went out and got some wire and a couple beads and started making bracelets. It took me a little while to figure out, but then I started making like 5 pieces at home a night and then I would go into school and give it out to people for free, just because I had too much. My grandmother sold jewelry, so my mom knows a lot about retail, selling, and that kind of market. We had this huge…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “A major life milestone that happened this year was that I met my idol, Taylor Swift.” –Female, 22, CA

MTV’s Video Music Awards are still being discussed, thanks in large part to Kanye West’s epic acceptance speech, and the ratings for the Millennial-targeted show are in. While traditional TV viewing numbers were slightly lower, digital streaming of the awards were much higher than years past. In fact, streaming increased 155%, and the show was tweeted about 21.4 million times. The numbers reflect young consumers’ continued migration from the traditional broadcast structure. (MediaPost)

Music is huge on Vine, and now the platform’s young users can access some official tracks to put behind their looped clips. Last week, the Music on Vine feature launched, providing a (currently small) library of licensed music to creators. The  new tool is “a first step toward working with the industry before it starts to face similar copyright issues,” and could lead to future monetary opportunities. (Recode)

Weed is officially more popular on college campuses than tobacco. According to research of college students nationwide, 40% report using some sort of illicit drug over the last year, up from 36% in 2006, and that increase is largely due to an increase in marijuana use. When looking at daily use, nearly 6% of students report smoking weed every day, compared to 5% who say they smoke cigarettes daily. (SlateWSJ)

Millennials catch a lot of flack for always having their faces is a screen, but when it comes down to it, they’d prefer to talk in person. Recent research from a call center claims that 85% of working Millennials would rather meet and communicate in-person with co-workers, followed by email and talking on the phone. When it comes to customer service, 76% would rather call a brand to deal with an issue, compared to only 1% who say they would want to use social media to contact a company. (betanews)

When it comes to video content for Millennials, success is being found in the extremes. Long-form and extreme looped short-form—15 seconds or less—are both effective, according to Tumblr’s creative strategy director. To get that content in front of them, it’s about going where they are: “Millennials are not thinking about medium or format—they’re thinking about where they want to spend time discovering things, being entertained and ultimately seeing video." (alistdaily)

Quote of the Day: “Right now, I’m living at home with my parents and completing my education while also working.” –Female, 21, CA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies