Q&A With A Teen Jewelry Entrepreneur

Young Millennials are turning to super-niche interests to both soothe themselves and to stand out in the crowd. From baking and crafting to being into Victorian art or old soap operas, young Millennials are a demo looking for and celebrating increasingly narrow diversions. Last year we asked if you were ready for the super niche-interest young Millennials. Today we’re giving you a look at one of their lives, in a Q&A with 15-year-old jewelry entrepreneur Payton Bartos. Payton began making jewelry at age 13 and her hobby has turned into FizzCandy Jewelry, a handcrafted jewelry company that she owns and runs with her mom. Thanks to participation with The Artisan Group, Payton’s jewelry has appeared on an episode of The Vampire Diaries, at The Golden Globes, and was gifted to celebrity guests and presenters at the MTV Movie Awards this year. We talked with Payton, and her mom and business director Mila, about being a teen entrepreneur and maker, having family business meetings in the car, and what the future might hold for her budding business:
 
Ypulse: Take us through how FizzCandy got its start. Did you always dream of being a jewelry designer?
 
Payton Bartos: I’ve always liked doing little projects, like knitting, drawing. A friend of mine introduced me to jewelry and wire crafting. I really just watched her and figured out how to do it myself and I thought I should probably apply this, so I went out and got some wire and a couple beads and started making bracelets. It took me a little while to figure out, but then I started making like 5 pieces at home a night and then I would go into school and give it out to people for free, just because I had too much. My grandmother sold jewelry, so my mom knows a lot about retail, selling, and that kind of market. We had this huge…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I want to buy a home in the future to be able to own and modify my own space. “ –Female, 32, NE

Apple Music is here, but some say that Millennials won’t pay for it. The new music streaming service launched yesterday, and will cost users $9.99 a month to stream the entire iTunes catalog. However, young consumers are adept at getting their music for free, and the CEO of CMJ predicts “for major music audiences at college level and younger music fans…they will be heavily inclined to stay with and find new ‘free’ services,’” (The Daily Beast)

Salad is so hot right now. Farm-to-table salad chain sweetgreen has raised another $35 million to “satisfy Millennial salad cravings.” The chain will likely continue their expansion, and appealing to younger diners with menu items like “Beets Don’t Kale My Vibe” and branded music festivals. Tech is also a part of their plan: sweetgreen is also developing their ordering app, which already handles 25% of all their transactions. (TechCrunch)

They may have grown up with “Made In China” stamped on the bottom of all their toys, but Millennials may be “the most passionate” about products that are made in America. According to a Ford Motor Company poll, 91% of 16-34-year-olds believe that manufacturers in the U.S. make products that are equal or better quality as foreign competitors, and 74% believe purchasing American-made products is important. (We did tell you they’re patriotic) (Washington Examiner)

Earlier this week we told you about Marriott’s efforts to adjust to young consumers’ traveling preferences, and it looks like rooftop bars are only the beginning. The brand has partnered with Universal Music Group to bring music performances by rising and established artists to hotel lobbies. Jessie J kicked off the venture yesterday in London, and all performances will be free to the hotel guests. (LA Times)

Is the sharing economy hurting Millennials? Some experts are saying that while all this car sharing, home sharing, and rent-everything behavior is well and good in the short term, young consumers “are missing out on recouping the gains from owning appreciating assets.” The idea is that the share economy is delaying Millennials' wealth-accumulation, and contributing to their downward mobility. Ouch. (Time)

Our most recent trend report is now available! The Q2 2015 Ypulse Quarterly covers three major trends we see impacting young consumers, and includes recently fielded data on 13-32-year-olds, Ypulse’s expertise, the most relevant takeaways for brands who want to appeal to Millennials and teens, and tons of other insights. The Q2 2015 report is available to Gold subscribers, and one-off pricing is $1250. (Click here to contact us for information on accessing the report or to learn more about subscribing.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies