Q&A With A Teen Jewelry Entrepreneur

Young Millennials are turning to super-niche interests to both soothe themselves and to stand out in the crowd. From baking and crafting to being into Victorian art or old soap operas, young Millennials are a demo looking for and celebrating increasingly narrow diversions. Last year we asked if you were ready for the super niche-interest young Millennials. Today we’re giving you a look at one of their lives, in a Q&A with 15-year-old jewelry entrepreneur Payton Bartos. Payton began making jewelry at age 13 and her hobby has turned into FizzCandy Jewelry, a handcrafted jewelry company that she owns and runs with her mom. Thanks to participation with The Artisan Group, Payton’s jewelry has appeared on an episode of The Vampire Diaries, at The Golden Globes, and was gifted to celebrity guests and presenters at the MTV Movie Awards this year. We talked with Payton, and her mom and business director Mila, about being a teen entrepreneur and maker, having family business meetings in the car, and what the future might hold for her budding business:
 
Ypulse: Take us through how FizzCandy got its start. Did you always dream of being a jewelry designer?
 
Payton Bartos: I’ve always liked doing little projects, like knitting, drawing. A friend of mine introduced me to jewelry and wire crafting. I really just watched her and figured out how to do it myself and I thought I should probably apply this, so I went out and got some wire and a couple beads and started making bracelets. It took me a little while to figure out, but then I started making like 5 pieces at home a night and then I would go into school and give it out to people for free, just because I had too much. My grandmother sold jewelry, so my mom knows a lot about retail, selling, and that kind of market. We had this huge…

 
 

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The Newsfeed

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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