Your Trend Guide to Prom This Year

Prom season is upon us, and Millennials in high school are prepping for the big night in their own ways. While exploring current prom trends, we fielded data that supports big departures from trends of generations past, even those of older Millennials. Here are the biggest prom trends we’re seeing surface this year and why these shifts are happening:
The Dress Stress 

21% of females rated choosing what to wear as the most important part of prom, putting a lot of pressure on prom shopping. 54% of females have already started shopping for their prom attire (note that it’s mid-April) versus 30% of males who will be waiting until 2-3 weeks before the date to secure their suit or tux. The majority of females (35%) plan to shop at department stores for their selection, while 21% are turning to online stores for the best chance of finding deals for their tight budgets.

Showing up in the same dress as a classmate could be considered “social suicide” so internet savvy Millennials are safeguarding against this potential disaster by creating private, school specific Facebook groups to post pictures of the dresses they’ve chosen. High school Prom Dress Registry groups have been multiplying year by year to ensure that girls are safe from dress duplication before they buy. Members (which can be the entire female population of the school) often post to the group with dressing room selfies, and updates if they change their look or want to sell a dress. One might expect that a group with competition for dresses could become catty, but posts are almost unanimously positive, praising each other on how amazing they look in their dresses, regardless of whether they are boutique, store bought, or a hand-me-down.
The More the Merrier

63% of Millennials would prefer go to prom with a…


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Millennial News Feed

Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ

Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)

Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply  ‘time,’ our policies must evolve or become obsolete.” (Washington Post)

Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily BeastFortune)

With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)

A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

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