What’s The Next…

What’s the next Harry Potter? What’s the next True Blood? What's the next Hunger Games? As soon as the light of the latest entertainment franchise fades (and sometimes well before it does) we start to hear “what’s the next” questions. With so much of major pop culture coming out of youth culture and YA literature, we try to keep our finger on the pulse of the next big things to watch. When it comes to brands taking advantage of the next big entertainment craze, one of the keys is to be aware and be ready early. With that in mind, we’re giving you a rundown of the entertainment properties that are already gaining buzz and could be future major hits.



Could be the next Life of Pi

The Giver
This YA novel by Lois Lowry came out in 1994 but is considered a modern classic by many, and has been trapped in pre-production purgatory—until now. Oscar winner Jeff Bridges has been trying to make the book into a feature for years, and will produce and star as the original Giver in the film, which could begin filming late this summer. Brenton Twaites, a young Australian actor who is currently not well known in the states has been cast as the main character, Jonas. (He will also be starring in next year’s Sleeping Beauty adaptation Maleficent, and is definitely a young actor to watch.) Though The Giver is dystopian and dark, the movie won’t likely be as action-packed as Hunger Games, as much of the action takes place in the main character’s head as he lives through memories. Like Life of Pi it’s a one-off book about a male protagonist dealing with some heady and dangerous issues, and has the potential to be both beautiful to watch and heart-wrenching.

Why it could (probably will) be big: Millennials from ages 32 to 12 have all likely read The Giver, and it doesn’t take much…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)

Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)

Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)

It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)

Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

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