What’s The Next…

What’s the next Harry Potter? What’s the next True Blood? What's the next Hunger Games? As soon as the light of the latest entertainment franchise fades (and sometimes well before it does) we start to hear “what’s the next” questions. With so much of major pop culture coming out of youth culture and YA literature, we try to keep our finger on the pulse of the next big things to watch. When it comes to brands taking advantage of the next big entertainment craze, one of the keys is to be aware and be ready early. With that in mind, we’re giving you a rundown of the entertainment properties that are already gaining buzz and could be future major hits.
 

 

 


Could be the next Life of Pi


The Giver
This YA novel by Lois Lowry came out in 1994 but is considered a modern classic by many, and has been trapped in pre-production purgatory—until now. Oscar winner Jeff Bridges has been trying to make the book into a feature for years, and will produce and star as the original Giver in the film, which could begin filming late this summer. Brenton Twaites, a young Australian actor who is currently not well known in the states has been cast as the main character, Jonas. (He will also be starring in next year’s Sleeping Beauty adaptation Maleficent, and is definitely a young actor to watch.) Though The Giver is dystopian and dark, the movie won’t likely be as action-packed as Hunger Games, as much of the action takes place in the main character’s head as he lives through memories. Like Life of Pi it’s a one-off book about a male protagonist dealing with some heady and dangerous issues, and has the potential to be both beautiful to watch and heart-wrenching.

Why it could (probably will) be big: Millennials from ages 32 to 12 have all likely read The Giver, and it doesn’t take much…

 
 

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Millennial News Feed

Quote of the Day: 

Q: What goals do you have for yourself that your parents did not have? 

A: “Working for myself, finding a career field that fits with both my interests and skills, being in a relationship(s?) that is healthy and promotes growth (not necessarily marriage)…” –Male, 23, D.C.

Summer isn’t over yet, but there is already a prediction for what will be THE toy of the holiday season. The BB-8 droid, viral star of the Star Wars: The Force Awakens trailer, has been made into a real, working remote-control toy “every Star Wars fan has dreamed of owning.” The BB-8 droid can be controlled via smartphone app and with verbal commands, and operates like a remote control car—with the added magic of a robot head staying balanced on top of it. (WSJ)

“Give me my mobile TV!” According to Ericsson’s new media report, more than half of Millennials’ entertainment viewing time (53%) is spent on smartphones, tablets, and laptops. The numbers are even more dramatic among teens, who are watching nearly 75% of their TV and videos on mobile. Unsurprisingly, younger viewers are also watching linear TV less than older audiences, with 60% of 16-34-year-olds watching everyday, compared to 82% of 60-69-year-olds. (The Verge)

Major entertainment brands and TV networks are teaming up to solve the problem of the “growing legion of missing kids.” (See above.) The recently formed Coalition for Innovative Media Measurement is backed by Time Warner, Disney, NBCU, and many others, and is studying the viewing behavior of 2-17-year-olds to create a new measurement system that could account for all of the ways that they consume video—outside of “’old-school’ TV.” (Variety)

The teen years used to be all about fitting in, but for today’s middle and high schoolers, standing out is so much cooler than being like everyone else. Ypulse’s own Chief Content Officer MaryLeigh Bliss weighed in with a little why behind the what: “Teenagers have grown up learning innately about personal branding in order to stand out in a sea of billions of people. If you want followers and likes, you have to display photos and videos that show you doing and wearing interesting things. Otherwise you’re going to fade into the background.” (The Globe and Mail)

Children’s nonfiction is having a moment. Nonfiction children’s book sales have reportedly spiked, going up 38% in the last year for Penguin Young Readers Group. At Scholastic, Minecraft handbooks have in-print figures over 17.5 million, and non-fiction annuals like Scholastic Year in Sports have become so popular they are expanding the series with a gaming edition. (Publishers Weekly)

Quote of the Day: “My aspiration is to retire early and travel!” –Male, 27, CA

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