Power Girls & Gym Class Inspired Style: Teen Mag Round Up

We flip through the pages of teen magazines so you don’t have to, uncovering the trends on the rise and new faces to watch. Here’s what Nylon, Seventeen, and Teen Vogue are serving up for their teen readers: 

1. Spoon University

College students face some unhealthy and unappetizing meal choices, and can fall into the habit of turning ice cream and fries into food groups. Tired of their dining hall status quo, Mackenzie Barth and Sarah Adler decided to take matters into their own hands, launching Spoon University, an on-campus food magazine by students for students. Spoon University was funded on Kickstarter in 2012, offering dorm-friendly recipes, meal ideas, dining hall hacks, and off-campus restaurant recommendations. After graduating in 2013, they moved to NYC, learned how to code, and launched their website, which now gives the dish on the “foodscapes” at more than 50 colleges. Ypulse’s April survey found that 47% of Millennials consider themselves foodies, and it seems even dorm-living isn’t holding back their culinary obsessions. 

2. High Class Gym Class Looks

If you haven’t noticed all of the girls in leggings and guys in joggers, “athleisure” is the new uniform of young consumers. Millennials are slipping into comfortable gym-class inspired fashions even when they don’t plan on breaking a sweat, and Nylon’s “Good Sports” fashion spread shows that high-end athletic looks are having a major moment. Not surprisingly, many teens are reporting Nike and Lululemon as their favorite clothing brands, and more and more retailers and designers, from Forever 21 to Chanel to Under Armour, are producing athletic lines to capitalize on the trend.

3. Power Girls

These magazines are jam-packed with female talent to watch, from the pages of “Power Girls” in Teen Vogue to Nylon’s list of…

 
 

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The Newsfeed

“My work schedule can be hectic, so I snack on nuts, berries, or other non-deadly foods during any downtime.”

—Male, 32, KY

AwesomenessTV and fashion/beauty brands are coming together to make branded series for Gen Z. In the past, AwesomenessTV has worked with numerous brands to produce original content, including CoverGirl and Kohl’s. Now they’re planning a 24-part docu-series with Hollister called “This is Summer,” following teens’ high school journeys—while they’re clad in shoppable Hollister clothing of course. Our own Chief Content Officer explains that Ypulse has “found Gen Z to be fairly open to watching sponsored entertainment,” with 77% of 13-17-year-olds agreeing, "As long as the story is interesting, I don't mind that it is sponsored." (Glossy)

Fullscreen agrees that Gen Z is the generation that’s most receptive to branded content. Their survey found over half of Gen Z doesn’t mind even undisclosed branded content, and significantly more Gen Z teens than Millennials have engaged with social branded content (viewing photos, liking and sharing content and tagging friends) in the past six months. Influencer marketing wins out with the group, with over half of teens preferring influencer content to pre-roll, sponsored posts, banners, and traditional TV commercials. The sweet spot for advertisers may be branded video, especially when influencers are involved. (TubefilterAdweek)

Graduation spending is expected to reach a record $5.6 billion for the Class of 2017. Over half of the graduation gifts given will be cash, followed by greeting cards, gift cards, apparel, and electronic devices. Another trend for the year is more and more peers giving each other gifts, with a 6% lift year over year. Younger consumers will spend an average of $78.42 ,compared to 45-54-year-olds’ $119.84 and 65-and-over’s $112.34, and while greeting cards are also most popular, they’re also almost twice as likely to gift clothing. (ConsumerAffairs)

Instagram has the “most negative impact on young people’s mental wellbeing,” followed by Snapchat, according to a recent study. The image-centric platforms could “driv[e] feelings of inadequacy and anxiety,” and were rated the most poorly for their impacts on sleep, FOMO, and body image. Out of the top five most popular social media platforms, YouTube was the only one that earned a positive score. The silver lining? Some argue the evaluation is “blaming the medium for the message,” and social media/online communities are also Gen Z and Millennials’ top resource for learning about “mindfulness, meditation, and wellness,” according to Ypulse data. (The Guardian)

Lego is being called the “most powerful brand in the world,” beating out Google, Visa, and Nike. Brand Finance’s latest valuation report shows Lego’s brand value increased 68% over last year, looking at metrics like “familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation.” At least some of the lift can be attributed to the successful movie franchise (The Lego Movie and The Lego Batman Movie) and its strategic partnership with Star Wars.

(Business Insider)

“I kind of don't like the commercialization of fandom culture…However, creating licensed products is one way a brand could interact.”

—Male, 24, MO

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