Power Girls & Gym Class Inspired Style: Teen Mag Round Up

We flip through the pages of teen magazines so you don’t have to, uncovering the trends on the rise and new faces to watch. Here’s what Nylon, Seventeen, and Teen Vogue are serving up for their teen readers: 

1. Spoon University

College students face some unhealthy and unappetizing meal choices, and can fall into the habit of turning ice cream and fries into food groups. Tired of their dining hall status quo, Mackenzie Barth and Sarah Adler decided to take matters into their own hands, launching Spoon University, an on-campus food magazine by students for students. Spoon University was funded on Kickstarter in 2012, offering dorm-friendly recipes, meal ideas, dining hall hacks, and off-campus restaurant recommendations. After graduating in 2013, they moved to NYC, learned how to code, and launched their website, which now gives the dish on the “foodscapes” at more than 50 colleges. Ypulse’s April survey found that 47% of Millennials consider themselves foodies, and it seems even dorm-living isn’t holding back their culinary obsessions. 

2. High Class Gym Class Looks

If you haven’t noticed all of the girls in leggings and guys in joggers, “athleisure” is the new uniform of young consumers. Millennials are slipping into comfortable gym-class inspired fashions even when they don’t plan on breaking a sweat, and Nylon’s “Good Sports” fashion spread shows that high-end athletic looks are having a major moment. Not surprisingly, many teens are reporting Nike and Lululemon as their favorite clothing brands, and more and more retailers and designers, from Forever 21 to Chanel to Under Armour, are producing athletic lines to capitalize on the trend.

3. Power Girls

These magazines are jam-packed with female talent to watch, from the pages of “Power Girls” in Teen Vogue to Nylon’s list of…


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The Newsfeed

"I play [games] constantly until 4 in the morning. When I’m not on my game I’m checking my phone. And the whole time I’m doing all of that my desktop is on the internet.”—Male, 22, OH

Twitch is airing every episode of Mister Rogers’ Neighborhood, in celebration of the late Fred Rogers’ 90th birthday and the show’s 50th anniversary. The esports streaming service is expanding to nostalgia entertainment (which young viewers can’t get enough of), but they have a unique twist. The show will be available for co-viewing, with popular Twitch streamers chiming in from time to time. (Mashable)

Over one-third of 18-34-year-olds have stopped using a brand after hearing negative news about them, more than any other generation. Among the brands that most consumers said they gave up on were Wells Fargo, Target, Papa John’s, and Uber. However, Critical Mix and kNOW also found that young consumers are more willing to forgive a brand for bad press: While only 30% of consumers overall would use a brand again after a scandal, 41% of 25-34-year-olds would. (MediaPost)

Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoingEW)

Researchers were surprised to find Gen Z students were “relieved” to ditch their smartphones for a few weeks. Screen Education’s study of 62 12-16-year-olds found that 92% thought “it was beneficial” to disconnect from their smartphones while they were at camp. And even though 41% admitted they felt frustrated at times, 35% were able to cut down their use after camp and 17% convinced a friend to curb their time spent on smartphones, too. (PR Newswire)

Beauty brands love augmented reality, but an app can’t replace in-store experience. Not only did Ypulse found time and again that young consumers expect Experiencification and flock to marketing activations (like pop-ups), but brick-and-mortar locations build loyalty. People think they’re scamming Sephora when they re-do their makeup gratis, but that time-spent-in-store is really “turning the ‘scammers’ into buyers.” (Quartzy)

"I love my smart phone. It is just like my best friend [and] I just can't do without my smartphone...”—Male, 27, CA

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