Power Girls & Gym Class Inspired Style: Teen Mag Round Up

We flip through the pages of teen magazines so you don’t have to, uncovering the trends on the rise and new faces to watch. Here’s what Nylon, Seventeen, and Teen Vogue are serving up for their teen readers: 

1. Spoon University

College students face some unhealthy and unappetizing meal choices, and can fall into the habit of turning ice cream and fries into food groups. Tired of their dining hall status quo, Mackenzie Barth and Sarah Adler decided to take matters into their own hands, launching Spoon University, an on-campus food magazine by students for students. Spoon University was funded on Kickstarter in 2012, offering dorm-friendly recipes, meal ideas, dining hall hacks, and off-campus restaurant recommendations. After graduating in 2013, they moved to NYC, learned how to code, and launched their website, which now gives the dish on the “foodscapes” at more than 50 colleges. Ypulse’s April survey found that 47% of Millennials consider themselves foodies, and it seems even dorm-living isn’t holding back their culinary obsessions. 

2. High Class Gym Class Looks

If you haven’t noticed all of the girls in leggings and guys in joggers, “athleisure” is the new uniform of young consumers. Millennials are slipping into comfortable gym-class inspired fashions even when they don’t plan on breaking a sweat, and Nylon’s “Good Sports” fashion spread shows that high-end athletic looks are having a major moment. Not surprisingly, many teens are reporting Nike and Lululemon as their favorite clothing brands, and more and more retailers and designers, from Forever 21 to Chanel to Under Armour, are producing athletic lines to capitalize on the trend.

3. Power Girls

These magazines are jam-packed with female talent to watch, from the pages of “Power Girls” in Teen Vogue to Nylon’s list of…

 
 

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The Newsfeed

Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

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