Phone Wars Update: What Battles Are Brewing In the Smartphone World?

When we asked Millennials to name the one device they can’t live without, more said they can’t live without their smartphones than those who named laptop, tablet, and television combined. This generation is passionate about their mobile devices, and they carry them nearly everywhere they are. 45% of Millennials say that they spend two-ten hours a day on their smartphones, and 44% say they look at their phone over six times in a given hour. With so much of the time and attention of this very desired generation of consumers devoted to their smartphones, it is no wonder that the war around smartphone tech and who can capture the young, often fickle, tech-savvy audience is continuing to rage on. With new entrants into the smartphone competition seeming to pop up at every turn, it can be difficult to keep track of the battles waged within the war, and who is capturing the attention of Millennials. They are seen as the most tend to lead the consumer pack when it comes to tech preferences, influencing everyone from their parents to their friends when it comes to what mobile device to buy. Their own children are being influenced as well—Millennial parents are far more comfortable handing their young offspring a phone to play with, which might help explain why “between 2011 and 2013, the average time a child younger than eight spent on mobile devices tripled from five to fifteen minutes.” To help you keep track of it all, we’re giving you the latest breakdown on the smartphone market: what’s happing now, what’s coming next, and why it all matters. 

Android Could Eclipse iPhone 

iPhone still rules with Millennials: 45% of Millennials ages 14-29 surveyed in early October told us they currently own an iPhone, over 33% who own an Android. But Android is dominating the market otherwise and…

 
 
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Millennial News Feed

Quote of the Day: “A ‘foodie’ to me is someone who takes pictures of every meal and follows multiple food blogs and pins a lot of food pictures on Pinterest.” –Female, 17, TX

ABC Family wants to be there for young women 14-29-years-old as they “navigate the next step” in their lives. To do so, they’re doubling their original programming with both scripted and reality series in the coming years, and stepping away from “trash-talking, train-wreck reality TV shows” to focus on more aspirational content. To keep up with their socially engaged audience, who spends an average of three hours a day on mobile, they’re launching a revamped Watch ABC Family app this summer. (Adweek)

Online voters could put a transgender Millennial man on the cover of Men’s Health. The magazine’s “Ultimate Guy Search” looks for men that embody their ideals of health and wellness, and thanks to social media and a strong LGBTQ community, 27-year-old trans male Aydian Dowling is the competition frontrunner by a landslide. There are both judges and a “reader’s choice” component to deciding the winner. A 2014 Ypulse monthly survey found that 87% of Dowling’s generation believe that LGBT individuals should be able to live their lives without discrimination and judgment. (The Daily Beast)

Michael Kors seems to have captured the hearts of teen girls: 39% of average-income girls choose Kors as their preferred handbag, up from 7% in 2012, while previously beloved Coach fell from 46% to 17% in that same amount of time. Teen shoppers are a powerful and influential bunch, and they’ve brought Kors “to new highs.” However, when brands become ubiquitous, as Coach did and some think Kors could become soon, sales can slow, making room for “hard-charging upstarts” like Tory Burch and Kate Spade. (Bloomberg)

For some time now YouTubers have been garnering just as much popularity as Hollywood celebrities, and it’s beginning to pay off, big time. According to Outrigger Media, CharlisCraftyKitchen, the largest food and cooking YouTube channel, is bringing in an estimated $127,000 a month. We should mention that CharlisCraftyKitchen stars 8-year-old baker Charli and her 5-year-old sister, Ashlee. Their amateur videos are among the successful channels that are providing marketers with a “tidy revenue stream” as they continue to garner millions of views. (AdAgeBusiness Insider)

Disney is tapping into the next generation’s interest in STEM to promote their upcoming movie Tomorrowland. The Create Tomorrowland – XPRIZE Challenge is asking kids and teens to envision themselves in the future and share what inventions they think would be impactful. Starting next week, creative thinkers between the ages of eight and 17-years-old can submit videos, images, or stories about their imagined invention or innovation and the influence it could have. Six winners will receive prizes to help move their ideas forward in real life, like a mentorship with a leader in their area of interest and a 3D Printer. (XPRIZE Challenge)

If you haven’t already noticed, Millennials care about their food. 47% consider themselves “foodies,” and 89% say that they’re open to trying new foods. How do we know? It’s not telepathy. Every other week, we reach out to our Millennial panel of over 60,000, asking 1,000 13-32-year-olds about current events, seasonal trends, changing attitudes, and new norms. The results of these monthly survey results are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)

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