Phone Wars Update: What Battles Are Brewing In the Smartphone World?

When we asked Millennials to name the one device they can’t live without, more said they can’t live without their smartphones than those who named laptop, tablet, and television combined. This generation is passionate about their mobile devices, and they carry them nearly everywhere they are. 45% of Millennials say that they spend two-ten hours a day on their smartphones, and 44% say they look at their phone over six times in a given hour. With so much of the time and attention of this very desired generation of consumers devoted to their smartphones, it is no wonder that the war around smartphone tech and who can capture the young, often fickle, tech-savvy audience is continuing to rage on. With new entrants into the smartphone competition seeming to pop up at every turn, it can be difficult to keep track of the battles waged within the war, and who is capturing the attention of Millennials. They are seen as the most tend to lead the consumer pack when it comes to tech preferences, influencing everyone from their parents to their friends when it comes to what mobile device to buy. Their own children are being influenced as well—Millennial parents are far more comfortable handing their young offspring a phone to play with, which might help explain why “between 2011 and 2013, the average time a child younger than eight spent on mobile devices tripled from five to fifteen minutes.” To help you keep track of it all, we’re giving you the latest breakdown on the smartphone market: what’s happing now, what’s coming next, and why it all matters. 

Android Could Eclipse iPhone 

iPhone still rules with Millennials: 45% of Millennials ages 14-29 surveyed in early October told us they currently own an iPhone, over 33% who own an Android. But Android is dominating the market otherwise and…

 
 

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Millennial News Feed

Quote of the Day: “My favorite place to shop is a Best Buy store, because they have most of the electronics I like to look at and everything is setup for you to try the products out.”

—Male, 23, PA 

Fast food employees may soon be a thing of the past, as more restaurants gravitate towards automation to cater to the foodie generation. A new study from Frisch's Restaurants found that almost a third of 18-24-year-olds would rather order their food from a drive-thru because "they don't feel like dealing with people." The CEO of Hardee’s and Carl’s Jr. who has plans for fully automated restaurants in the near future, says he has seen young consumers’ aversion for social interaction himself: “I've actually seen young people waiting in line to use the kiosk where there's a person standing behind the counter, waiting on nobody." (Business Insider

Viceland’s tactics to get Millennials to turn on the TV may actually be working. Maybe. The recently launched network’s “adrenaline-fueled shows” are showing signs of successfully attracting a young audience. Compared to its predecessor, History’s H2 channel, the average 18-49 primetime audience has more than doubled, and the median viewer age of the channel has dropped 17 years, from 57 to 40. Viceland’s programming president takes that as a signal they’re “doing something right.” Two of their shows, Woman and Gaycation,have also been recognized with Emmy nominations. (NY Daily News

Millennials’ pizza obsession is reshaping the industry. U.S. pizza sales have reached $45 billion this year, up $38.5 billion in 2015, thanks to young consumers. Millennials are not only gravitating towards healthier options, but “consider the experience as significant as the food itself.” As a result, the fast-casual build-your-own-pizza model has been thriving. The restaurant 1000 Degrees, for example, has opened 25 franchises in the last two years with plans to have open another 30 by the year’s end. The CEO attributes success to high quality ingredients, and transparency on what goes on customizable pies. (CNBC

Nickelodeon is launching a kids’ music video channel. The MTV Hits channel is being rebranded to become NickMusic, a 24-hour music destination that will showcase kids’ favorite Top 40 artists across all genres, as well as branded and artist-hosted programming like Videos We HeartPop Playback and Bumpin’ Beats. It will also feature concert specials and “music-inspired series” like TeenNick Top 10. The channel isn’t Nickelodeon’s first music effort: NickMusic, their digital radio channel on iHeartRadio, features “current hits, guest DJ appearances by channel stars, branded entertainment and celebrity interviews.” (Kidscreen

They may be competing for young viewers, but YouTube and TV actually help grow one another’s audience. A Google-commissioned Nielsen study found that TV can actually drive YouTube engagement, and YouTube can do the same for TV. For talk shows in particular, there was a 18% increase in tune-in on TV from an audience that had watched YouTube content of those shows. Nielsen says the results are “significant,” and commented that the opportunity is great for programmers and advertisers to “leverage the connection between digital views and TV audiences." (Adweek)

Quote of the Day: “My favorite app is Amazon, because it's so convenient. I can order things on Prime with just a few clicks.”—Female, 27, PA 

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