Pepsi learns a valuable lesson this week, Facebook’s Stories have inspired a new meme, a two-year-old and her doll go viral, and more trending links you have to see:
These days, every ad can be political and social good has become a powerful marketing force (especially with young consumers getting Activated). But as Pepsi learned the hard way, there is definitely a wrong way to go about it. On Tuesday, the brand released an ad centered around a protest, only to take it down a few days later after igniting the fury of a generation. The ad, in which model Kendall Jenner hands a Pepsi to a police officer to invoke peace, has been described as “cringeworthy,” and went viral thanks to accusations of trivializing a cause and appropriating imagery from protests against police brutality. The tone-deaf ad generated a massive social media response, the most notable from the daughter of Martin Luther King Jr. Her tweet, with an image of her father being pushed back by police and the caption: “If only Daddy would have known about the power of #Pepsi,” was retweeted over 150,000 times and liked over 250,000 times.
This week the internet had some fun at Facebook’s expense. After the platform announced that, like Snapchat and Instagram, they too are adding a Stories feature, the internet wondered aloud what could be next—hence the viral “will have stories now” meme. Tweets with manipulated photos are announcing traffic tickets, printed books, hammers, Donald Trump, Microsoft’s Office Excel, and even bananas “will now have stories.” One of the more popular tweets, with a pregnancy test showing stories instead of results, has generated over 30,000 retweets and close to 90,000 likes.
A photo of a…