Pepsi More Than Misses the Mark on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Pepsi learns a valuable lesson this week, Facebook’s Stories have inspired a new meme, a two-year-old and her doll go viral, and more trending links you have to see:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingPepsi More Than Missed the Mark

These days, every ad can be political and social good has become a powerful marketing force (especially with young consumers getting Activated). But as Pepsi learned the hard way, there is definitely a wrong way to go about it. On Tuesday, the brand released an ad centered around a protest, only to take it down a few days later after igniting the fury of a generation. The ad, in which model Kendall Jenner hands a Pepsi to a police officer to invoke peace, has been described as “cringeworthy,” and went viral thanks to accusations of trivializing a cause and appropriating imagery from protests against police brutality. The tone-deaf ad generated a massive social media response, the most notable from the daughter of Martin Luther King Jr. Her tweet, with an image of her father being pushed back by police and the caption: “If only Daddy would have known about the power of #Pepsi,” was retweeted over 150,000 times and liked over 250,000 times.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingEVERYTHING Is Getting a Stories Feature

This week the internet had some fun at Facebook’s expense. After the platform announced that, like Snapchat and Instagram, they too are adding a Stories feature, the internet wondered aloud what could be next—hence the viral “will have stories now” meme. Tweets with manipulated photos are announcing traffic tickets, printed books, hammers, Donald Trump, Microsoft’s Office Excel, and even bananas “will now have stories.” One of the more popular tweets, with a pregnancy test showing stories instead of results, has generated over 30,000 retweets and close to 90,000 likes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSophia and Her Doll Go Viral

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The Newsfeed

Quote of the Day: “I don't drink on a typical night, but my choice when I do have a drink is often red wine.”

—Female, 34, FL

13 Reasons Why, the Netflix series about a teen girl’s suicide, has some mental health professionals worried. While some applaud the show for increasing awareness about teen suicide, others fear the series could act as suicide contagion, increasing the risk of an individual engaging in copycat behavior. School districts across the U.S. are sending letters to parents to discuss the show and red flags to watch for in teens’ behavior, while counsellors are having conversations with students and patients. The National Association of School Psychologists has recommended that at-risk youth shouldn’t watch the series, and cautions adults to help teens differentiate “between a TV drama and real life.” (CNN)

U.K. Millennials consider themselves ‘grown up’ at age 27, according to a recent survey by Nationwide Current Accounts. With shifting paradigms surrounding adulthood, Millennials are defining maturity differently, and over half surveyed feel like entrance to adulthood depends on particular milestones rather than age. One in five believe they’re mature when they have children and another one in five when they move out of their parent’s home. Interestingly, Ypulse’s Adulting trend found that paying their own bills is the top sign of adulthood for Millennials in the U.S. (Telegraph)

Millennial shoppers are re-defining retail by purchasing on mobile, returning at higher rates, and ‘showrooming’—selecting clothes in-store then purchasing online—as a part of their “normal” purchasing process.  According to Criteo, as more clothing is purchased online, retailers can expect larger cart sizes at checkout, and return rates as high as 30-50%—which could create an opportunity to get young shoppers back into stores. Successful retailers are ““moving seamlessly between” online and off by covering return shipping costs or allowing in-store returns, innovating their online experiences, and keeping a high volume of product available in both spaces. (MediaPost)

Mexican wine country is becoming a top travel destination for Millennials. Cheaper, artsier, and arguably more authentic than Napa or Sonoma, Valle de Guadelupe is quickly accruing acclaim with twenty and thirtysomethings, who Ypulse has found love their wine. The small strip of vineyards and restaurants is shifting to suit their needs with food trucks, modern art, and even Uber for wine tours, when just a decade ago, the area didn’t even have the necessary roads to facilitate tourism. One winery owner observes, “What used to happen in this part of the world was that no one had anything to do and now everyone has appointments every hour.” (NYTimes)

The restaurant industry currently employs one third of all working teenagers, thanks to a recent uptick in teen employment. According to the Bureau of Labor Statistics, teens made up 35% of all restaurant workers in 2016, the highest percentage since 2009. Teen participation in the restaurant industry was above 50% until the Great Recession when it started a steep downward trend, causing staffing challenges across the industry. But it’s too early to know if the recent boost in employment signals a new trend or is just “a temporary blip.” (National Restaurant Association)

Quote of the Day: “If a brand is going to interact with a 'fandom' of any sort, they’d better either A) Know what they're talking about and have someone lead the interactions who is a fan as well, or B) Be honest in a funny way…”

—Female, 21, Virginia

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