Pepsi More Than Misses the Mark on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Pepsi learns a valuable lesson this week, Facebook’s Stories have inspired a new meme, a two-year-old and her doll go viral, and more trending links you have to see:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingPepsi More Than Missed the Mark

These days, every ad can be political and social good has become a powerful marketing force (especially with young consumers getting Activated). But as Pepsi learned the hard way, there is definitely a wrong way to go about it. On Tuesday, the brand released an ad centered around a protest, only to take it down a few days later after igniting the fury of a generation. The ad, in which model Kendall Jenner hands a Pepsi to a police officer to invoke peace, has been described as “cringeworthy,” and went viral thanks to accusations of trivializing a cause and appropriating imagery from protests against police brutality. The tone-deaf ad generated a massive social media response, the most notable from the daughter of Martin Luther King Jr. Her tweet, with an image of her father being pushed back by police and the caption: “If only Daddy would have known about the power of #Pepsi,” was retweeted over 150,000 times and liked over 250,000 times.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingEVERYTHING Is Getting a Stories Feature

This week the internet had some fun at Facebook’s expense. After the platform announced that, like Snapchat and Instagram, they too are adding a Stories feature, the internet wondered aloud what could be next—hence the viral “will have stories now” meme. Tweets with manipulated photos are announcing traffic tickets, printed books, hammers, Donald Trump, Microsoft’s Office Excel, and even bananas “will now have stories.” One of the more popular tweets, with a pregnancy test showing stories instead of results, has generated over 30,000 retweets and close to 90,000 likes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSophia and Her Doll Go Viral

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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