Pantene’s One-Year-Old Model Is On The Viral List

An Insta-famous baby is Pantene's new brand representative, Fiji Water marketing took over the Golden Globes, everyone is making #TheStew, and more stories that made the internet do a double-take this week...

1. Pantene’s Newest Influencer Is A Baby
We told you baby influencers were starting to be a thing, and now the new face of Pantene is just one year old. The “infant-luencer,” as Elle calls her, went viral last year for her luscious locks, with People writing that “she deserved her very own Pantene ad.” Pantene didn’t miss the opportunity, explaining that, “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,” according to The Cut. Baby Chanco got the chance to pose alongside Sato Kondo, a Japanese TV announcer famous for embracing her natural gray hair. The one-year-old also starred in a spot for the hair care company called The Hairy Tale, which explains how not everyone embraced her unique look. Despite some negative attention, Baby Chanco has clearly stolen the hearts of her fans, and now has nearly 350,000 followers on Instagram—plus a budding modeling career.

2. The Fiji Water Girl Won The Golden Globes

The girl gaining the most fame from the Golden Globes isn’t an actor—but she served up looks (and water) nonetheless. Yes, that’s right, the internet cares more about someone who worked the event than Hollywood’s most-famous, according to The Cut. The Fiji Water Girl can be caught looming in the back of myriad A-listers’ photos, like Nicole Kidman and Jamie Lee Curtis (who isn’t happy about it), holding up a silver platter of Fiji water and often making direct eye contact with the camera. Twitter has turned Kelleth Cuthbert into a meme, and she couldn’t be more thrilled, telling Glamour, "I do love…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

Quote of the Day: “A lot of people stay in jobs they hate. They feel stuck or need the money. I refuse to do this. I just gave up a Nursing career to be a CSR and I have never been happier.”—Female, 27, IN

YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

The inner five-year-old of Millennials everywhere is jumping up and down for Hot Topic’s Polly Pocket collab. In partnership with Mattel, the brand that wins at delivering unique styles is dropping a 17-piece collection of nostalgic merch. (The line looks a lot like another throwback collection we called out last year.) In celebration of the iconic toy’s 30th birthday (feel old yet?), ‘90s kids can cop everything from bags to hats to mini makeup palettes that feature shades like “Made in the 90s.” (Nylon)

YouTubers Life OMG! is like The Sims for a generation of aspiring social media stars. Players can pretend to be a video game streamer, a passionate creative, or another influencer. But the game is just as realistic as the kids who play it, making them do chores and deliver newspapers when they’re off the air. Similarly, most kids seem to know the dream is not a full-time gig; just take it from nine-year-old Oliver, who explains, “Of course I will have a good job as well, not just YouTube." (Vice)

Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

Quote of the Day: “I’d rather do a job I'm passionate about for a lower salary than do a high-paying but low-rewarding job.”—Male, 18, MA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies