Over Half of Gen Z & Millennials Think This Is A More Effective Anxiety Treatment Than Therapy

The anxiety-plagued generations are addressing their mental health, and they’re more likely to think one thing is more effective in treating pain and anxiety than therapy or prescription drugs…

According to YPulse’s trend research, 61% of 13-17-year-olds and 55% of 18-36-year-olds say they constantly feel stressed. The majority of both groups agree that they feel anxious about the future, and that they often feel overwhelmed. These are high-anxiety generations. The Economist reports that Gen Z actually believes mental health issues are the biggest problem they face as a generation. About 70% of 13-17-year-olds told the Pew Research Center that anxiety and depression were major issues among people their age, with only a small portion saying they're not a problem. The generation also ranked these mental health issues ahead of bullying, drug addiction, drinking alcohol, teen pregnancy, and other problems that plague young people.

According to Vox, “anxiety consumerism” is on the rise as more viral products promise stress relief. Fidget Cubes and Gravity Blankets both went viral on Kickstarter, leading to fidget spinners, weighted blankets, and more becoming mental health panaceas. We’ve written about some of the ways these young consumers seek to escape that anxiety—from ASMR to skin care—but treating it is also on their minds. The majority of Gen Z and Millennials tell YPulse that they’ve noticed that people are making mental health more of a priority lately, and therapy is losing its stigma as more young people add sessions to their self-care regiments. The Wall Street Journal called Millennials “the therapy generation,” reporting on a Penn State University study that found the rate at which students sought out help with their mental health from 2011 to 2016 was five times greater…


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Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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