Olympic Sex Symbols

FHM cover While the original Olympics may have included naked athletes, the current Olympics is definitely coming close to that ideal—especially in sports like beach volleyball. I’m always checking Yahoo! to see what stories and photos are “most popular” online and for the past two weeks its been homoerotic photos female Olympic athletes embracing after victory, patting each other on the…you get the picture. I guess teens get the picture, too. Buzz Marketing sent over a nice summary of how this year’s Olympic games and the subsequent ads and sponsorships featuring athlestes may have crossed the line between sexiness and lack of taste.

From their release:

“High Jumper Amy Akuffa has posed for Playboy, and then partnered with
volleyball player Logan Tom, long jumper Jenny Adams and swimmers
Amanda Beard and Haley Cope for a seductive FHM cover.  But it is not just the women that are sexy- swimmer Ian Thorpe has started an underwear line.”

Buzz’s Blue Fusion research division asked their teens what they thought of the sexiness factor in this year’s Olympics and found “Gen-Y appreciates an athlete who’s not in a regular sport like football or basketball, but the use of heavy sex appeal is transparent to the savvy teen viewers.” Basically all this skin is rubbing today’s now modest/preppy/conservative teens the wrong way.

“While watching the male swimmers splash to the finish line at the
Olympics, one thing was on my mind - why were their swimming trunks so low and tight?...Are they trying to be the next breed of athletes turned sex symbols?...(Making their sport top priority) instead of a Hollywood/sex symbol/make more money attitude I truly believe would make them more sexy.”

Danasia, 17, Ft. Lauderdale

 

 
 
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Millennial News Feed

Quote of the Day: “I like going to eat out because I like supporting local businesses.” –Female, 31, WA

Millennials are foodies, but brands might be missing the opportunity to target their plate obsessions. Only 11% of 18-29-year-olds feel like food advertising is aimed at them, according to a recent survey in the UK. If brands want to change that number, they’ll likely have to take a different approach: 47% of this age group uses social media for recipe inspiration (#foodporn) and they reportedly share pictures of food around three times a week. Ypulse’s own research has also found they are adventurous eaters, with 89% of 13-32-year-olds open to trying new foods. (Marketing Magazine)

Should students be learning while standing? Standing desks are becoming more common in the workplace, and now an elementary school in California is swapping out traditional desks for standing desks after the founders of San Francisco CrossFit discovered their own children were sitting for up to six hours a day. Studies have shown that using standing desks correlates with increases in both concentration and daily calories burned, and could dramatically help in the battle against childhood obesity. (Fast Company)

A new kind of hotel is attracting young consumers in droves by going minimalist and offering more affordable, interesting places to stay. These “select service” hotels are the fastest growing segment of the industry and big brands’ answer to Airbnb. The hotels accommodate Millennials’ travel preferences by cutting out amenities like room service, offering more social spaces, and incorporating local elements in food and design. (BuzzFeed)

Sometimes sex doesn’t sell. Abercrombie & Fitch has been known for pushing the boundaries of sexualized marketing, but have now announced that they’ll be stopping the use of shirtless models and sexy images on bags, in-store photos, and other marketing materials. The retailer will also be ending their policy to hire sales staff based on “body type or physical attractiveness.” The changes are a part of the brand’s focus on becoming more customer-friendly after falling out of favor with young consumers. (WSJ

The story of a 5-year-old’s transition from girl to boy has gone viral, sparking conversation around transgender children. The segment, “Jacob’s Journey,” has been viewed over 11 million times on the show’s Facebook page, and is a piece of NBCNightly News’ six part series examining how families raise transgender kids. Jacob Lemay was born female, but his family has embraced his male identification, saying, “He's a different person, he's becoming himself." (Business Insider)

By searching Ypulse.com, you can quickly find the Millennial and teen stats you need to get you up to speed on young consumers. Silver and Gold subscribers have access to thousands of insight articles, curated up-to-date Millennial news items, a live mobile and social Q&A network, and thousands of statistics of Millennials drawn from our monthly national survey of 13-32-year-olds. Your search can begin and end with us. (Ypulse)

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