Olympic Sex Symbols

FHM cover While the original Olympics may have included naked athletes, the current Olympics is definitely coming close to that ideal—especially in sports like beach volleyball. I’m always checking Yahoo! to see what stories and photos are “most popular” online and for the past two weeks its been homoerotic photos female Olympic athletes embracing after victory, patting each other on the…you get the picture. I guess teens get the picture, too. Buzz Marketing sent over a nice summary of how this year’s Olympic games and the subsequent ads and sponsorships featuring athlestes may have crossed the line between sexiness and lack of taste.

From their release:

“High Jumper Amy Akuffa has posed for Playboy, and then partnered with
volleyball player Logan Tom, long jumper Jenny Adams and swimmers
Amanda Beard and Haley Cope for a seductive FHM cover.  But it is not just the women that are sexy- swimmer Ian Thorpe has started an underwear line.”

Buzz’s Blue Fusion research division asked their teens what they thought of the sexiness factor in this year’s Olympics and found “Gen-Y appreciates an athlete who’s not in a regular sport like football or basketball, but the use of heavy sex appeal is transparent to the savvy teen viewers.” Basically all this skin is rubbing today’s now modest/preppy/conservative teens the wrong way.

“While watching the male swimmers splash to the finish line at the
Olympics, one thing was on my mind - why were their swimming trunks so low and tight?...Are they trying to be the next breed of athletes turned sex symbols?...(Making their sport top priority) instead of a Hollywood/sex symbol/make more money attitude I truly believe would make them more sexy.”

Danasia, 17, Ft. Lauderdale

 

 
 

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The Newsfeed

Quote of the Day: “I follow movie critics/sites on Twitter - this is the best way to find out latest news and upcoming films.”—Male, 23, AL

McDonald’s new ad is brand-free and interactive. In the TV spot starring Mindy Kaling, she never says the brand’s name and no logo appears—though she is wearing a yellow dress in front of a red background. Instead, Kaling asks viewers to go to Google and search "that place where Coke tastes so good" to find out for themselves. Requesting the viewer to take action “play[s] on how teens and twentysomethings use their phones while watching TV, while also acknowledging "how they're discovering information" they trust. The ad has been viewed almost 4 million times since being posted earlier this week. (Inc.MediaPost

Nintendo might have plans to dominate the holidays (again). Last week, the brand announced the discontinuation of the wildly popular NES Classic Edition after very limited availability—news that was not received well by gamers worldwide. But now rumor has it that the brand is working on a SNES Classic Edition that could come in time for Christmas 2017, according to Eurogamer's sources. If their response is any indication, Millennial nostalgia will guarantee a success for the relaunch of the classic console. (Let’s just hope Nintendo makes enough this time.) (WWG)  

“Satisfying videos” are trending, and brands are taking notice. Clips that feature “repetitive tasks, perfect patterns in motion or machinery processes being completed in slow motion, with relaxing music” are providing Millennials and Gen Z an escape from stress—as we explored in our In Their Heads trend. These videos—which include things like paint mixing, slime squeezing, and cake icing—are only getting more popular online: over 265,000 posts on Instagram currently live under the hashtag #satisfyingvideos. Prism TV is one brand capitalizing on the trend, with a promotional video series that shows painters mixing colors together in slow motion. (DIGIDAY

Teens are ushering in a new era of “webrooming.” According to a new Dealspotr survey, 47% of 20-year-olds and younger are using their phones as their primary source for online apparel shopping, compared to 39% of Millennials and 37% of Gen X and Boomers. However, since they are less likely to have digital payment options, they were also the most likely age group to shop in-store, signifying they are using mobile to “reverse showroom” or “webroom.” The survey also found that H&M leads as the most popular retailer for the group, followed by Forever 21. (Yahoo FinanceDealspotr

Beauty brands regularly market to Millennials by speaking to their too-busy, “chicly rushed lifestyles,” but is it the right approach? Newcomers Milk Makeup and Allies of Skin are just a few examples of brands growing their beauty empires by offering simple products that are easy to apply, have multiple uses, and can shorten routines for the busy consumer. But when it comes to beauty, quality may come before convenience, especially for young consumers who enjoy spending time on makeup routines: a Ypulse survey found that 55% of 13-33-year-olds like experimenting with different looks. (Racked

Quote of the Day: “I am passionate about beauty, and I look to Ulta, Sephora, and Bluemercury to learn what news products are out on the market and how to use them.”

—Female, 24, FL

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