No One Wants a Gravy Boat: Millennials and the New Wedding Gift Norms

It only makes sense that with a generation that not only move in with one another but often even buy a house together before getting married, registering for products to fill their newlywed home doesn’t really make much sense. In just the last few years, new trends in non-traditional wedding registries that have nothing to do with gravy boats and toasters have become the new norm for many Millennials heading down the aisle. As with so many things, their rethinking of tradition involves doing away with unnecessary goods and embracing experiences as valued currency instead. The most popular wedding registry gift categories for 2013 were all about getting out and making big dreams come true. With Millennials aging up and millions getting married each year, new and innovative registries are a big opportunity for whole new categories of brands and businesses. Here are some of the new norms for wedding gift giving:

 

The Honeymooners: With many Millennials getting married at older ages, there are also more newlyweds who have helped foot the bill for their nuptials, and 50% of couples expect that they’ll be paying for the wedding themselves. Between the expense of the wedding itself and the many other bills that Millennials are dealing with, a honeymoon can start to seem like a pipe dream. To solve the problem, registries like Traveler’s Joy and Honey Fund let young couples ask their guests to help them see the world. Traveler’s Joy lets users create customized gifts to fund pieces of their honeymoon like plane tickets, hotel costs, and fun activities, allowing the gift givers to feel like they have contributed something specific to the experience. Generally, honeymoon registries take a small piece of the amounts given, and then allow the couple to withdraw all the funds contributed in a…

 
 

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Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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