Netflix’s Tweets Roasting Users Go Up In Flames on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Netflix’s attempt to roast users goes up in flames, a viral and controversial anti-bullying video gains tens of millions of views, everyone is reading this story about Millennial dating, and more links that have taken over the web this week...

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingNetflix User Roast Goes Up in Flames

Netflix’s attempt to roast users on social media has gone up in flames. The streaming service, which kept user traffic secretive in the past, recently opened up in a press release with insight on binging behavior. On Twitter, they specifically called out the 53 people who watched Netflix’s sappy rom-com A Christmas Prince every day for the past 18 days, asking “Who hurt you?” Many came to the defense of the 53— including Lifetime, who quipped, “If Netflix doesn't want you, there’s always room on our couch!” But the real criticism came from those who saw the personalized marketing as a creepy look into the data corporations are collecting and how they will use it. As one tweet from @treygraham explained: “Big Brother is watching you, and he’s worried about your emotional health TBH.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingViral Anti-Bullying Video Gets Controversial

This week, a video of a middle-schooler speaking about being bullied went viral, gained support from various celebrities, and then became entangled in “controversy over racism and money.” It all started when Keaton Jones’s mother filmed him tearfully recounting being bullied in school and sharing a hopeful “it gets better” message to others being bullied. In 24 hours, the video racked up almost 20 million views and earned messages of support from celebrities including Millie Bobby Brown from Stranger Things, Chris Evans from Avengers, and Justin Bieber. However, the anti-bullying message has since been lost in some scandal, as social media screenshots of Keaton’s family in front of…

 
 

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Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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