Netflix’s Tweets Roasting Users Go Up In Flames on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Netflix’s attempt to roast users goes up in flames, a viral and controversial anti-bullying video gains tens of millions of views, everyone is reading this story about Millennial dating, and more links that have taken over the web this week...

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingNetflix User Roast Goes Up in Flames

Netflix’s attempt to roast users on social media has gone up in flames. The streaming service, which kept user traffic secretive in the past, recently opened up in a press release with insight on binging behavior. On Twitter, they specifically called out the 53 people who watched Netflix’s sappy rom-com A Christmas Prince every day for the past 18 days, asking “Who hurt you?” Many came to the defense of the 53— including Lifetime, who quipped, “If Netflix doesn't want you, there’s always room on our couch!” But the real criticism came from those who saw the personalized marketing as a creepy look into the data corporations are collecting and how they will use it. As one tweet from @treygraham explained: “Big Brother is watching you, and he’s worried about your emotional health TBH.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingViral Anti-Bullying Video Gets Controversial

This week, a video of a middle-schooler speaking about being bullied went viral, gained support from various celebrities, and then became entangled in “controversy over racism and money.” It all started when Keaton Jones’s mother filmed him tearfully recounting being bullied in school and sharing a hopeful “it gets better” message to others being bullied. In 24 hours, the video racked up almost 20 million views and earned messages of support from celebrities including Millie Bobby Brown from Stranger Things, Chris Evans from Avengers, and Justin Bieber. However, the anti-bullying message has since been lost in some scandal, as social media screenshots of Keaton’s family in front of…

 
 

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Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

Which brands had the most YouTube subscribers in 2018? In media, Warner Bros. topped the list with 6.4 million subscribers, followed by BBC and ESPN. Apple beat out last year’s winner for tech PlayStation, while Red Bull and Ford remained the reigning champs of food and beverage and automotive, respectively. Finally, Nike was first place in the clothing category for the second year running, with 30,000 more subscribers than their closest competitor, Adidas. (Tubefilter)

A “Little League for esports” is fostering future esports stars—and fans for life. Super League Gaming is bringing some much-needed organization to youth competitive gaming, building teams of young Minecraft, League of Legends, and Clash Royal players, helping them train and compete. But the program isn’t just for the next Ninja; just like traditional sports, kids get a sense of community among like-minded friends. (AP News)

Nielsen reports that Millennials actually consume less media than older demos, but more of it is digital. While the average adult consumes over ten hours of content a day, 18-34-year-olds spend less than eight hours with media. And the heaviest smartphone users are 35-49-year-olds, who spend 20 minutes more each day on average with their phones than Millennials. However, the younger demo does spend 44% of their media time with digital devices, more than older demos that spend more time with TV as they age up. (THR)

Vitaminwater is wagering $100,000 that you can’t give up your smartphone for a year. Contestants have to disconnect from internet-enabled devices where “texting is a pleasant experience” for 365 days and post a pic to Twitter or Instagram explaining why they need the digital detox. And when the year’s up, they have to prove it. Considering that 65% of 13-36-year-olds told Ypulse they would be unable to unplug from their smartphones for a week, earning that $100,000 may be harder than they know. (Fortune)

Hard seltzer revenue skyrocketed over 400% over the past 18 months. White Claw leads the way for the category with top-of-the-results organic search (they’re the number one Google result for “hard seltzer”) and a social media presence that focuses on health and wellness-related imagery. Sparkling water is already one of Millennials’ favorite things to drink, and its hard version could rise through the ranks of their top alcoholic beverages. (Gartner)

Quote of the Day: “People call [video game culture] nerdy but I see nerdy as a positive connotation.”—Female, 28, MA

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