Netflix’s Tweets Roasting Users Go Up In Flames on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Netflix’s attempt to roast users goes up in flames, a viral and controversial anti-bullying video gains tens of millions of views, everyone is reading this story about Millennial dating, and more links that have taken over the web this week...

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingNetflix User Roast Goes Up in Flames

Netflix’s attempt to roast users on social media has gone up in flames. The streaming service, which kept user traffic secretive in the past, recently opened up in a press release with insight on binging behavior. On Twitter, they specifically called out the 53 people who watched Netflix’s sappy rom-com A Christmas Prince every day for the past 18 days, asking “Who hurt you?” Many came to the defense of the 53— including Lifetime, who quipped, “If Netflix doesn't want you, there’s always room on our couch!” But the real criticism came from those who saw the personalized marketing as a creepy look into the data corporations are collecting and how they will use it. As one tweet from @treygraham explained: “Big Brother is watching you, and he’s worried about your emotional health TBH.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingViral Anti-Bullying Video Gets Controversial

This week, a video of a middle-schooler speaking about being bullied went viral, gained support from various celebrities, and then became entangled in “controversy over racism and money.” It all started when Keaton Jones’s mother filmed him tearfully recounting being bullied in school and sharing a hopeful “it gets better” message to others being bullied. In 24 hours, the video racked up almost 20 million views and earned messages of support from celebrities including Millie Bobby Brown from Stranger Things, Chris Evans from Avengers, and Justin Bieber. However, the anti-bullying message has since been lost in some scandal, as social media screenshots of Keaton’s family in front of…

 
 

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Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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