Netflix’s Tweets Roasting Users Go Up In Flames on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Netflix’s attempt to roast users goes up in flames, a viral and controversial anti-bullying video gains tens of millions of views, everyone is reading this story about Millennial dating, and more links that have taken over the web this week...

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingNetflix User Roast Goes Up in Flames

Netflix’s attempt to roast users on social media has gone up in flames. The streaming service, which kept user traffic secretive in the past, recently opened up in a press release with insight on binging behavior. On Twitter, they specifically called out the 53 people who watched Netflix’s sappy rom-com A Christmas Prince every day for the past 18 days, asking “Who hurt you?” Many came to the defense of the 53— including Lifetime, who quipped, “If Netflix doesn't want you, there’s always room on our couch!” But the real criticism came from those who saw the personalized marketing as a creepy look into the data corporations are collecting and how they will use it. As one tweet from @treygraham explained: “Big Brother is watching you, and he’s worried about your emotional health TBH.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingViral Anti-Bullying Video Gets Controversial

This week, a video of a middle-schooler speaking about being bullied went viral, gained support from various celebrities, and then became entangled in “controversy over racism and money.” It all started when Keaton Jones’s mother filmed him tearfully recounting being bullied in school and sharing a hopeful “it gets better” message to others being bullied. In 24 hours, the video racked up almost 20 million views and earned messages of support from celebrities including Millie Bobby Brown from Stranger Things, Chris Evans from Avengers, and Justin Bieber. However, the anti-bullying message has since been lost in some scandal, as social media screenshots of Keaton’s family in front of…


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"I play [games] constantly until 4 in the morning. When I’m not on my game I’m checking my phone. And the whole time I’m doing all of that my desktop is on the internet.”—Male, 22, OH

Twitch is airing every episode of Mister Rogers’ Neighborhood, in celebration of the late Fred Rogers’ 90th birthday and the show’s 50th anniversary. The esports streaming service is expanding to nostalgia entertainment (which young viewers can’t get enough of), but they have a unique twist. The show will be available for co-viewing, with popular Twitch streamers chiming in from time to time. (Mashable)

Over one-third of 18-34-year-olds have stopped using a brand after hearing negative news about them, more than any other generation. Among the brands that most consumers said they gave up on were Wells Fargo, Target, Papa John’s, and Uber. However, Critical Mix and kNOW also found that young consumers are more willing to forgive a brand for bad press: While only 30% of consumers overall would use a brand again after a scandal, 41% of 25-34-year-olds would. (MediaPost)

Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoingEW)

Researchers were surprised to find Gen Z students were “relieved” to ditch their smartphones for a few weeks. Screen Education’s study of 62 12-16-year-olds found that 92% thought “it was beneficial” to disconnect from their smartphones while they were at camp. And even though 41% admitted they felt frustrated at times, 35% were able to cut down their use after camp and 17% convinced a friend to curb their time spent on smartphones, too. (PR Newswire)

Beauty brands love augmented reality, but an app can’t replace in-store experience. Not only did Ypulse found time and again that young consumers expect Experiencification and flock to marketing activations (like pop-ups), but brick-and-mortar locations build loyalty. People think they’re scamming Sephora when they re-do their makeup gratis, but that time-spent-in-store is really “turning the ‘scammers’ into buyers.” (Quartzy)

"I love my smart phone. It is just like my best friend [and] I just can't do without my smartphone...”—Male, 27, CA

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