Netflix’s Announcement Angers A Lot of Fans On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

One Day at a Time fans are campaigning to keep the show going, parents are bribing their kids’ way into college, a start-up tried to cash in on the anxiety economy, and more recent headlines taking over social media…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Netflix’s Latest Show Cancellation Is Not Going Over Well

One Day at a Time has been cancelled, and fans are not taking the news lying down. According to Entertainment Weekly, Netflix decided earlier this week to not continue the show that’s earned critical acclaim for its representation of a Cuban American family led by a single mother suffering from PTSD into its fourth season. The brand’s Twitter post explaining that “simply not enough people watched to justify another season” is getting a savage treatment in the comment section and by other posters, like @soniasaraiya, who called the move “a colossal failure.” But fans aren’t giving up on the show just yet. The hashtag #saveodaat is racking up posts of people campaigning for the show to either continue on Netflix or be picked up by a competing network. One fan in particular stands a chance of swaying someone to continue the series, considering he was instrumental in keeping Brooklyn Nine-Nine on the air: Lin Manuel-Miranda (per Uproxx). The celebrity dropped a hint to NBC already, tweeting, "Hey @nbc...I hear you like comedies with built-in fan bases that do even better on YOUR network than at their previous homes...#saveODAAT.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Operation Varsity Blues Is Upending Higher Education

The #CollegeCheatingScandal has taken over the internet, as people laugh at, make memes about, and voice their anger at the wealthy parents who paid upwards of $500,000 each to get their kids into USC, UCLA, Yale, Stanford, and other schools. In what the FBI is calling "Operation Varsity Blues," BuzzFeed News reports that coaches…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies