Netflix’s Announcement Angers A Lot of Fans On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

One Day at a Time fans are campaigning to keep the show going, parents are bribing their kids’ way into college, a start-up tried to cash in on the anxiety economy, and more recent headlines taking over social media…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Netflix’s Latest Show Cancellation Is Not Going Over Well

One Day at a Time has been cancelled, and fans are not taking the news lying down. According to Entertainment Weekly, Netflix decided earlier this week to not continue the show that’s earned critical acclaim for its representation of a Cuban American family led by a single mother suffering from PTSD into its fourth season. The brand’s Twitter post explaining that “simply not enough people watched to justify another season” is getting a savage treatment in the comment section and by other posters, like @soniasaraiya, who called the move “a colossal failure.” But fans aren’t giving up on the show just yet. The hashtag #saveodaat is racking up posts of people campaigning for the show to either continue on Netflix or be picked up by a competing network. One fan in particular stands a chance of swaying someone to continue the series, considering he was instrumental in keeping Brooklyn Nine-Nine on the air: Lin Manuel-Miranda (per Uproxx). The celebrity dropped a hint to NBC already, tweeting, "Hey @nbc...I hear you like comedies with built-in fan bases that do even better on YOUR network than at their previous homes...#saveODAAT.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Operation Varsity Blues Is Upending Higher Education

The #CollegeCheatingScandal has taken over the internet, as people laugh at, make memes about, and voice their anger at the wealthy parents who paid upwards of $500,000 each to get their kids into USC, UCLA, Yale, Stanford, and other schools. In what the FBI is calling "Operation Varsity Blues," BuzzFeed News reports that coaches…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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