Netflix’s Announcement Angers A Lot of Fans On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

One Day at a Time fans are campaigning to keep the show going, parents are bribing their kids’ way into college, a start-up tried to cash in on the anxiety economy, and more recent headlines taking over social media…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Netflix’s Latest Show Cancellation Is Not Going Over Well

One Day at a Time has been cancelled, and fans are not taking the news lying down. According to Entertainment Weekly, Netflix decided earlier this week to not continue the show that’s earned critical acclaim for its representation of a Cuban American family led by a single mother suffering from PTSD into its fourth season. The brand’s Twitter post explaining that “simply not enough people watched to justify another season” is getting a savage treatment in the comment section and by other posters, like @soniasaraiya, who called the move “a colossal failure.” But fans aren’t giving up on the show just yet. The hashtag #saveodaat is racking up posts of people campaigning for the show to either continue on Netflix or be picked up by a competing network. One fan in particular stands a chance of swaying someone to continue the series, considering he was instrumental in keeping Brooklyn Nine-Nine on the air: Lin Manuel-Miranda (per Uproxx). The celebrity dropped a hint to NBC already, tweeting, "Hey @nbc...I hear you like comedies with built-in fan bases that do even better on YOUR network than at their previous homes...#saveODAAT.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Operation Varsity Blues Is Upending Higher Education

The #CollegeCheatingScandal has taken over the internet, as people laugh at, make memes about, and voice their anger at the wealthy parents who paid upwards of $500,000 each to get their kids into USC, UCLA, Yale, Stanford, and other schools. In what the FBI is calling "Operation Varsity Blues," BuzzFeed News reports that coaches…

 
 

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Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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