Netflix Inspired A Lot of Memes on The Viral List

Netflix kicked off 2019 with a lot of memes inspired by its original content, McDonald’s and Beyoncé had vegan messages this week, a wholesome Chinese meme is trending, and more links to catch you up on the viral list…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Netflix Warns Everyone Not To Do The #BirdBoxChallenge

Netflix's new movie Bird Box is a huge hit. The film accrued over 45 million views in its first seven days, the most ever for a movie debuted on the streaming platform—and a lot more eyes than they could get with a traditional box office release. It’s also inspired a lot of memes, including one that Netflix has warned fans not to participate in. The #BirdBoxChallenge has people blindfolding themselves to do every day activities—YouTuber Morgan Adams sported a blindfold for the challenge for a full 24-hours, fueling the trend’s popularity. (Her challenge video has over 2.5 million views.) But Netflix took to social media with the warning: “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.” 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Another Netflix Show Has Twitter Obsessed with Cleaning

But that wasn’t Netflix’s only viral moment this week! The platform’s new series Tidying Up With Marie Kondo was released on New Year’s Day, and has apparently inspired viewers to start the year with a good clean up—or at least social media messages talking about cleaning up. Kondo first gained fame in 2016 with her book The Life-Changing Magic of Tidying Up (which we talked about in our Less is More trend). Now, her Netflix series has her visiting regular Americans and teaching them to organize and get rid of their belongings, and this week, Twitter was full of posts about the show, with fans showing off their own Kondo-inspired efforts and memes in her honor.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing3. McDonald’s and Beyoncé Started The Year With Vegan…


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The Newsfeed

Quote of the Day: “A lot of people stay in jobs they hate. They feel stuck or need the money. I refuse to do this. I just gave up a Nursing career to be a CSR and I have never been happier.”—Female, 27, IN

YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

The inner five-year-old of Millennials everywhere is jumping up and down for Hot Topic’s Polly Pocket collab. In partnership with Mattel, the brand that wins at delivering unique styles is dropping a 17-piece collection of nostalgic merch. (The line looks a lot like another throwback collection we called out last year.) In celebration of the iconic toy’s 30th birthday (feel old yet?), ‘90s kids can cop everything from bags to hats to mini makeup palettes that feature shades like “Made in the 90s.” (Nylon)

YouTubers Life OMG! is like The Sims for a generation of aspiring social media stars. Players can pretend to be a video game streamer, a passionate creative, or another influencer. But the game is just as realistic as the kids who play it, making them do chores and deliver newspapers when they’re off the air. Similarly, most kids seem to know the dream is not a full-time gig; just take it from nine-year-old Oliver, who explains, “Of course I will have a good job as well, not just YouTube." (Vice)

Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

Quote of the Day: “I’d rather do a job I'm passionate about for a lower salary than do a high-paying but low-rewarding job.”—Male, 18, MA

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