Netflix Inspired A Lot of Memes on The Viral List

Netflix kicked off 2019 with a lot of memes inspired by its original content, McDonald’s and Beyoncé had vegan messages this week, a wholesome Chinese meme is trending, and more links to catch you up on the viral list…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Netflix Warns Everyone Not To Do The #BirdBoxChallenge

Netflix's new movie Bird Box is a huge hit. The film accrued over 45 million views in its first seven days, the most ever for a movie debuted on the streaming platform—and a lot more eyes than they could get with a traditional box office release. It’s also inspired a lot of memes, including one that Netflix has warned fans not to participate in. The #BirdBoxChallenge has people blindfolding themselves to do every day activities—YouTuber Morgan Adams sported a blindfold for the challenge for a full 24-hours, fueling the trend’s popularity. (Her challenge video has over 2.5 million views.) But Netflix took to social media with the warning: “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.” 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Another Netflix Show Has Twitter Obsessed with Cleaning

But that wasn’t Netflix’s only viral moment this week! The platform’s new series Tidying Up With Marie Kondo was released on New Year’s Day, and has apparently inspired viewers to start the year with a good clean up—or at least social media messages talking about cleaning up. Kondo first gained fame in 2016 with her book The Life-Changing Magic of Tidying Up (which we talked about in our Less is More trend). Now, her Netflix series has her visiting regular Americans and teaching them to organize and get rid of their belongings, and this week, Twitter was full of posts about the show, with fans showing off their own Kondo-inspired efforts and memes in her honor.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing3. McDonald’s and Beyoncé Started The Year With Vegan…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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