Netflix Inspired A Lot of Memes on The Viral List

Netflix kicked off 2019 with a lot of memes inspired by its original content, McDonald’s and Beyoncé had vegan messages this week, a wholesome Chinese meme is trending, and more links to catch you up on the viral list…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Netflix Warns Everyone Not To Do The #BirdBoxChallenge

Netflix's new movie Bird Box is a huge hit. The film accrued over 45 million views in its first seven days, the most ever for a movie debuted on the streaming platform—and a lot more eyes than they could get with a traditional box office release. It’s also inspired a lot of memes, including one that Netflix has warned fans not to participate in. The #BirdBoxChallenge has people blindfolding themselves to do every day activities—YouTuber Morgan Adams sported a blindfold for the challenge for a full 24-hours, fueling the trend’s popularity. (Her challenge video has over 2.5 million views.) But Netflix took to social media with the warning: “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.” 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Another Netflix Show Has Twitter Obsessed with Cleaning

But that wasn’t Netflix’s only viral moment this week! The platform’s new series Tidying Up With Marie Kondo was released on New Year’s Day, and has apparently inspired viewers to start the year with a good clean up—or at least social media messages talking about cleaning up. Kondo first gained fame in 2016 with her book The Life-Changing Magic of Tidying Up (which we talked about in our Less is More trend). Now, her Netflix series has her visiting regular Americans and teaching them to organize and get rid of their belongings, and this week, Twitter was full of posts about the show, with fans showing off their own Kondo-inspired efforts and memes in her honor.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing3. McDonald’s and Beyoncé Started The Year With Vegan…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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