Naming the Next Generation Speaker Q&A: Neil Howe

On June 26th Ypulse will be Naming the Next Generation. Neil Howe, author, historian and generational guru, will be joining us in our quest to find a name for post-Millennials that fits their unique generational experience. Neil has been a pioneer in generational theory, writing nine books on American generations.  Along with William Strauss, he first coined the term “Millennials,” describing this generation with remarkable foresight as far back as 1991. We can think of no one better to help us to name the next generation, in fact, we wouldn't have dreamed of trying without Neil's help. Today Neil tells us about why we need to move away from the term “Gen Z,” how post-Millennials will be the oldest group to not recall a time before the Great Recession, and how this generation could be like Millennials ... on steroids.
 
Ypulse: What do you think is the biggest difference between Millennials and post-Millennials?
Neil Howe: I think it’s important to establish what we mean when referring to “Millennials” and “post-Millennials.” My definition for “post-Millennials” includes those born after 2004, so these are kids currently just entering grade 2 of elementary school. Yes, that date remains tentative. You can’t be sure where history will someday draw a cohort dividing line until a generation fully comes of age into adulthood. But since there are good reasons why social generations tend to be 20 or so years long, I am naturally suspicious of a definition that abruptly limits Millennials to only 10 or 15 birth years.
 
Right now, the biggest difference is the emphasis on socialization, pushed on them largely by their Gen-X parents and teachers. Post-Millennials are being taught from a very early age to inhibit their impulses, control their behavior, and play well with others. This goes…

 
 

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Millennial News Feed

Quote of the Day: "My favorite show is New Girl  because it makes me feel like I'm hanging out with my friends. It's so funny, relatable, and relaxed. It's also convenient to watch for free on the Fox website.”—Female, 20, IL

Millennials would rather lose their ability to make phone calls than delete their Snapchat—according to a new study from live chat provider LivePerson. When asked about the one app they would not want to lose on their phones, 35% of 18-24-year-olds chose text, 17% chose Snapchat, and 14% chose phone. According to a 2013 Wall Street Journal article, picking up the phone is seen more as “an interruption” by the generation, and our Talk the Talk trend revealed that 38% of 13-33-year-olds prefer to communicate with friends and family with text messages and chat apps. (Business Insider)  

Today’s young females are facing the same obstacles at work their mothers did. A McKinsey & Co. and LeanIn.Org study found that 23% of employed Millennial women believe “their gender has prevented them from getting ahead at work”—only 3% less than older females. And while younger female workers are more ambitious than older women, “the difference between the share of men and women saying they want to be a top executive” is almost the same among Millennials and older employees. Many Millennial females are taking non-traditional employment paths like to take control of their career paths and advance quicker. (The Wall Street Journal

What are Millennials spending their money on? Coffee, kale, fantasy football, and strippers. An analysis of mobile payments made on Venmo found the top spending categories among users—many 18-34-years-old—are food, rent, alcohol, “fun,” and coffee. Pizza was the most-used emoji and food was the most-used term, followed by Uber, rent, "fantasy" and bills. Kale ranked at 21 on the top 100 list, and strippers were number 91. Venmo processed around $4 billion in peer-to-peer payments in the second quarter of this year, up 141% from 2015. (CNBC

Samsung is the most respected brand among Millennials in the U.S., and they’re aiming to continually “[raise] the bar for technology innovation.” Focused on creating an experience, the brand is leading the way in virtual reality technology, with plans to “to incorporate gesture and motion tracking enabling users to interact in virtual environments without having to use a controller.” They’ve worked on VR projects with VICE, and recently staged an interactive VR experience at Lollapolooza, which allowed festival attendees to livestream performances and try out 4D surfing, skateboarding, hot air ballooning, and riding a roller coaster. (brandchannel

Immensely popular collectibles Shopkins toys will soon be on the small screen with their first ever movie. Moose Toys has teamed up with Universal Pictures for Shopkins: Chef Club, a direct-to-video movie that will be out next month. The story will feature fan-favorite characters, as well as new ones that will be added to the Shoppies Dolls collection to coincide with the movie’s release. Shopkins currently has 140 different collectable toy characters and an animated webisode series that has generated almost 100 million views on YouTube. (Kidscreen

Quote of the Day: “Master of None represents my generation because it takes the little things (going to a taco place) and expands on how the choices are debilitating.”—Female, 33, MN

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