Naming The Next Generation Speaker Q&A: Lenore Skenazy

On June 26th, Ypulse is Naming the Next Generation. Post-Millennials are living in a fear-ruled world perhaps more obsessed with safety and protection than ever before. We’ll explore how this affects them and will shape them at the Naming the Next Generation conference, and Lenore Senazy, one of the thought-leaders joining us, will be weighing in. Lenore earned the moniker “America’s Worst Mom” just for letting her 9-year-old son ride the subway alone. Her book and blog, “Free-Range Kids” is all about the anti-helicopter movement and what overprotection is doing to America’s children.

Today, Lenore is giving us some of her pre-event thoughts on the forces shaping post-Millennials, the unique issues they will deal with as a generation, and of course what they should be named.

Ypulse: What do you think is the biggest difference between Millennials and post-Millennials?

Lenore Skenazy: Post-Millennials have grown up thinking it's dangerous to do almost anything on their own—from playing at the park to choosing their own college classes.

YP: What are the biggest forces currently shaping the post-Millennial generation?

LS: Two twin terrors have haunted the parents raising this generation: That their children will be kidnapped or—equally bad—not get into Harvard. So the biggest forces shaping these kids are constant supervision, and a focus on achievement that can be measured.

YP: What is one thing you know about Millennials that you think will hold true for post-Millennials as well?

LS: They will not look up from their phones.

YP: What is the one thing that brands need to know when thinking about the post-Millennial generation as consumers?

LS: That they will seek their parents' input, seemingly forever and without embarrassment.

YP: What are some of the new world issues that you…

 
 

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The Newsfeed

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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