On June 26th, Ypulse is Naming the Next Generation. Post-Millennials are living in a fear-ruled world perhaps more obsessed with safety and protection than ever before. We’ll explore how this affects them and will shape them at the Naming the Next Generation conference, and Lenore Senazy, one of the thought-leaders joining us, will be weighing in. Lenore earned the moniker “America’s Worst Mom” just for letting her 9-year-old son ride the subway alone. Her book and blog, “Free-Range Kids” is all about the anti-helicopter movement and what overprotection is doing to America’s children.
Today, Lenore is giving us some of her pre-event thoughts on the forces shaping post-Millennials, the unique issues they will deal with as a generation, and of course what they should be named.
Ypulse: What do you think is the biggest difference between Millennials and post-Millennials?
Lenore Skenazy: Post-Millennials have grown up thinking it's dangerous to do almost anything on their own—from playing at the park to choosing their own college classes.
YP: What are the biggest forces currently shaping the post-Millennial generation?
LS: Two twin terrors have haunted the parents raising this generation: That their children will be kidnapped or—equally bad—not get into Harvard. So the biggest forces shaping these kids are constant supervision, and a focus on achievement that can be measured.
YP: What is one thing you know about Millennials that you think will hold true for post-Millennials as well?
LS: They will not look up from their phones.
YP: What is the one thing that brands need to know when thinking about the post-Millennial generation as consumers?
LS: That they will seek their parents' input, seemingly forever and without embarrassment.
YP: What are some of the new world issues that you…