Naming The Next Generation Speaker Q&A: Lenore Skenazy

On June 26th, Ypulse is Naming the Next Generation. Post-Millennials are living in a fear-ruled world perhaps more obsessed with safety and protection than ever before. We’ll explore how this affects them and will shape them at the Naming the Next Generation conference, and Lenore Senazy, one of the thought-leaders joining us, will be weighing in. Lenore earned the moniker “America’s Worst Mom” just for letting her 9-year-old son ride the subway alone. Her book and blog, “Free-Range Kids” is all about the anti-helicopter movement and what overprotection is doing to America’s children.

Today, Lenore is giving us some of her pre-event thoughts on the forces shaping post-Millennials, the unique issues they will deal with as a generation, and of course what they should be named.

Ypulse: What do you think is the biggest difference between Millennials and post-Millennials?

Lenore Skenazy: Post-Millennials have grown up thinking it's dangerous to do almost anything on their own—from playing at the park to choosing their own college classes.

YP: What are the biggest forces currently shaping the post-Millennial generation?

LS: Two twin terrors have haunted the parents raising this generation: That their children will be kidnapped or—equally bad—not get into Harvard. So the biggest forces shaping these kids are constant supervision, and a focus on achievement that can be measured.

YP: What is one thing you know about Millennials that you think will hold true for post-Millennials as well?

LS: They will not look up from their phones.

YP: What is the one thing that brands need to know when thinking about the post-Millennial generation as consumers?

LS: That they will seek their parents' input, seemingly forever and without embarrassment.

YP: What are some of the new world issues that you…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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