On June 26th, Ypulse is Naming the Next Generation.* Every generation deserves its own name; and this generation has already had a unique experience from those before them, and so will be a completely unique group of consumers. It’s time to start thinking about what their needs and worldview will be, and what that means for brands. Tyrus Cukavac, Associate Editor/Producer for Scholastic News Online, is one of the thought-leaders who will be joining us to name the next generation and to speak about Being a Kid After Crisis: what the world is like for children after 9/11 and the financial meltdown. Today he’s sharing some of his thoughts on who they are, what makes them different, and why they need their own title.
*Register before June 1st to get the early-bird price, and you can give your own suggestions on what the next generation should be named here!
Ypulse: What do you think is the biggest difference between Millennials and post-Millennials?
Tyrus Cukavac: Millennials grew up straddling the two different worlds of two different centuries, and have had a chance to pioneer new ways of thinking and interacting with the world. Post-Millennials will be sailing in tested waters, and will have to find ways of improving on settled territory while reacting and adapting to any threats to this newly emerging status quo.
YP: What are the biggest forces currently shaping the post-Millennial generation?
TC: This generation faces an era of danger and uncertainty. Linear life progressions, at least in the United States, are becoming less of an option and post-Millennials are feeling the pressure of constant change at any given moment. They are going to come to rely on and trust existing systems that can minimalize the shock of these changes. Meanwhile, Gen X and older…