MySpace's Second Act: 'A Window For Youth Culture'

MySpaceIs it me or does it feel as if everyone has written off MySpace as the next Friendster. With all of the media fawning over Facebook and Twitter, and the reality that MySpace has been struggling and going through changes (losing users, founders leaving, widespread layoffs), my sense is that many people in the tech/media world aren’t very optimistic about MySpace’s prospects. Granted, I haven’t logged in for months and primarily use Facebook, but I’m also 37. I’m going to play the contrarian and argue that everything I’ve read lately about how MySpace is planning to reposition itself makes me optimistic that the site could emerge stronger than ever by literally going back to its roots of being a hub for young tastemakers. Or as this MySpace insider shared with the UK Telegraph:

Moving forward, the network will focus on being a window for youth culture to reflect all their creative talents. Facebook has won the social networking war and now MySpace needs to focus on what it can bring to the table.

While I agree with danah boyd’s thesis that there has been a degree of “white flight” among youth from MySpace to Facebook, I also believe that growing youth Facebook fatigue, combined with a new and improved MySpace could bring some younger Facebook users, especially those who are creative, or who are tired of reading their parents’ status updates, back to MySpace.

While Facebook has made it clear they want to be for the masses, MySpace is sending their own “moon man” with a a new flag reasserting itself as a “window for youth culture.” They are building on their early days as a community populated largely by twentysomething musicians, artists and other creative tastemakers/self promoters in L.A., but on a much larger scale. I think MySpace has a shot at becoming the number one…

 
 

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Millennial News Feed

Quote of the Day: “Whether I want to draw, paint, read, study, or dance, influences the kind of music I listen to.”—Female, 25, GA

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The new generation of employees are seeking out side hustles. A report from FlexJobs revealed that one third of Millennials would like to have part time work along with freelancing on the side. The number one reason: necessity. According to Student Loan Hero, a 2016 graduate has an average of $37,172 in student debt, so it’s not surprising that Millennials are looking for additional income outside of their 9-to-5 jobs. Need for income has also limited them in terms of pursuing their true passions and finding their purpose, which can be fulfilled by an outside role or project. (ForbesCNBC)  

Quote of the Day: “Political correctness is voicing your beliefs but not at the expense of other's identities.”—Female, 15, NY

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