MySpace's Second Act: 'A Window For Youth Culture'

MySpaceIs it me or does it feel as if everyone has written off MySpace as the next Friendster. With all of the media fawning over Facebook and Twitter, and the reality that MySpace has been struggling and going through changes (losing users, founders leaving, widespread layoffs), my sense is that many people in the tech/media world aren’t very optimistic about MySpace’s prospects. Granted, I haven’t logged in for months and primarily use Facebook, but I’m also 37. I’m going to play the contrarian and argue that everything I’ve read lately about how MySpace is planning to reposition itself makes me optimistic that the site could emerge stronger than ever by literally going back to its roots of being a hub for young tastemakers. Or as this MySpace insider shared with the UK Telegraph:

Moving forward, the network will focus on being a window for youth culture to reflect all their creative talents. Facebook has won the social networking war and now MySpace needs to focus on what it can bring to the table.

While I agree with danah boyd’s thesis that there has been a degree of “white flight” among youth from MySpace to Facebook, I also believe that growing youth Facebook fatigue, combined with a new and improved MySpace could bring some younger Facebook users, especially those who are creative, or who are tired of reading their parents’ status updates, back to MySpace.

While Facebook has made it clear they want to be for the masses, MySpace is sending their own “moon man” with a a new flag reasserting itself as a “window for youth culture.” They are building on their early days as a community populated largely by twentysomething musicians, artists and other creative tastemakers/self promoters in L.A., but on a much larger scale. I think MySpace has a shot at becoming the number one…


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Millennial News Feed

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

Time has released their annual list of the 30 most influential teens. This year’s cut was chosen by “global impact through social media and overall ability to drive news,” and ranges from the dancing 14-year-old made famous from Dance Moms and Sia’s latest music videos, Maddie Ziegler, to 16-year-old founder of a high-end lacrosse equipment company, Rachel Zietz, to 17-year-old poster child “in America’s culture war over LGBT rights,” Gavin Grimm. Also making the list is 17-year-old app developer Ben Pasternak, who we spoke to earlier in the year. (TIME

The Uber for orchestras is aiming to get Millennials hooked on the classics. Groupmuse is a service that hires “young classical musicians to play small concerts in living rooms across the country.” Consisting of two 25-minute sets, the combinations of music can span a wide range: “We’ve had Dvorak and then string quartet arrangements of Guns and Roses.” The founder, Sam Bodkin, blames “steep entrance cost[s] to stuffy symphony halls” and the association that classical music is “boring,” for the lack of interest in Millennials. 70% of Groupmuse’s users were born in 1980s and ‘90s, and Bodkin has plans to partner with other classical music institutions to further spread interest. (WIRED)

Millennials are abandoning ship on shows that are just too hard to watch. A new study from TiVo found that more than half of Millennials have stopped watching a show because it was too “burdensome to access — i.e. not enough episodes were available to catch up on, episodes were behind a paywall or moved platforms,” or other obstacles. 91% of Millennials have active subscriptions to at least one streaming service, and their easy access to content has turned them off to the idea of having to put in effort to watch a show, especially when they think: “There are four other shows I can go watch right now.” (Variety

A brewer is targeting young and curious drinkers with an Instagram campaign that is the first of its kind. London brewer Fuller’s has strategically placed “blank” outdoor posters that encourage the viewer to take an Instagram and use filters to find hidden messages. The #FindFlavour campaign is promoting Fuller’s Frontier craft lager, and is backed by the insight that “social beer drinking is dominating across platforms, with fans sharing experiences, love of flavour and designs.” Participants who snap and hashtag their hidden message will get the chance to win movie tickets or free beers. (Morning Advertiser

A new augmented reality game is making little entrepreneurs out of kids. Osmo Pizza Co. uses an iPad camera and a simple mirror to mimic the experience of running a pizza shop for five to 12-year-olds. Players use physical objects to create pizza orders and exchange currency, that the iPad picks up on and translates into the game. They can also use their profits to upgrade their shop and level up. The game teaches math and emotional intelligence, as well as two important aspects of startups: making the consumer happy and growing a company by reinvesting money earned. (VentureBeat

Quote of the Day: “I would want anyone that is not named Clinton or Trump to be the next president.”—Male, 23, NY

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