My Digital Romance: 5 Apps For Couples Only

If social networking was a camera, the last few years it’s been stuck on 12x zoom.  We’ve watched as Millennials (and the users who follow their lead) have flocked to networks built for smaller and smaller networks, not abandoning their Facebook or Twitters, but adding more private networks like Snapchat and Kik to their profile collection in order to have more intimate conversations with friends and families. Now networks are zooming in even closer, with a wave of apps designed for just two people: apps for couples. It makes sense that as communication has switched almost entirely to digital formats, consumers would begin to look for tools to customize that communication according to the relationship of those conversing. And while some might mourn that apps for couples signal an increasingly de-personalized state of interaction between young people, the fact is that the majority of communication between Millennial couples is already likely to take place in the digital world: gchatting or texting while they’re at work all day, Skyping if they live far apart, or sending flirty Snapchats when they miss each other. Apps for couples—while not quite widely used as of yet—could be a natural addition to Millennials’ roster of networks, and can just as easily be used between besties as daters. Here are five apps for couples only to watch:

1. Avocado
As a social networking app for two, Avocado (so named because the fruit grows in pairs) has everything that partners (romantic or not) need to stay in touch from far apart. Private messaging, video sharing, location sharing, a shared calendar and even sketching so you can doodle some romantic notes by hand if you want to. Shared lists, which can be edited by both users, make everything from groceries to bucket lists a collaborative effort. But…


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Quote of the Day: “I like following Jeffree Star on social media because he creates high-quality makeup while also being entertaining.”

—Female, 21, FL

Millennials are more likely to talk politics at work than their parents. A new study from Peakon has revealed that despite the highly-tense political climate, most Americans are actually comfortable discussing politics at work. Millennials are the most comfortable, with 68% stating they feel “no discomfort” talking about the topic, compared to 62% of 55-64-year-olds. According to Peakon, the internet has encouraged Millennials to “shar[e] their opinions everywhere—on Twitter, Facebook, Instagram, blogs, etc.,” and their desire for a “more transparent” workplace is also likely driving the trend. (Elite Daily

Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek

Aspiring musicians have found a home—and a lot of money—on emerging live streaming spaces. Not only do live stream apps, like YouNow and, give up-and-coming music acts the chance to build up large fan bases, but the addition of virtual tip jars has become a lucrative channel of revenue for some, even eliminating the need to do IRL performances or sell recordings. Brent Morgan, a 29-year-old musician, is finding his way into the industry by broadcasting twice a day on YouNow, where he’s making between $15,000-$20,000 a month. (The Wall Street Journal

Asian-Pacific kids would choose internet over TV if they had to pick. TotallyAwesome’s APAC Kids Market Insights report found that 77% of six-14-year-olds in the Asia-Pacific region would prefer to use the internet exclusively versus just TV—an 11% increase from the year before. In five out of the seven countries surveyed, children are more likely to have access to smartphones than TV, but both TV and smartphones are the most popular devices used daily, with 60% using them multiple times a day, versus 44% who use tablets daily. (Kidscreen

Virtual reality is getting a “first-of-its-kind” animated family series. Raising a Rukus, created by Virtual Reality Company, follows the story “of two siblings and their mischievous pet dog Ruckus, who are traveling to different worlds and have magical adventures together.” VRC describes the experience as “watching a Pixar short—except that you are immersed in it.” The series will be available through headsets and in theaters, first in Canada and then North America later this summer. (Variety

Quote of the Day: “My favorite brand to follow on social media is Urban Outfitters because not only do they post about items I am interested in, but I also get inspired by the artistic photos that they post.”—Female, 16, CA

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