MTV Turns Spring ‘Break’ Into Spring ‘Fix’

This is the week. The week where teens and Millennials nation-wide have a week off from google docs, dropbox-ing, wikipedia-ing, and all-night crash study sessions. For college and high school students, the end of March is synonymous with two words: Spring Break! And we’ll be here covering it from all angles. We’ll hear from American screenwriter and novelist, Kirsten Smith, responsible for teen hit sensations like 10 Things I Hate About You and Legally Blonde. We’ll also hear from one of our YAB members, Nathan who resides in the Bahamas, on how this American ritual is expressed in his hometown. Finally, we will also be revieiwng the movie sensation, Spring Breakers

Today, we have an exciting interview with Noopur Agarwal, VP at MTV Public Affairs. We had the chance to talk to her about MTV’s newest Spring Break initiative, “Spring Fix”. 

Partnering with United Way and mtvU, MTV is hosting "Spring Fix," an alternative to the traditions of spring break in areas affected by Hurricane Sandy. MTV will bring 50 college students to the New York / New Jersey area to help rebuild communities devastated by the storm. "Spring Fix" will take place from 3/17 – 3/23, and include a special free concert at Six Flags Great Adventure in New Jersey featuring Ne-Yo. MTV cameras will be on the ground capturing all the "Spring Fix" activities, and the network expects celebrities, politicians and more to stop in and take part. 

 

Spring Fix seems like such a great initiative, can you tell us how this campaign came about? Can you also tell us a little bit about your partnership with United Way and how that came to fruition?

Following Hurricane Sandy, MTV hosted an hour-long fundraising special, “Restore the Shore,” featuring dozens of stars, artists and organizations committed to…

 
 

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