MTV Turns Spring ‘Break’ Into Spring ‘Fix’

This is the week. The week where teens and Millennials nation-wide have a week off from google docs, dropbox-ing, wikipedia-ing, and all-night crash study sessions. For college and high school students, the end of March is synonymous with two words: Spring Break! And we’ll be here covering it from all angles. We’ll hear from American screenwriter and novelist, Kirsten Smith, responsible for teen hit sensations like 10 Things I Hate About You and Legally Blonde. We’ll also hear from one of our YAB members, Nathan who resides in the Bahamas, on how this American ritual is expressed in his hometown. Finally, we will also be revieiwng the movie sensation, Spring Breakers

Today, we have an exciting interview with Noopur Agarwal, VP at MTV Public Affairs. We had the chance to talk to her about MTV’s newest Spring Break initiative, “Spring Fix”. 

Partnering with United Way and mtvU, MTV is hosting "Spring Fix," an alternative to the traditions of spring break in areas affected by Hurricane Sandy. MTV will bring 50 college students to the New York / New Jersey area to help rebuild communities devastated by the storm. "Spring Fix" will take place from 3/17 – 3/23, and include a special free concert at Six Flags Great Adventure in New Jersey featuring Ne-Yo. MTV cameras will be on the ground capturing all the "Spring Fix" activities, and the network expects celebrities, politicians and more to stop in and take part. 

 

Spring Fix seems like such a great initiative, can you tell us how this campaign came about? Can you also tell us a little bit about your partnership with United Way and how that came to fruition?

Following Hurricane Sandy, MTV hosted an hour-long fundraising special, “Restore the Shore,” featuring dozens of stars, artists and organizations committed to…

 
 

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The Newsfeed

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Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek

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Asian-Pacific kids would choose internet over TV if they had to pick. TotallyAwesome’s APAC Kids Market Insights report found that 77% of six-14-year-olds in the Asia-Pacific region would prefer to use the internet exclusively versus just TV—an 11% increase from the year before. In five out of the seven countries surveyed, children are more likely to have access to smartphones than TV, but both TV and smartphones are the most popular devices used daily, with 60% using them multiple times a day, versus 44% who use tablets daily. (Kidscreen

Virtual reality is getting a “first-of-its-kind” animated family series. Raising a Rukus, created by Virtual Reality Company, follows the story “of two siblings and their mischievous pet dog Ruckus, who are traveling to different worlds and have magical adventures together.” VRC describes the experience as “watching a Pixar short—except that you are immersed in it.” The series will be available through headsets and in theaters, first in Canada and then North America later this summer. (Variety

Quote of the Day: “My favorite brand to follow on social media is Urban Outfitters because not only do they post about items I am interested in, but I also get inspired by the artistic photos that they post.”—Female, 16, CA

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