Monthly Teen Mag Roundup

We’re back with our monthly teen magazine roundup to highlight what’s trending and what’s next in the youth space. Both Seventeen and Teen Vogue’s March issues spotlight some of the top talent and most fashionable looks of the season, but they also address heavy topics such as dating abuse and sexual harassment.

Carly Rae Jepsen Seventeen CoverCarly Rae Jepsen graces the cover of Seventeen this month. The international pop star and new brand ambassador for Candie’s embodies the notion that through hard work, confidence, and sometimes luck, you can succeed. She encourages other girls not to give up either and to stick with what they’re passionate about. As the celebrity judge for Seventeen’s third annual Pretty Amazing Contest, Carly Rae hopes to highlight other young women’s accomplishments as well. Seventeen celebrates real girls year round and the latest issue places emphasis on them with a spread on its Style Council – a group of girls who each have a unique sense of fashion – to pictures of readers showing off their personal style. 

Speaking of fashion, the magazine includes spring must haves and prom inspiration. There’s even a spread with indie band Walk the Moon with fashion that rocks, and a feature on bloggers, DJs, and designers who are sure to be a source of inspiration. Readers can also find icons throughout the magazine that direct them to additional content on Seventeen.com.

The most notable part of the March issue, however, is the abundance of articles about dating, a hot topic that Millennials are redefining. Seventeen helps Millennial girls navigate this complex territory with content about meeting a guy online – it doesn’t always mean you’ll be Catfished – and tips for decoding texts. The magazine even discusses the benefits of having a best guy friend who you can turn to for an honest male’s…

 
 

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Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

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