Monthly Teen Mag Roundup

We’re back with our monthly teen magazine roundup to highlight what’s trending and what’s next in the youth space. Both Seventeen and Teen Vogue’s March issues spotlight some of the top talent and most fashionable looks of the season, but they also address heavy topics such as dating abuse and sexual harassment.

Carly Rae Jepsen Seventeen CoverCarly Rae Jepsen graces the cover of Seventeen this month. The international pop star and new brand ambassador for Candie’s embodies the notion that through hard work, confidence, and sometimes luck, you can succeed. She encourages other girls not to give up either and to stick with what they’re passionate about. As the celebrity judge for Seventeen’s third annual Pretty Amazing Contest, Carly Rae hopes to highlight other young women’s accomplishments as well. Seventeen celebrates real girls year round and the latest issue places emphasis on them with a spread on its Style Council – a group of girls who each have a unique sense of fashion – to pictures of readers showing off their personal style. 

Speaking of fashion, the magazine includes spring must haves and prom inspiration. There’s even a spread with indie band Walk the Moon with fashion that rocks, and a feature on bloggers, DJs, and designers who are sure to be a source of inspiration. Readers can also find icons throughout the magazine that direct them to additional content on Seventeen.com.

The most notable part of the March issue, however, is the abundance of articles about dating, a hot topic that Millennials are redefining. Seventeen helps Millennial girls navigate this complex territory with content about meeting a guy online – it doesn’t always mean you’ll be Catfished – and tips for decoding texts. The magazine even discusses the benefits of having a best guy friend who you can turn to for an honest male’s…

 
 

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The Newsfeed

Quote of the Day: “There are better things to spend my money on [than luxury products], so unless we are talking about luxury experiences, I'm not spending money on them right now.”

—Female, 30, CA

As we predicted, there’s still hope for in-store shopping. According to a Forrester retail expert and analyst, U.S. retail revenue is expected to reach $3.4 trillion this year, and only 9% is expected to be online. Because consumers still value the ability to “touch and feel products,” retailers with “solid go-to-market strategies,” like Sephora with their digital solutions and Ulta with their unique shopping experience, stand to benefit the most. He reports that only those retailers “struggling to connect with consumers” are closing stores. (MediaPost

Will Instagram take Snapchat’s place as a marketing star of 2017? The platform, which boasts 150 million daily users, is now letting brands incorporate full screen ads to the Snapchat-inspired Stories feature, and companies like Capital One, ASOS, Nike, Buick, and Airbnb are already on board. According to the VP of Instagram Business, brands will be able to target specific audiences through the feature, and one-third of the app’s top stories have been from businesses. (Adweek

LGBT self-identification is rising in the U.S., with Millennials leading the way. According to a Gallup survey, 4.1% of U.S. adults, or about 10 million people, now identify as LGBT—an increase from 3.5% in 2012. Millennials account for almost 60% of that number, most likely because they are “first generation in the U.S. to grow up in an environment where social acceptance of the LGBT community markedly increased.” Our Genreless Generation trend, revealed that Millennials and teens are more comfortable with blending and bending categories, and celebrating new combinations than ever before. (NYMag)

The Binge Effect has inspired Disney to try out the Netflix model. For the premiere of Beyond on Millennial-focused network Freeform, all 10 episodes were released online with fewer ads than shown on TV—a first for the channel. The series, about a young man who discovers he has superpowers after awakening from a 12-year coma, drew in 14.2 million viewers in its first week, with almost half watching online. (Bloomberg

Millennials are skipping YouTube ads, but that’s not necessarily a bad thing. An analysis by LaunchLeap revealed that 59% of Millennials are skipping YouTube’s TrueView ads—those that advertisers only pay for if they are watched to completion. On the other hand, 29% are watching ads to completion—better engagement than on Snapchat. And they’re paying attention: a Google and Ipsos study found that attention paid to YouTube ads is 84% higher than advertising on TV. (Business Insider

Quote of the Day: "I binge-watch content to spend time with my spouse.”—Female, 32, OK 

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