Monthly Teen Mag Roundup

We’re back with our monthly teen magazine roundup to highlight what’s trending and what’s next in the youth space. Both Seventeen and Teen Vogue’s March issues spotlight some of the top talent and most fashionable looks of the season, but they also address heavy topics such as dating abuse and sexual harassment.

Carly Rae Jepsen Seventeen CoverCarly Rae Jepsen graces the cover of Seventeen this month. The international pop star and new brand ambassador for Candie’s embodies the notion that through hard work, confidence, and sometimes luck, you can succeed. She encourages other girls not to give up either and to stick with what they’re passionate about. As the celebrity judge for Seventeen’s third annual Pretty Amazing Contest, Carly Rae hopes to highlight other young women’s accomplishments as well. Seventeen celebrates real girls year round and the latest issue places emphasis on them with a spread on its Style Council – a group of girls who each have a unique sense of fashion – to pictures of readers showing off their personal style. 

Speaking of fashion, the magazine includes spring must haves and prom inspiration. There’s even a spread with indie band Walk the Moon with fashion that rocks, and a feature on bloggers, DJs, and designers who are sure to be a source of inspiration. Readers can also find icons throughout the magazine that direct them to additional content on Seventeen.com.

The most notable part of the March issue, however, is the abundance of articles about dating, a hot topic that Millennials are redefining. Seventeen helps Millennial girls navigate this complex territory with content about meeting a guy online – it doesn’t always mean you’ll be Catfished – and tips for decoding texts. The magazine even discusses the benefits of having a best guy friend who you can turn to for an honest male’s…

 
 

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Millennial News Feed

Quote of the Day: “The issue I am most passionate about is LGBTQ, because in the words of Dr. Seuss ‘A person is a person, no matter how small.’” –Female, 18, KY

Being able to mix up a good cocktail is an attractive quality to Millennials. A recent study commissioned by Southern Comfort found that 70% of single 21-34-year-olds who drink alcohol at least once a month would date a mixologist, and almost all (94%) say that they’re impressed by someone who can make a good drink. The survey on singles also found that 10% are intimated by whiskey (though we know that more of the generation is embracing it) and 44% are planning to stay home and cook for Valentine’s Day (which makes sense seeing as “home-cooked meal” is on their top 15 Valentine’s gift list this year). (Los Angeles Times)

Brands looking to get Millennials on their side need to speak to them—not like them. A survey on brand communication reveals that young consumers aren’t responsive to companies that use slang, emojis, and celebrity quotes. Two-thirds don’t find words like “bae” and “yasss” effective on social media platforms, 70% don’t like it when you say “on fleek,” and 83% think using abbreviations like LOL and FOMO are “a poor attempt by brands to relate to them.” Another word you should steer clear of is “Millennial”—42% loathe when advertisers say it. What’s important is communicating effectively without trying so hard to be “hip” (another word you shouldn’t use). (Adweek

Toyota’s Scion brand launched to build cars for the non-conformist Millennial, but the quirky line is being shut down. The unique-looking vehicle was originally a hit for younger consumers and Toyota reports that 50% of buyers were under 35-years-old. But sales peaked in 2006, and have been falling—not because those younger consumers stopped buying cars, but because they’re more interested in “performance and safety” than colorful design. For brands, the lesson may be that focusing on quality is “a better strategy than pursuing the ever-changing perception of cool.” (Forbes

As Millennials deal with the repercussions of student debt and low income, they may be turning to risky financial solutions to help them get by. The number of consumers taking out personal loans increased by 18% between 2013 and 2015, and a Bankrate survey found that 18% of 18-29-year-olds say they are very or somewhat likely to use a personal loan this year—more than any other age group. With 63% of U.S. adults lacking emergency funds, personal loans have become an easy option to get money quickly without negatively affecting their credit scores. (MarketWatchBankrate)

Time Inc. is continuing their pursuit of Millennial women with Motto, a new website targeting young female consumers with articles on “work, life, and play.” Time Digital’s managing editor reports that, “an enormous amount of [Time, Inc.’s] traffic, especially in social media, is about self-improvement and living a better life.” Motto will feature such “inspirational and motivational” daily stories and video content, which will be posted to Facebook and YouTube, written by Time magazine staffers, celebrities, and politicians. They expect more than 50% of readers to access the site through mobile and tablet. (The Wall Street Journal

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

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