Monthly Teen Mag Roundup

It’s a new year and a new chance to shake up your style! Millennials are certainly doing so in selecting bold and creative clothes that celebrate individuality. They aren’t afraid to take risks and are revolutionizing the traditional standards of beauty, as well as how magazines are read. Just take a look at the latest issues of Teen Vogue and Seventeen for proof…

AnnaSophia Robb Teen Vogue February 2012AnnaSophia Robb, who’s proving to be the next “It Girl,” graces the cover of the latest issue of Teen Vogue. Her rising status is partially due to her coveted role as a young Carrie Bradshaw in “The Carrie Diaries,” the prequel to “Sex and the City” premiering on the CW next week.  AnnaSophia plays Carrie during high school, as she discovers herself, falls in love with NYC, and enters the world of dating. The magazine is packed with content about AnnaSophia, as well as the can’t-miss show, and tons of fashion that would surely make Carrie Bradshaw swoon.

However, the most noteworthy aspect of this issue is the emphasis on edgy styles. Millennials are putting more effort than ever before on being an individual and using fashion as a form of self-expression. A spread on teen bloggers highlights some of the most creative girls who aren’t afraid to show off their original and eclectic styles. Teens and twentysomethings are embracing clothes with character, which we’ll see even more of this spring. Teen Vogue highlights Mary Katrantzou’s collection for Current/Elliott, which includes jeans with postage-stamp and bank-note prints, as well as Liberty London and AG Adriano Goldschmied’s denim with floral designs. In fact, all types of denim, even denim on denim, will be in this season.

But besides wearing unique patterns or bold colors, young people are behind the shift in fashion, where style is about expressing yourself and…

 
 

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The Newsfeed

Quote of the Day: “My 2017 resolution is YOLO life...Don't be afraid to take a chance, to fail, and then try again.”—Female, 20, NY

Professional Millennials are turning to apps and loved ones for financial advice—but they still aren’t reaching their goals. A study by finance company SoFi found that 25-34-year-olds are most likely to turn to significant others as a resource for money matters, followed by family, then “nobody,” followed by financial advisors. Almost 40% are using apps and digital tools for personal finance a few times a month or more, but despite their efforts, 38.4% say they were less than successful in accomplishing financial goals last year—indicating that they could use more help. (SoFi

Netflix has turned itself into a must-have for TV viewers. Hub Entertainment Research recently asked U.S. consumers what TV sources they would keep if they could only have three, and found that 36% chose Netflix, followed by ABC at 20%, and then CBS at 18%. For 16-24-year-olds, Netflix is “even more indispensable,” with 56% choosing the streaming service as one of their three—almost three times more than their second choice, ABC at 19%. Our Binge Effect trend found that 64% of 13-33-year-olds are using Netflix the most for binge-watching content.  (Digital TV Europe

University students in the U.K. value good grades more than privacy. A new study from digital learning platform Kortext found that almost half of students agree they would get better grades if their lecturers were able to track their study habits and progress throughout the year, and a whopping nine out of ten would be happy to let their universities use analytics to track their weekly progress to achieve better marks. Growing up in the digital era has made younger consumers more open to sharing information than previous generations—which we covered in our The Privacy Issue trend. (Forbes)

Millennial-owned businesses are feeling really good about 2017. A recent Yelp survey revealed that the majority of businesses had a good 2016, with 68% saying their business performance met or exceeded their expectations. The majority of Millennial business owners felt the 2016 political climate benefit for their businesses, and they were more likely to say it had a positive effect than older respondents. They’re also expecting 69% more revenue growth than their older counterparts for 2017. (Small Business TrendsYelp)

Sesame Street’s Count von Count is a rare find—children are not hearing many foreign accents in their entertainment. An analysis of kids’ TV shows found that out of 282 characters, only 21 were foreign, and “in terms of personality traits, [the] foreign characters were more bad, aggressive and uncultured than non-foreign characters.” According to a Pew report, second generation immigrants make up 11% of the entire U.S. population, and our Diversity Tipping Point trend, revealed that 52% of 13-33-year-olds don’t feel entertainment media does a good job of representing minority groups. (The Guardian

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

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