Monthly Teen Mag Roundup

It’s a new year and a new chance to shake up your style! Millennials are certainly doing so in selecting bold and creative clothes that celebrate individuality. They aren’t afraid to take risks and are revolutionizing the traditional standards of beauty, as well as how magazines are read. Just take a look at the latest issues of Teen Vogue and Seventeen for proof…

AnnaSophia Robb Teen Vogue February 2012AnnaSophia Robb, who’s proving to be the next “It Girl,” graces the cover of the latest issue of Teen Vogue. Her rising status is partially due to her coveted role as a young Carrie Bradshaw in “The Carrie Diaries,” the prequel to “Sex and the City” premiering on the CW next week.  AnnaSophia plays Carrie during high school, as she discovers herself, falls in love with NYC, and enters the world of dating. The magazine is packed with content about AnnaSophia, as well as the can’t-miss show, and tons of fashion that would surely make Carrie Bradshaw swoon.

However, the most noteworthy aspect of this issue is the emphasis on edgy styles. Millennials are putting more effort than ever before on being an individual and using fashion as a form of self-expression. A spread on teen bloggers highlights some of the most creative girls who aren’t afraid to show off their original and eclectic styles. Teens and twentysomethings are embracing clothes with character, which we’ll see even more of this spring. Teen Vogue highlights Mary Katrantzou’s collection for Current/Elliott, which includes jeans with postage-stamp and bank-note prints, as well as Liberty London and AG Adriano Goldschmied’s denim with floral designs. In fact, all types of denim, even denim on denim, will be in this season.

But besides wearing unique patterns or bold colors, young people are behind the shift in fashion, where style is about expressing yourself and…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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