Monthly Teen Mag Roundup

It’s a new year and a new chance to shake up your style! Millennials are certainly doing so in selecting bold and creative clothes that celebrate individuality. They aren’t afraid to take risks and are revolutionizing the traditional standards of beauty, as well as how magazines are read. Just take a look at the latest issues of Teen Vogue and Seventeen for proof…

AnnaSophia Robb Teen Vogue February 2012AnnaSophia Robb, who’s proving to be the next “It Girl,” graces the cover of the latest issue of Teen Vogue. Her rising status is partially due to her coveted role as a young Carrie Bradshaw in “The Carrie Diaries,” the prequel to “Sex and the City” premiering on the CW next week.  AnnaSophia plays Carrie during high school, as she discovers herself, falls in love with NYC, and enters the world of dating. The magazine is packed with content about AnnaSophia, as well as the can’t-miss show, and tons of fashion that would surely make Carrie Bradshaw swoon.

However, the most noteworthy aspect of this issue is the emphasis on edgy styles. Millennials are putting more effort than ever before on being an individual and using fashion as a form of self-expression. A spread on teen bloggers highlights some of the most creative girls who aren’t afraid to show off their original and eclectic styles. Teens and twentysomethings are embracing clothes with character, which we’ll see even more of this spring. Teen Vogue highlights Mary Katrantzou’s collection for Current/Elliott, which includes jeans with postage-stamp and bank-note prints, as well as Liberty London and AG Adriano Goldschmied’s denim with floral designs. In fact, all types of denim, even denim on denim, will be in this season.

But besides wearing unique patterns or bold colors, young people are behind the shift in fashion, where style is about expressing yourself and…

 
 

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Millennial News Feed

Quote of the Day: “I like to keep updated about what’s happening in the world, but not out of obligation, to talk [about it with] someone else or for entertainment.” – Female, 25, MA

“Sexts, hugs, and rock ‘n roll.” That’s how BuzzFeed describes DigiTour, an 18-city bus tour bringing some of the most popular teens on social media to meet crowds of their screaming fans around the country this summer. Most of the digital celebrities involved don’t have traditional talent—but that doesn’t seem to matter. In 2014 the tour sold 120,000 tickets for 60 shows, and they are set to double that number this year. DigiTour could be the “clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.” (A topic we explored in depth in our hot-off-the presses trend report.) (BuzzFeed)

As if that wasn’t evidence enough that young consumers are not like you…A recent poll on the American Dream revealed that Millennials’ views of success in America are not the same as older generations. Respondents under 30-year-olds were the most likely to say that having a job that paid well was crucial to attaining the American Dream (47%), and placed more importance on luxury items—travel and the latest technology—than other age groups (32%). (CNN Money)

Are you ready for some fireworks? Fourth of July spending is reportedly up, and 64.4% of consumers plan to celebrate the day. When we surveyed 13-32-year-olds about their plans, only 8% said they weren’t planning to celebrate. We also found that spending for Independence Day shows signs of increasing among Millennials and teens. In 2014 they estimated they would spend an average of $70.21—this year that number went up to $85.56. (MediaPost)

Watching and sharing video content is huge part of Millennials and teens’ online activity—and their mobile behavior. According to Ypulse’s February monthly survey, 50% of 13-32-year-olds say they watch videos on their phones once a day or more. So it makes sense that apps focused on viral video content are a growing category. Minute is a startup video app “for the ADD generation.” The platform finds the most viral parts of online video and turns them into short “Vine-like” clips. (TechCrunch)

Inclusion is becoming increasingly important to young consumers, and the Girl Scouts has made their stance on being an inclusive organization clear this week. The group returned a $100,000 donation after being told the money could not be used to support transgendered girls. To make up the funds, they set up an IndieGogo campaign on Monday, and launched a #ForEVERYGirl campaign to get the message out. The crowdfunding page has raised over $300,000 in three days. (Fast Company)

Want to know more about how young consumers will be spending for the holiday? Our 4th of July Infographic Snapshot has been opened to all our readers—you can click through to see a break down of the red, white, blue, and green in our coverage of what Millennials & teens are buying, and doing, for Independence Day this year. 83% of 14-32-year-olds say they are proud to be an American, and they’re planning to celebrate. Happy 4th everyone! 

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