Monthly Teen Mag Roundup

It’s a new year and a new chance to shake up your style! Millennials are certainly doing so in selecting bold and creative clothes that celebrate individuality. They aren’t afraid to take risks and are revolutionizing the traditional standards of beauty, as well as how magazines are read. Just take a look at the latest issues of Teen Vogue and Seventeen for proof…

AnnaSophia Robb Teen Vogue February 2012AnnaSophia Robb, who’s proving to be the next “It Girl,” graces the cover of the latest issue of Teen Vogue. Her rising status is partially due to her coveted role as a young Carrie Bradshaw in “The Carrie Diaries,” the prequel to “Sex and the City” premiering on the CW next week.  AnnaSophia plays Carrie during high school, as she discovers herself, falls in love with NYC, and enters the world of dating. The magazine is packed with content about AnnaSophia, as well as the can’t-miss show, and tons of fashion that would surely make Carrie Bradshaw swoon.

However, the most noteworthy aspect of this issue is the emphasis on edgy styles. Millennials are putting more effort than ever before on being an individual and using fashion as a form of self-expression. A spread on teen bloggers highlights some of the most creative girls who aren’t afraid to show off their original and eclectic styles. Teens and twentysomethings are embracing clothes with character, which we’ll see even more of this spring. Teen Vogue highlights Mary Katrantzou’s collection for Current/Elliott, which includes jeans with postage-stamp and bank-note prints, as well as Liberty London and AG Adriano Goldschmied’s denim with floral designs. In fact, all types of denim, even denim on denim, will be in this season.

But besides wearing unique patterns or bold colors, young people are behind the shift in fashion, where style is about expressing yourself and…

 
 

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The Newsfeed

“I don't spend money, really on anything. I enjoy video games and will enjoy getting video games, but I receive as gifts from grandparents, parents”—Female, 14, IA

Airbnb is booming in Africa, where young travelers are “looking for culture rather than comfort.” Over two million people have used Airbnb in Africa to book vacation accommodations in the last five years, reportedly earning African hosts $139 million in just the past year. Wanderlusting Millennials are pushing themselves out of their comfort zones to discover new places, rather than retread old ground, and locales like Africa are getting a boost because of it. (Quartz)

Nielsen says they finally have a way to measure Netflix viewership—but Netflix says they’re way off base. Nielsen claims they can keep track of all viewing on the platform, including originals, “whether or not a studio or network wants them to.” Netflix claims, “The data that Nielsen is reporting is not accurate, not even close, and does not reflect the viewing of these shows on Netflix.” Ouch. Regardless, Nielsen’s move is a step in the right direction to measure what The Post-TV Genis watching, and has “direct implications for the ad business.” (MediaPostAdAgeFortune)

Influencers are using Instagram’s new polling feature, beating brands to the punch. Influencer network Blog Lovin’ found that 66% of their followers (many of which are influencers) had already used polling, while 87% plan to in the future. Polling is not only an opportunity to engage with customers but a way for brands to “[ask] for feedback about products, creat[e] engagement around topics that are in the media and [conduct] market research.” But brands have been slow to ask influencers to use the new story feature for promotions or to utilize the feature on their standalone accounts. (Glossy)

High school students are increasingly taking college courses—but little is known about whether it will benefit them. Thanks to dual-enrollment programs, which are expanding rapidly, students can get a head start on college credits, cutting down on the cost of higher education. Some also argue that Advanced Placement courses are more rigorous, and worthier of students’ extra effort. However, the impacts of programs on “a diverse set of students” is not yet known. (WSJ)

Kids have online influencers too, and they’re pushing branded toys to devoted viewers. Unboxing videos on YouTube are not a new phenomenon, but kid stars unboxing toys are getting brands’ attention as a way to leverage The Influencer Effect. MGA Entertainment, the world’s largest private toy company, pivoted 90% of their ad spend to digital in 2014 and report the strategy is paying off. Studies show children’s attention is switching from cable to YouTube, and influencers help brands reach a “much more engaged smaller audience” and give them “that potential for virality.” (Bloomberg)

"I love coffee and love the experience of having someone make me a nice latte. I like being around other people and hanging out in restaurants or cafes.”—Female, 20, PA

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