Monthly Teen Mag Roundup

Few phenomena have reached the level of fandom among teen girls as One Direction and “The Twilight Saga,” so it’s only fitting that these two topics appear on the cover of December/January teen magazines. One Direction have established themselves as the most popular young stars this year, and this month marks the end of an era for Twihards with the final film, “Breaking Dawn - Part 2.” We’re sure the newest issues of Teen Vogue and Seventeen will be a favorite among readers for their cover stars, as well as the variety of content packed inside.

Harry Styles Teen VogueEach member of One Direction has their own cover for the latest issue of Teen Vogue, tapping into their enormous influence and providing collectable content, which young people crave. The Fantastic Five, as Teen Vogue calls them, continue to rise in popularity and they’re featured inside the mag with a spread on their massive success, how they got to where they are, the recent release of their second album, “Take Me Home,” and their upcoming world tour.

Speaking of fame,Teen Vogue also features Maude Apatow, the daughter of Judd Apatow and Leslie Mann who’s made a name for herself on Twitter. She’s proving to be a voice of tweens with her relatable and witty tweets and she’s wise beyond her years, as evident from the articles she writes for HelloGiggles. She also explains how she wants to be like Lena Dunham and Sofia Coppola, talented female writers who are role models for many girls as well. Maude is one to watch for providing relatable commentary in 140 characters or less.

When it comes to fashion, this month’s issue highlights how a new generation of girls are proud to wear the pants. They’re embracing pantsuits, showing their power, especially in the business world. They aren’t afraid to rock menswear-inspired styles and they seek to…

 
 

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The Newsfeed

Quote of the Day: “New wedding traditions I’ve noticed are the return of the wedding band (not just DJ), and weekend activities even if the wedding isn't a destination.”—Female, 30, DC

The election inspired Millennials to start reading (some) major newspapers again. According to a Pew Research Center study, 44% of 18-49-year-olds received their election news from The New York Times, 37% received it from The Washington Post, and 27% went to The Wall Street Journal—compared to 23%, 19%, and 15% of those 50 and older respectively. Local newspapers did not get as much love from the younger generation, with only 23% turning to them compared to 67% of older consumers. (Fortune)

How did Vans get on every “cool kid’s radar?” They have their exclusive Vault line to thank. In the early 2000s, the shoe line was struggling to reach young consumers with their classic styles, so they were reimagined with collaborator-inspired designs and sold in limited quantities at higher price points in partner stores only. The strategy was “a marketing exercise for boosting energy and brand affinity,” and helped bring the brand to international levels, most likely driving a 7% increase last quarter. (Glossy

PepsiCo reports that almost half of its revenue now comes from healthy foods. With young consumers not drinking sweet carbonated beverages the way they used to, the brand pledged to cut calories from their sugary drinks but has been moving at a “glacial pace.” Almost half of their revenue is now coming from their “guilt-free” product category, like Baked Lay’s and Naked juices, 25% from “everyday nutrition” like water and healthier snacks, and the brand is admitting soda is “becoming a smaller part of” their future. (Grub Street

An app bringing tech to pre-K just secured $10 million in venture funding. Brightwheel helps pre-K teachers and daycare providers manage their business, while updating parents on their child’s status throughout the day with photos and messages. Along with premium access, it is available for free with limited features which the founder hopes would appeal to lower income communities: “Something like 85% of brain development happens in the first 3 years of life…Access to good pre-K care is low in the US, we’re ranked 26th globally. And we think tech can help to change that.” (TechCrunch

Over nine in ten of Millennials say the post-grad job hunt was difficult. The insight from a recent Job Applicator Center study reflects employers’ tendency to hire skilled workers for entry-level positions while overlooking recent graduates. The study also found that 18-34-year-olds have already had 2.7 jobs on average and 41% only plan to be at their current job for two years or less—most likely because they are looking for employers who invest in them beyond just salaries and benefit packages. (Job Application Center

Quote of the Day: “I want my wedding to be authentic, joyful and audacious.”—Female, 30, NE

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