Mobile Chat Rooms

When I was writing Totally Wired, I remember interviewing a group of low-income African American teens in Philly and asking them about an article I read on teens using chat lines. For teens without computers at home, this was the alternative form of socializing and flirting. It makes sense that phones, especially cell phones would take the place of more expensive laptops or PCs for low income youth…and that mobile social networking would also appeal to this audience for the same reason. AdWeek ran a piece about Axe’s latest attempt to reach their target audience in this space. What I found interesting was the description of who is using mobile chatrooms:

AirG research shows that most of its members are between 18-30 years old and work in service industries, 60 percent did not go to college and more than half don’t own a PC. Almost all bought their phones for $100 or less…

Members use the network to locate friends, send instant messages or join interest-based “lounges” to chat with multiple users about various subjects. They share photos and videos and search for dates, just like on MySpace.

I would be curious to see a socio-economic portrait of the teen users on these services as well.

 

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “My tablet is my least favorite device, it’s not good to play games on.” –Male, 27, CA

Toy-inspired films have had some big success in the last few years, and now Hollywood has a new, perhaps unexpected, source of inspiration from our childhoods: Play-Doh.Bridesmaids director Paul Feig may direct the live-action film from Fox, which he reports will be “a big movie, big in scope.” Though some might sniff at the idea of a movie based on colorful clay, the memory of The LEGO Movie’s success has many predicting Play-Doh could be a hit as well. (Collider)

Although rumors of Millennials’ supposed hookup culture abound, they actually have fewer sexual partners than previous generations. According to recent study, today’s 18-29-year-olds average eight sexual partners, while Gen Xers averaged 11, and Boomers 10. However, Millennials were the least judgmental about premarital sex, with 62% saying there is nothing wrong with it, compared with 50% of those polled in the ‘90s, and 47% of those polled in the ‘70s. Ypulse’s most recent trend report reveals even more about the sex and dating behavior of young people today. (TimeMedical Daily)

Millennials have a reputation for job-hopping, and last year the median job duration for 20-24-year-olds was less than 16 months. To hook young hires for the long run, some companies are hosting mentorship “mixers,” relaxing dress codes, and asking younger employees to play a role in the hiring process. Some experts recommend openly talking to Millennial workers about the chances they will leave, and using a “tour of duty” structure in which employees and managers agree upon a specific amount of time the job will last. (Wall Street Journal)

Tyler Ward and Dave Days are proof that musicians don’t have to be part of the traditional music industry to have millions of fans, and dollars. They are two of the many YouTube musicians who have millions of 12-18-year-old viewers enamored. Their draw is that they are, as singer Tiffany Alvord says, “just normal, everyday people like them…relatable and reachable,” But while they’re experiencing unprecedented popularity, many young YouTube celebrities are choosing to remain independent of labels in order to stay in control of their own direction. (The Guardian)

Aerie, the lingerie line that has received kudos from young consumers for challenging beauty standards in marketing, is taking a “little sister” under their wing. The brand is partnering with Yellowberry, a tween lingerie company that emphasizes confidence and was launched by an 18-year-old via Kickstarter. The limited edition #AerieForYellowberry collection is meant to provide younger girls with a stepping-stone to the older brand. (brandchannel)

Did you know that Ypulse tracks social media trends in our monthly surveys? We found that Vine, Instagram, and Snapchat have seen steady growth since August 2013, gaining 7%, 11%, and 15% more users 13-32-years-old, respectively. Our Silver and Gold subscribers can find helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies