Millennials Want Work-Life Blending (Not Balance)

Gen X workers introduced the mantra of work-life balance. They wanted their employers to give them flexibility in their job so they could still devote time to their families and personal wellbeing. Millennials have morphed that idea into work-life blending. Instead of switching between professional mode to personal mode like Gen Xers, Millennials are always in both.

At work, Millennials want to have the freedom to access social networks, take personal calls, chat with friends via IM, use their own tech devices, etc. Outside the office, they’ll take work calls at home, check their work email as often as their personal email (even during off hours), and view coworkers as friends.

This new view of the workplace is reflected in the findings of a new study from Millennial Branding and Identified.com. The survey, which examined the profiles of 4 million (90% American) Millennials’ Facebook pages, found that, on average, Millennials are connected to 16 coworkers on Facebook. “The day is over and they’re still connected to work,” says Dan Schawbel, Founder of Millennial Branding. “They’re negotiating a new employee contract” to incorporate work-life blending.

It could be this demanding attitude that has other generations labeling Millennials as entitled, but they have some leverage to get what they want. They’ll represent three-quarters of the workforce by 2025.

Another interesting finding from the study is that “Owner” is the fifth-most common job title they list, following Server, Intern, Manager, and Sales Associate. It’s not clear whether the company they own grants them a full-time gig or if it’s just a side project, but either way, Millennials’ entrepreneurial spirit is strong. They are entering the workforce at a time when small businesses are thriving and…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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