Millennials Reveal Their Holiday Wish Lists

Wish ListWith the holiday season in full swing, we wanted to share what’s at the top of Millennials’ wish lists and provide insights on why these items appeal to them. So whether you’re shopping for Gen Y or your company seeks to attract this age group, here’s what they’re interested in this holiday season and beyond:

As you might expect, the majority of Millennials are hoping to get tech items this year. We recently surveyed 294 13-34-year-olds, and it’s no surprise that computers, iPads, and iPhones were among the most frequently mentioned presents they hope to receive. Technology is a lifeline for them and they seek the most up-to-date devices for entertainment purposes and to be constantly connected to their friends. Millennials mentioned wanting laptops in particular, which suggests that even though iPads and other tablets have many of the same features, they still want an actual computer to meet many of their needs. Tablets were still very popular, but presumably those who want one have a computer already. Overall, Millennials move between devices depending on their purpose or location, but they still seek to have several mediums.

Moreover, while many Millennials mentioned wanting computers in general, they’re most interested in obtaining Apple products. It’s one of their favorite brands and they know they can trust Apple for all their tech needs. Even 6-12-year-olds have caught the Apple bug with iPads topping their wish lists according to a recent Nielsen survey. This further highlights the influence of the brand, however, that doesn’t mean they aren’t interested in other tech companies. A handful of Millennials mentioned wanting the Microsoft Surface Pro, the Samsung Galaxy Note, and various versions of the Kindle. They also are interested in gaming consoles including Wii U, PS3,…

 
 

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Millennial News Feed

Quote of the Day: “I participated in Bikram Yoga, because I found a few YouTube tutorials on it.” –Female, 24, MN

Being featured in the (racy) lyrics of Beyoncé’s hit single “Formation” has caused Red Lobster’s sales to spike 33%. But a wave of frustration hit Twitter after the brand took too long to respond to the song, and failed to live up to expectations. One user advised,“Yo @redlobster, all you have to do is NOT f*** up. Just give the Twitter over to your highest ranking Black person under 33. Trust me.” But after eight hours Red Lobster tweeted an underwhelming: "Cheddar Bey Biscuits" has a nice ring to it,don't you think? #Formation @Beyonce.” The indecent highlights what young consumers expect from brands on social media. (MediaPostBuzzFeed)

The newly funded Stash investment app is hoping to “break down the barriers that prevent nearly three quarters of Millennials from investing.” To appeal to the risk-averse generation, the app allows users to invest as little as $5, and describes investments in easy theme-like terms, like “Clean and Green.” For the founders it’s all about setting up users for the long-term: “By lowering the minimum level of investment, enabling Millennials to invest in broad themes that they care about, and guiding them along the path toward building smart lifelong investment habits, Stash has the potential to empower an entire generation to reach their financial goals.” (Business Wire)

Fit has gone glam for Millennials—and not just in the U.S. Young Chinese women are embracing working out, and shifting traditional beauty ideals. In a 2003 survey, 1,000 working females cited an ideal body to be "an almost-emaciated, willowy physique," but social media and celebrity influence, as well as more awareness to physical health, are making strength the new goal. Women sharing their fitness journeys are becoming major influencers and creating new personal brands, and the fitness industry in China has grown 13% yearly since 2010. (Refinery29)

ESports—multi-player competitive video gaming—is expected to generate $463 million in ticket sales, merchandise, sponsorships, and advertising for 2016, and networks want a piece of the action. But can it translate to TV? TBS is premiering E-League, a 10-week eSports competition series that will stand as a true test on whether the phenomenon can “find the right balance between achieving scale and retaining its core audience of digitally forward young men.” Critics have good reason to be skeptical: ESPN2’s airing of an eSports college competition perplexed viewers, frustrated broadcasters, and scored a 0.1 Nielsen rating. (Adweek

British director Anthony Wilcox’s new action-packed thriller,Shield 5, is captivating audiences—the Instagram audience that is. The series, which currently has 30,000 followers, is being called “social cinema,” and each episode is the length of an Instagram video: just 15-seconds. Wilcox’s love for fast-turnaround projects and very low budget is what ultimately inspired him to choose the platform. There was also the potential to go viral: "If you’ve got the opportunity to show your work to a much, much bigger audience…all around the world, it might be worth trying it." (Fast Company

Quote of the Day: “I share my selfies by making it my profile picture.” —Female, 23, IL

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