Millennials Reveal Their Holiday Wish Lists

Wish ListWith the holiday season in full swing, we wanted to share what’s at the top of Millennials’ wish lists and provide insights on why these items appeal to them. So whether you’re shopping for Gen Y or your company seeks to attract this age group, here’s what they’re interested in this holiday season and beyond:

As you might expect, the majority of Millennials are hoping to get tech items this year. We recently surveyed 294 13-34-year-olds, and it’s no surprise that computers, iPads, and iPhones were among the most frequently mentioned presents they hope to receive. Technology is a lifeline for them and they seek the most up-to-date devices for entertainment purposes and to be constantly connected to their friends. Millennials mentioned wanting laptops in particular, which suggests that even though iPads and other tablets have many of the same features, they still want an actual computer to meet many of their needs. Tablets were still very popular, but presumably those who want one have a computer already. Overall, Millennials move between devices depending on their purpose or location, but they still seek to have several mediums.

Moreover, while many Millennials mentioned wanting computers in general, they’re most interested in obtaining Apple products. It’s one of their favorite brands and they know they can trust Apple for all their tech needs. Even 6-12-year-olds have caught the Apple bug with iPads topping their wish lists according to a recent Nielsen survey. This further highlights the influence of the brand, however, that doesn’t mean they aren’t interested in other tech companies. A handful of Millennials mentioned wanting the Microsoft Surface Pro, the Samsung Galaxy Note, and various versions of the Kindle. They also are interested in gaming consoles including Wii U, PS3,…

 
 

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“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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