Millennials Reveal Their Holiday Wish Lists

Wish ListWith the holiday season in full swing, we wanted to share what’s at the top of Millennials’ wish lists and provide insights on why these items appeal to them. So whether you’re shopping for Gen Y or your company seeks to attract this age group, here’s what they’re interested in this holiday season and beyond:

As you might expect, the majority of Millennials are hoping to get tech items this year. We recently surveyed 294 13-34-year-olds, and it’s no surprise that computers, iPads, and iPhones were among the most frequently mentioned presents they hope to receive. Technology is a lifeline for them and they seek the most up-to-date devices for entertainment purposes and to be constantly connected to their friends. Millennials mentioned wanting laptops in particular, which suggests that even though iPads and other tablets have many of the same features, they still want an actual computer to meet many of their needs. Tablets were still very popular, but presumably those who want one have a computer already. Overall, Millennials move between devices depending on their purpose or location, but they still seek to have several mediums.

Moreover, while many Millennials mentioned wanting computers in general, they’re most interested in obtaining Apple products. It’s one of their favorite brands and they know they can trust Apple for all their tech needs. Even 6-12-year-olds have caught the Apple bug with iPads topping their wish lists according to a recent Nielsen survey. This further highlights the influence of the brand, however, that doesn’t mean they aren’t interested in other tech companies. A handful of Millennials mentioned wanting the Microsoft Surface Pro, the Samsung Galaxy Note, and various versions of the Kindle. They also are interested in gaming consoles including Wii U, PS3,…


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Quote of the Day: "I want to be able to have, and provide for, a family in the next 3-4 years.” –Male, 20, NC

The gambling industry is (still) trying to figure out Millennials. While young travellers do seem to like Vegas, they’re not interested in playing slots, and more of their money and attention is going to technically non-gambling activities like fantasy sports. Some casinos are trying out skill-based machines that feel more like video games. According to the CEO of the Global Gaming Association “It's going to be a lot about throwing things up on the wall and seeing what sticks." (CNBC)

Digital natives have naturally integrated tech into their relationships, and teens are using texting and online flirting as a way of “dipping a toe in the ocean of romantic possibility.” But at the same time, in-person interactions remain important: 50% have flirted by friending someone on social media, while 55% have flirted by talking to their romantic interest in person. (The Atlantic)

Evidence that food is the new status symbol continues to mount. New research from Good Food magazine found that 16-24-year-olds in the UK spend more on food than any other age group, with much of that splurging spent on takeout. These young consumers are also spending more on brunch and other restaurant visits than older diners. (Vice Munchies)

Television has traditionally been relatively isolating, especially as an influx of content has made it less likely that everyone is watching the same show at the same time and time shifting has threatened the water cooler moment. But social media is making TV a communal experience again, as actors, writers, and the audience react to episodes in real time together. Social media activity is also an indication of a show’s popularity: Twitter and Nielsen have found that there is a connection between tweet volume and the size of the viewing audience. (NYTimes)

Exercise might seriously improve the mental health of bullied teens. A study from the University of Vermont found a 23% decrease in suicidal thoughts and attempts among bullied students who exercised four or more days a week. While the study doesn’t necessarily prove that exercise reduces sadness and suicidal tendencies, it is “an important first step” in connecting the two. (Common Health)

Quote of the Day: “I don't have kids, so my financial goal is to save the money I need to take the trips I want to take.” –Female, 25, FL

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