Millennials Hate Going to the Doctor—& These 4 Brands Are Helping Them

These startups are making medicine and healthcare accessible to busy Millennials in more modern, waiting-room-free ways...

For all their focus on healthy eating, self-care, and fitness, there’s one aspect of wellness that Millennials are avoiding like the plague: doctors. Nearly half of 18-35-year-olds dread calling the doctor to make an appointment, and put off doing it until they absolutely have to, according to Ypulse data. In fact, on the list of things Millennials would pay someone to do for them, “calling to make a doctor’s appointment” makes the top ten. Research from the Kaiser Family Foundation also found that 45% of 18-29-year-olds don’t have a primary care doctor, compared to 26% of respondents overall, and research from Zocdoc found that over half of Millennials reported visiting a doctor less than once a year and 37% said they couldn't even remember how long it had been since their last doctor's visit. The reason? They ain’t got time for that.

As we’ve explored before, Millennials are the most anxious, stressed-out generation to date. They are starved for time as they juggle everything from demanding jobs to (increasingly) parenthood, so they are motivated by anything that promises to save them precious time—which they consider a luxury. And with the rapid growth of the convenience economy, the generation now expects brands to provide products and services at the click of a button—and that includes their healthcare. In fact, Kaiser found that the number one reason Millennials put off making appointments is scheduling conflicts with work, and 40% of Millennials consider telemedicine options “extremely or very important” when choosing a healthcare plan compared with 27% of Gen Xers and 19% of Boomers, according to the Employee Benefit Research Institute. At the same time,…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies