Millennials Hate Going to the Doctor—& These 4 Brands Are Helping Them

These startups are making medicine and healthcare accessible to busy Millennials in more modern, waiting-room-free ways...

For all their focus on healthy eating, self-care, and fitness, there’s one aspect of wellness that Millennials are avoiding like the plague: doctors. Nearly half of 18-35-year-olds dread calling the doctor to make an appointment, and put off doing it until they absolutely have to, according to Ypulse data. In fact, on the list of things Millennials would pay someone to do for them, “calling to make a doctor’s appointment” makes the top ten. Research from the Kaiser Family Foundation also found that 45% of 18-29-year-olds don’t have a primary care doctor, compared to 26% of respondents overall, and research from Zocdoc found that over half of Millennials reported visiting a doctor less than once a year and 37% said they couldn't even remember how long it had been since their last doctor's visit. The reason? They ain’t got time for that.

As we’ve explored before, Millennials are the most anxious, stressed-out generation to date. They are starved for time as they juggle everything from demanding jobs to (increasingly) parenthood, so they are motivated by anything that promises to save them precious time—which they consider a luxury. And with the rapid growth of the convenience economy, the generation now expects brands to provide products and services at the click of a button—and that includes their healthcare. In fact, Kaiser found that the number one reason Millennials put off making appointments is scheduling conflicts with work, and 40% of Millennials consider telemedicine options “extremely or very important” when choosing a healthcare plan compared with 27% of Gen Xers and 19% of Boomers, according to the Employee Benefit Research Institute. At the same time,…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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