Millennials Hate Going to the Doctor—& These 4 Brands Are Helping Them

These startups are making medicine and healthcare accessible to busy Millennials in more modern, waiting-room-free ways...

For all their focus on healthy eating, self-care, and fitness, there’s one aspect of wellness that Millennials are avoiding like the plague: doctors. Nearly half of 18-35-year-olds dread calling the doctor to make an appointment, and put off doing it until they absolutely have to, according to Ypulse data. In fact, on the list of things Millennials would pay someone to do for them, “calling to make a doctor’s appointment” makes the top ten. Research from the Kaiser Family Foundation also found that 45% of 18-29-year-olds don’t have a primary care doctor, compared to 26% of respondents overall, and research from Zocdoc found that over half of Millennials reported visiting a doctor less than once a year and 37% said they couldn't even remember how long it had been since their last doctor's visit. The reason? They ain’t got time for that.

As we’ve explored before, Millennials are the most anxious, stressed-out generation to date. They are starved for time as they juggle everything from demanding jobs to (increasingly) parenthood, so they are motivated by anything that promises to save them precious time—which they consider a luxury. And with the rapid growth of the convenience economy, the generation now expects brands to provide products and services at the click of a button—and that includes their healthcare. In fact, Kaiser found that the number one reason Millennials put off making appointments is scheduling conflicts with work, and 40% of Millennials consider telemedicine options “extremely or very important” when choosing a healthcare plan compared with 27% of Gen Xers and 19% of Boomers, according to the Employee Benefit Research Institute. At the same time,…


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The Newsfeed

Quote of the Day: “A lot of people stay in jobs they hate. They feel stuck or need the money. I refuse to do this. I just gave up a Nursing career to be a CSR and I have never been happier.”—Female, 27, IN

YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

The inner five-year-old of Millennials everywhere is jumping up and down for Hot Topic’s Polly Pocket collab. In partnership with Mattel, the brand that wins at delivering unique styles is dropping a 17-piece collection of nostalgic merch. (The line looks a lot like another throwback collection we called out last year.) In celebration of the iconic toy’s 30th birthday (feel old yet?), ‘90s kids can cop everything from bags to hats to mini makeup palettes that feature shades like “Made in the 90s.” (Nylon)

YouTubers Life OMG! is like The Sims for a generation of aspiring social media stars. Players can pretend to be a video game streamer, a passionate creative, or another influencer. But the game is just as realistic as the kids who play it, making them do chores and deliver newspapers when they’re off the air. Similarly, most kids seem to know the dream is not a full-time gig; just take it from nine-year-old Oliver, who explains, “Of course I will have a good job as well, not just YouTube." (Vice)

Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

Quote of the Day: “I’d rather do a job I'm passionate about for a lower salary than do a high-paying but low-rewarding job.”—Male, 18, MA

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