We asked 1000 13-34-year-olds to tell us their least favorite place to shop for clothes…
Ypulse’s predictions for 2017 included our forecast that the struggling retail landscape will continue to adjust to online competition by shifting to select experiences—a major change from opening as many, and as giant stores as possible to instead creating fewer locations that offer more than just racks of clothes. Experiencification is a big part of this trend, as retailers strive to create brick-and-mortar locations that have the ability to spark buzz and give young consumers a reason to step out from behind their computer screens—Instagrammable design, style consultants, hands-on product exploration, and in-store dining are all examples of this. But these blinged-out stores and immersions are still more retail future than retail present, and most brands need to attract young shoppers with the basics: product, ambiance, aesthetics, staff, etc. Unfortunately, as we found out when we asked about their least favorite place to buy clothing, this is where many are missing the mark.
To find out what stores are failing to deliver the retail experiences that Millennials and Gen Z want, we asked 1000 13-34-year-olds, “What is your least favorite place to shop for clothing?”* Here are the 20 brands that were mentioned the most:
*These were open-end response questions to allow us to capture the full range of clothing brands that 13-34-year-olds consider their least favorites. As with any qualitative question, the responses include those that are top of mind and those that are least favored. The lists are ordered according to number of responses received, and alphabetically when ties occurred.
What’s Their LEAST Favorite Place to Shop for Clothing?
- Walmart (#7 on favorite…