Millennials & Gen Z’s 17 Favorite TV Shows of All Time

Nostalgia viewing isn’t going anywhere and young consumers are spending a good chunk of their TV viewing time watching reruns—so what are their top favorite TV shows of all time? We found out…

The Post-TV Gen is taking over, and their “disruptive” viewing behavior is becoming the norm. More than half of all viewers (not just young viewers) now say they watch their favorite show online, instead of tuning in live, according to eMarketer. Fifty percent of 16-74-year-olds who watch five or more hours of TV each week told Hub Research they watch via online sources like Netflix, signifying a “tipping point” for TV. Compare that to four years ago and it’s clear how much has changed: just 31% opted to watch online in 2014. Among the streaming giants, Netflix is winning out, and not just with Millennials: 29% watch their favorite show on Netflix, just 2% less than on live TV.

But those favorite shows might not be what you think. While Netflix and other streaming services are investing billions in originals, most viewers would reportedly rather watch reruns. Nielsen data shows that just 20% of time spent on SVODs (subscription services on demand) is used to watch originals. The other 80%? That’s dedicated to “catalog programming”: all the movies and TV picked up from outside studios. We know Gen Z and Millennials love nostalgia entertainment—and it looks like they’re just as likely (if not more) to be spending their viewing time watching classics and off-air content. And with streaming services at their fingertips, it seems the entire television archive is available for them to peruse. But what are their favorites?

In our latest survey on TV and entertainment we asked 1000 13-35-year-olds about their current favorite TV shows, but because we know that nostalgia viewing isn’t going anywhere,…

 
 

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The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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