Millennials & Gen Z’s 10 Favorite Tech Brands

Tech brands top the list of brands that young consumers think are most innovative, and the kinds of brands they say they’re loyal to—but which tech brand is their favorite? We asked 1000 13-34-year-olds to tell us…

When we explored the brand loyalty of young consumers in our recent trend Loyal-ish, we found that overall, young consumers are more likely to say that they “have a brand they prefer but don’t mind using other brands” than that “they have one brand they like and will always use”—except when it comes to technology. Almost half of 13-34-year-olds told us that they will always use the brand of smartphone that they already like, and only 13% told us that the brand of their smartphone doesn’t matter to them—far lower than categories like personal care products, food/beverages, and clothing/accessories.

As we’ve said before, their dedication to their tech brands is likely a result of just how embedded their devices are in their lives. Tech addiction is a very real thing, and unsurprisingly, young consumers struggle most. GfK’s global study shows that a third of internet users find it difficult to disconnect, jumping to 44% for 15-19-year-olds, followed closely by those 20-39-years-old. Because of their attachment to tech, we’re always looking at their feelings about devices and screens, from the tech Millennials think is the coolest on the market to their tech shopping habits. But what are their favorite tech brands? In our recent monthly survey of Millennials and Gen Z, we asked 1000 13-34-year-olds to tell us, “What is your favorite technology brand?”* to find out. Here are the top 10 responses:

*This was an open-end response question to allow us to capture the full range of tech brands that Millennials and Gen Z like most—without our preconceived ideas shaping their…

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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