Millennials’ & Gen Z’s 10 Favorite Brands To Follow On Social Media

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

With social media topping the charts as the best way for brands to reach young consumers, we asked Millennials and Gen Z to tell us who they follow...

A strong social media strategy can make or break a brand today. Instagrammable social media posts are currency in the world of young consumers, who are swayed to engage by the most like-worthy shots. Where they go, what they buy, even what they eat and drink can be directly influenced by their longing to up their ‘gram game (ahem, over-the-top Black Tap milkshakes). On top of that, influencer marketing is no longer a fledgling experiment; it’s the way young consumers are finding their next favorite products and brands. Over half of 13-35-year-olds say that they like it when brands create things designed to be shared on social media, and almost half say they’re more likely to consider buying a product their favorite online celebrity recommends.

But it’s more than the power of persuasion that’s driving the success of brands’ social media efforts. Young consumers today are in search of brands they can relate to and stand by, and the right Instagram campaign or partnership can show Millennials and Gen Z what a brand stands for. This method has brought younger brands to credit social media for their success. Just think back to the rise of La Croix, Outdoor Voices, and The Ordinary–to name a few–all of whom capitalized on Millennials’ and Gen Z’s proclivity for minimalist aesthetics and relatable narratives. Plus, social media is simply how 13-35-year-olds communicate these days. In fact, 81% of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them, and a Bustle questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications. To help us…


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The Newsfeed

“I believe in a higher being, whether it takes the form of a god or it's more abstract like the universe.”—Female, 21, FL

An avocado-inspired chocolate is selling out fast, and Millennials’ obsession with avo is getting the credit—lest we forget the lattes and the proposals of the past. Waitrose’s gimmicky treat has a dark chocolate shell, a dyed green white chocolate interior and small chocolate “stone” sprinkled with cocoa for the center. The play on a traditional Easter egg chocolate is Waitrose’s best-selling product in its 114-year-history, selling out repeatedly since its recent launch. (The Independent)

Vacation companies that confiscate travelers’ smartphones are selling out their trips. The Wanderlust Generation isn’t just looking to travel, they’re looking to unplug—in spite of their penchant for picture-worthy excursions. All of Off the Grid’s phoneless itineraries sold out and more are being added for 2018. Yoga retreats and hotels are offering device-free options as well, with one hotel offering iPhone cases to anyone who makes it 24 hours with just a “dumb phone” replacement. (NYP)

Kids can’t get enough of Roblox, and the platform just went “cash-flow positive.” ComScore found that children under-13-years-old spend more time on Roblox than on YouTube, Netflix, or any other similar platform. For teens, the game came in second, behind YouTube. The gaming sensation lets kids create and interact in digital worlds, build their online friendships, and make money—if they’re a “top creator.” (TechCrunch)

Unboxing is getting an augmented spin for Nike’s next sneaker drop. The Millennial and Gen Z-favorite brand has created a link that leads to “a virtual box” containing the new shoes. Users can access the box via any platform and then open the box and use their cursor or finger to check out the Deerupt shoes from “all angles.” Nike also recently let sneaker heads virtually run across the world in their Nike React shoes via in-store treadmills. (GlossyMobile Marketer)

YouTube Red is headed to the box office for the first time with their original movie, Vulture Club, starring Susan Sarandon. In the past, they’ve premiered content on their premium service and in limited releases, but rumor has it this will be their first big bet on a full theatrical release. Everyone from Amazon to Hulu is upping their original content to compete in the streaming wars, and though YouTube has all eyes on their free platform—their paid service is lagging behind the competition. (IndieWireThe Verge)

“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

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