Millennials Ban Dolce & Gabbana On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

#BanDolce is trending, K-beauty’s dark side is revealed, Burger King intentionally tweeted gibberish, and more stories brands should know about this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. An Instagram Account Takes Down Dolce & Gabbana

Dolce & Gabbana has been rocked by drama on two fronts in their attempt to target wealthy Chinese Millennials. First, their runway show in Shanghai came to a screeching halt after the Instagram account @dietprada posted a screenshot of one of the CEO’s racist direct message conversations. Stefano Gabbana underestimated the popular account’s power, directly replying to their screenshot “Hahahahahahaha,” and posting on his own account that the original screenshot was the work of a hacker. But it wasn’t that easy to discredit the trusted Instagram feed; models started refusing to walk at DG’s The Great Show, and eventually the entire show was cancelled (PS: that’s an expensive cancellation). Then, a stereotype-filled commercial that showed a Chinese women eating Italian food with chopsticks compounded the problem. Vox reports that #BoycottDolce is trending on the popular Chinese social media platform, Weibo. At least one celebrity is still wearing the garb though, and getting plenty of flak for it.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Beauty Products Are Being Destroyed In Viral Korean Social Media Movement

Korean women are ditching their ten-step skincare routines and destroying their products as part of the “Escape the Corset” movement, according to Quartzy. K-beauty is a trend that has “exploded in popularity,” and is expected to reach $13.1 billion by 2020, according to Euromonitor. And Americans have been adding steps and sheet masks to their routines in turn (remember #skintertainment?). But now, Korean women are lashing back against the high standards set by slathering on all-things wrinkle-reducing. The…

 
 

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The Newsfeed

Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

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