Millennials Ban Dolce & Gabbana On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

#BanDolce is trending, K-beauty’s dark side is revealed, Burger King intentionally tweeted gibberish, and more stories brands should know about this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. An Instagram Account Takes Down Dolce & Gabbana

Dolce & Gabbana has been rocked by drama on two fronts in their attempt to target wealthy Chinese Millennials. First, their runway show in Shanghai came to a screeching halt after the Instagram account @dietprada posted a screenshot of one of the CEO’s racist direct message conversations. Stefano Gabbana underestimated the popular account’s power, directly replying to their screenshot “Hahahahahahaha,” and posting on his own account that the original screenshot was the work of a hacker. But it wasn’t that easy to discredit the trusted Instagram feed; models started refusing to walk at DG’s The Great Show, and eventually the entire show was cancelled (PS: that’s an expensive cancellation). Then, a stereotype-filled commercial that showed a Chinese women eating Italian food with chopsticks compounded the problem. Vox reports that #BoycottDolce is trending on the popular Chinese social media platform, Weibo. At least one celebrity is still wearing the garb though, and getting plenty of flak for it.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Beauty Products Are Being Destroyed In Viral Korean Social Media Movement

Korean women are ditching their ten-step skincare routines and destroying their products as part of the “Escape the Corset” movement, according to Quartzy. K-beauty is a trend that has “exploded in popularity,” and is expected to reach $13.1 billion by 2020, according to Euromonitor. And Americans have been adding steps and sheet masks to their routines in turn (remember #skintertainment?). But now, Korean women are lashing back against the high standards set by slathering on all-things wrinkle-reducing. The…

 
 

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The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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