Millennials Ban Dolce & Gabbana On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

#BanDolce is trending, K-beauty’s dark side is revealed, Burger King intentionally tweeted gibberish, and more stories brands should know about this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. An Instagram Account Takes Down Dolce & Gabbana

Dolce & Gabbana has been rocked by drama on two fronts in their attempt to target wealthy Chinese Millennials. First, their runway show in Shanghai came to a screeching halt after the Instagram account @dietprada posted a screenshot of one of the CEO’s racist direct message conversations. Stefano Gabbana underestimated the popular account’s power, directly replying to their screenshot “Hahahahahahaha,” and posting on his own account that the original screenshot was the work of a hacker. But it wasn’t that easy to discredit the trusted Instagram feed; models started refusing to walk at DG’s The Great Show, and eventually the entire show was cancelled (PS: that’s an expensive cancellation). Then, a stereotype-filled commercial that showed a Chinese women eating Italian food with chopsticks compounded the problem. Vox reports that #BoycottDolce is trending on the popular Chinese social media platform, Weibo. At least one celebrity is still wearing the garb though, and getting plenty of flak for it.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Beauty Products Are Being Destroyed In Viral Korean Social Media Movement

Korean women are ditching their ten-step skincare routines and destroying their products as part of the “Escape the Corset” movement, according to Quartzy. K-beauty is a trend that has “exploded in popularity,” and is expected to reach $13.1 billion by 2020, according to Euromonitor. And Americans have been adding steps and sheet masks to their routines in turn (remember #skintertainment?). But now, Korean women are lashing back against the high standards set by slathering on all-things wrinkle-reducing. The…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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