Millennials And Car Culture: They Care About Driving, But Not About Driving New Cars
March 29th, 2012
Millennials bring unique attitudes and a different cultural mindset to vehicles than their older peers, but the fact is, they still drive even though they have to abandon text messaging and social media while they do so.
We’ve been seeing plenty of headlines this week about how Millennials don’t like cars and don’t want to drive. The auto industry is sweating because Millennials aren’t buying cars at the same rate that Boomers did in their youth, citing their preference for technology and the Internet over cars. The ultimate question is whether this shift is driven by a new mindset about driving (which will likely not change) or economic conditions (which will likely change). Of course, there’s a possibility that it’s both.
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Millennial News Feed
Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ
Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)
Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply ‘time,’ our policies must evolve or become obsolete.” (Washington Post)
Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily Beast, Fortune)
With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)
A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)
Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL
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